Good insights lead to the discovery of something that is not yet obvious. A good insight should be recognizable and real and can be translated into actionable business opportunities. It unlocks brand potential, uncovers innovation and leads to more successful communication & consumer activation. Research can help you to detect new insights but it does not always produce the magic you are looking for. So how to find those golden nuggets?
After the first successful Smartees Webinar, we are happy to announce a new Smartees Webinar (on Tuesday July 3) all about Insightment Communities. Good insights will lead to the discovery of something that is not yet obvious. They should be recognizable and can be translated into actionable business opportunities. The road to good insights is not an obvious one. A good insight starts from the consumer. During this webinar on Insightment Communities you will learn the newest techniques for Consumer Insightment Activation.