In March 2009, InSites Consulting organized the ‘Responsible Brands Around the World’ event at Living Tomorrow, Brussels. The eye catcher of this event was our Longest Day: Online Discussion Groups around the world in 24 hours. The InSites Qualitative Research Team dove into the consumer’s mind, all over the globe during 12 online discussion group sessions. More than 80 consumers in 63 countries took part in this project.
The theme was Corporate Social Responsibility (CSR), and what it means to the consumer. “Relevance of CSR is sometimes questioned by the consumer. So a new more consumer based CSR is required to create sympathy, impact and value.” says Frank Geers, Research Director InSites Consulting. “Only a few sectors come to mind when consumers think of CSR, except for Health and Education. When companies practice CSR, it’s crucial to have a good alignment with their product and brand strategy.”
Responsible Brands Around the World was a chance to put the research tools and platforms we use at InSites Consulting into action on a global scale. We’ve gathered our findings from this amazing event together in a paper. Download Corporate Social Responsibility from a Consumer Viewpoint (free of charge)
On September 16, 2009 Niels Schillewaert (Managing Partner InSites Consulting) will present the methodological insights of this project at the ESOMAR General Conference 2009. Find out more about the conference on www.esomar.org
In March 2009, we organized our ‘Responsible brands around the world‘ – event at Living Tomorrow in Brussels. The eye catcher of this event was our Longest Day: Online Discussion Groups around the world in 24hours. We dove into the consumer’s mind, all over the globe during 12 online discussion group sessions.
On Thursday July 9, we’ll present the results of these online discussion groups in a mini-event in our offices in Ghent-Wondelgem, starting at 15h45.
Which sectors are perceived to be CSR? How credible are CSR campaigns? Do consumers and companies define CSR in the same way? How relevant are CSR campaigns to consumers?
Find out more on www.insites.eu/csr-results and register online for your free invitation!
On 26 March, InSites Consulting is organizing the event “Responsible brands around the world” in Brussels. Why you don’t want to miss this FREE event!
Keynote talks from Matthijn de Boer, Steven Van Belleghem and Tom De Ruyck will set the scene, showing how to turn Corporate Social Responsibility into a logical business strategy and understand the influence on your brand. More information on the full program.
Be a witness of “The longest day”
During the event you will witness a unique 24hour online discussion group with consumers across the globe, talking about the way today’s brands handle CSR. The team of “The longest day” keep you informed on this blog of their preparations…
Join the guided tour of Living Tomorrow, have a drink and taste the delicious fingerfood by chef Frank Fol.
“Responsible brands around the world” is free of charge and takes place on 26 March at Living Tomorrow in Brussels. Places are limited.
REGISTER HERE for your free invitation.
This event is organized by InSites Consulting and sponsored by Belgacom, Heineken, Dexia, ING, Stichting Marketing and VisionsLive. Together we support “One Laptop Per Child”.
In addition to offering flights, airline companies should also offer the possibility to book (public) transport from and to the airport. A travel and cancellation insurance is more popular in Belgium than in the Netherlands. “This corresponds with the fact that Belgians look for more security in their holiday behaviour when they go on holiday. They want to avoid anything going wrong and like to arrange as much as possible beforehand.”, says Annelies Verhaeghe, R&D Consultant at InSites Consulting.
Fresh air in the plane and play areas for children are just some of the ideas provided by travellers when asked how flights could be improved and what the airport of the future should look like. These are results from research conducted by InSites Consulting in Belgium and the Netherlands in co-operation with Living Tomorrow.
Read the full press release: PressReleaseInSitesConsulting28_01
More than half of the Belgian travelers book their stay and flight separately. 3 out of 4 travelers that book their flight separately, does this online. If they book a stay separately, it is often also booked online. Travel packages (flight + stay) are booked more offline. Travelers like booking online because they can book at all times, it’s less time consuming, well organized and easy. 77% of all travelers look up their holiday destination on the internet. They read testimonials of other travelers and practical information.
Dutch travelers book more online than Belgian travelers. “This is a general trend”, says Magali Geens, Research Director at InSites Consulting. “Dutch travelers have more experience with online purchasing. 65% of all Dutch surfers have already bought something online. They have more trust in e-commerce, and trust if of course something very important when booking your holiday.” These results are part of the research project, conducted in Belgium and in the Netherlands, in collaboration with Living Tomorrow.
For more information on travel research projects, contact Magali Geens (Magali@insites.eu, +32 9 269 16 04).
7 out of 10 supermarket shoppers want to receive targeted promotions. The majority of shoppers (61%) say that they often receive supermarket promotions that are not of interest to them. Shoppers are open to innovations in their supermarket: coupons linked to their loyalty card, intelligent shopping carts telling you which products you need based on a shopping list and the total budget of your purchases, shopping carts that automatically register purchases at the checkout, or products in the fridge that warn you when their expiry date is close. While these applications make shoppers buy more, they are not ready to pay more for them. They still want to keep social contact in their supermarket. This was revealed by a survey conducted by InSites Consulting in collaboration with Living Tomorrow. Click here to read the full press release or for more information about this study, contact Annelies Verhaeghe, R&D Consultant (Annelies@insites.eu).
On average, Belgians visit 3.7 different supermarkets. Especially quality of products determines the choice of supermarket. Next in line is price, proximity of the supermarket and productrange. Nearly all visitors own a supermarket loyalty card, but only half of them always uses it. Online shopping is not very popular. These are the results from a study InSites Consulting did together with Living Tomorrow. For more information, contact Annelies Verhaeghe (firstname.lastname@example.org) or download the press release: Persberichtinsitessupermarkt01_07_nl