Unilever brings Ben & Jerry’s consumers into the boardroom

Ben & Jerry

Over the past years, stimulated by the rise of social media, ‘conversational marketing’ techniques have gained tremendous importance. Lots of books have been published on the topic and a large number of companies have rolled-out a program to observe, feed and manage the offline and online conversations. More and more, companies are trying to unlock …

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Posted in Communities, FMCG/CPG