Unilever brings Ben & Jerry’s consumers into the boardroom

Over the past years, stimulated by the rise of social media, ‘conversational marketing’ techniques have gained tremendous importance. Lots of books have been published on the topic and a large number of companies have rolled-out a program to observe, feed and manage the offline and online conversations. More and more, companies are trying to unlock …

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Posted in Communities, FMCG/CPG