Meet the Morgensons: Learnings from a 3 Million dollar social experiment with Martin Lindstrom

My colleague Robert Dossin and I attended the book launch marketing guru Martin Lindstrom’s Brandwashed organized by publishing company Kogan Page in the British Library (Kogan Page is the English publisher of our InSites guru’s Joeri van den Bergh and Steven Van Belleghem’s books). Lindstrom was interviewed by a former BBC journalist and proved to …

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