Meet the Morgensons: Learnings from a 3 Million dollar social experiment with Martin Lindstrom

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My colleague Robert Dossin and I attended the book launch marketing guru Martin Lindstrom’s Brandwashed organized by publishing company Kogan Page in the British Library (Kogan Page is the English publisher of our InSites guru’s Joeri van den Bergh and Steven Van Belleghem’s books). Lindstrom was interviewed by a former BBC journalist and proved to …

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Posted in Review

Meet the Joneses – Download the results

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Meet the family Meet the Joneses! No, not the seemingly perfect family that works for a stealth marketing organization. Meet Jack, Mary and their kids Ricky and Tracy, who represent the family of consumers. Every year, InSites Consulting organizes the “Meet the Joneses” test to see whether marketers know what the family is up to. …

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Posted in Uncategorized

The Joneses @ Stichting Marketing Conference

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Today and tomorrow the Joneses are attending the Stichting Marketing Conference in Ghent (BE). They are spreading the word about our Meet the Joneses study. Meetthejoneses is on online tool designed for marketers to come up with eye-opening insights in the every day life of consumers. The results will be online soon! Interested to receive …

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Posted in Events

Why listening & having real conversations is the new asking

“Who am I to decide what direction my brand should go”, should be the philosophy of every Brand Manager. Maybe we put it to the extreme, but in a way there’s a truth in it. The power of the customer is undeniable! The ‘doom’ of your brand is only one mouse-click away. If a customer …

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Posted in Communities

Are you connected with consumers?

The results are in. The Meet the Joneses test launched back in July in cooperation with Stichting Marketing and NIMA. Over five hundred marketers from Belgium and the Netherlands participated. The test aimed to discover how well marketers are connected with consumers.

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Posted in Business

What’s your score on the ‘Meet the Joneses’ Test?

So far, almost 300 marketers have completed the ‘Meet the Joneses’ Test! Over half of the participants passed the test, with scores ranging between 18 and 70 out of 100. What’s this Test all about? Are you really connected to your consumer? To come up with eye-opening insights on the daily life of today’s consumers …

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Posted in Business

Do the ‘Meet the Joneses’ Test

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Are you really connected to your consumer? To come up with eye-opening insights on the daily life of today’s consumers and to understand how you can keep up with “the Joneses”, InSites Consulting (together with Stichting Marketing and NIMA) invites marketers to complete the “Meet the Joneses” Test. WIFM? – New consumer insights and finding …

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Posted in Business