Award season in full swing…

And the award goes to...

Spring is in the air and next to the first rays of sun, the season also brings… award nominations! We are excited to announce we got no less than 4 nominations! First up are the Market Research in the Mobile World Awards! Our mobile efforts are celebrated by the Merlien Institute with two nominations: Best …

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Posted in Awards, News

How to assess the value of big data

The value of big data

One room, four speakers and a lot to digest. Content, that is. But MOA knows how to put their customers first. At times, the MOA Summit might as well be a food summit. Casa 400 hosted a fruitful afternoon and, after an inspiring network lunch, Rene van der Laan (SAS), Olav Lijnbach (GfK), Vincent Pijpers …

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Posted in Review

Stop the buzz

Stop the buzz

In the afternoon of September 12, the MOA Digital Analytics session was set to answer the urge to transform a fuzzy phenomenon into real-life cases. It’s an honor to be guided on this journey by authorities Mark Raben, Director Innovation & Product Strategy at SAP and J. Graeme Noseworthy, Strategic Messaging Director Big Data at …

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Posted in Review

Getting ready for the Marketing Insights & Big Data event

MIE

Just like every other year the InSites Consulting team will be well-presented at the heydays of the Dutch marketing research scape this February. We will showcase three client cases at the MIE (Marketing Insights & Big Data Event), proving how we bring the Generation Y consumer in the heart of companies (and in this case …

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Posted in Events

Gamification in MROCs

Gamify

Last week MOA (Dutch Market Research Association) awarded InSites Consulting with the MOA Innovation Award for our research on ‘Gamification in Online Research Communities’. The prize is awarded to the company which created added value in the past year by learning from consumers in an innovating, positive and striking way. As the judges of the MOAwards believed …

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Posted in Communities, News

InSites Consulting nominated with 2 MOA Innovation Awards

MOA

Last year, at the sunny, sunny beach of Zandvoort in The Netherlands, we’ve pulled off “The Double” at the MOAwards, the annual prizes for Market Research firms in the Netherlands. Kristof De Wulf won the Agency Researcher of the Year Award and our Dutch office the Research Agency of the Year Award.  And today, we’re happy to …

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Posted in Communities, News

My #moabouts experience: Putting gamification & infotainment into practice

MOA

At the 24th of January,  I visited the last MOAbouts session which was centered around ‘Gamification & Infotainment in the research industry’. The most important word for me of this afternoon is ‘ENGAGEMENT’. Research is about connecting the company with the consumer and vice versa. To successfully do this, you need engagement, from both parties. …

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Posted in Review

Next generation research: Which researchers will survive?

MOA thumb nextgen market research

On November 3rd, the Dutch market research association MOA organized a debate on the future of research and its implications for the industry and the people working in it. The session was chaired by Lex Olivier, former CEO of Research International in the Netherlands and Director General at Efamro and now MOA ombudsman. Panel members …

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Posted in Review

InSites Consulting wins MOAwards: Agency and Agency Researcher of the year

MOAwards 2011

Yes! We pulled it off. Tonight, InSites Consulting won two of the MOAwards, the annual prizes for Market Research firms in the Netherlands. This was announced during an award ceremony at BeachClub Vooges in Zandvoort (the Netherlands). Kristof De Wulf won the Agency Researcher of the Year Award and our Dutch office the Research Agency of the …

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Posted in News