Last week MOA (Dutch Market Research Association) awarded InSites Consulting with the MOA Innovation Award for our research on ‘Gamification in Online Research Communities’. The prize is awarded to the company which created added value in the past year by learning from consumers in an innovating, positive and striking way. As the judges of the MOAwards believed our winning case “brings fundamental changes in the way the industry sees research”, we feel obliged to share the full story with you Enjoy!
Last year, at the sunny, sunny beach of Zandvoort in The Netherlands, we’ve pulled off “The Double” at the MOAwards, the annual prizes for Market Research firms in the Netherlands. Kristof De Wulf won the Agency Researcher of the Year Award and our Dutch office the Research Agency of the Year Award. And today, we’re happy to announce that we are nominated twice in the category Innovation Awards 2012! Together with RTL Netherlands InSites is nominated for a Facebook research community app, that was executed on the Facebook fanpage of The voice of Holland. The other Innovation Award is for InSites Consulting’s efforts for bringing gamification into market research online communities (MROCs).
At the 24th of January, I visited the last MOAbouts session which was centered around ‘Gamification & Infotainment in the research industry’. The most important word for me of this afternoon is ‘ENGAGEMENT’. Research is about connecting the company with the consumer and vice versa. To successfully do this, you need engagement, from both parties. And gamification & infotainment are great tools that can increase engagement. 3 experts shared their vision during the session: Jon Puleston (GMI), Peter Harrison (Brainjuicer) and Joëlla Marsman (HJ Heinz BV Netherlands). I’ve selected my three most important takeaways of the day.
On November 3rd, the Dutch market research association MOA organized a debate on the future of research and its implications for the industry and the people working in it. The session was chaired by Lex Olivier, former CEO of Research International in the Netherlands and Director General at Efamro and now MOA ombudsman. Panel members to the debate were Carola Verschoor (managing director Netherlands at BrainJuicer), Govert van den Bos (Owner-director at MWM2 & Crowdtech.com), Mieke van Os (Manager Business Intelligence at Independer.nl), Marco Drenth (Manager Client Care at KPMG), and myself. The debate was structured around 3 statements intended to drive discussions between the panel members and the audience.
Yes! We pulled it off. Tonight, InSites Consulting won two of the MOAwards, the annual prizes for Market Research firms in the Netherlands. This was announced during an award ceremony at BeachClub Vooges in Zandvoort (the Netherlands). Kristof De Wulf won the Agency Researcher of the Year Award and our Dutch office the Research Agency of the Year Award.
Yesterday MOA (Dutch Market Research Association) announced its nominations for the MOAwards 2011. And great news for our Rotterdam office as we’ve received 2 nominations this year, Agency of the Year and Agency Researcher of the Year (Kristof De Wulf, Managing Partner and Country Manager of our office in the Netherlands).
Find out what MOA and the judges said about InSites Consulting:
On April 21, SM@RT (Starting Marketing and Research Talents) an initiative of MOA (the Dutch Marketing Research Association), organizes their yearly conference. It is a meet-up for active and enthusiastic users ans suppliers of marketing information and insights. Central theme in the 2011 edition is the digitalization of our lives, creating opportunities for marketers and researchers.
The line-up of speakers features Tom De Ruyck, Senior ForwaRD Lab Manager at InSites Consulting. Tom will taking about the InSites expertise in online research communities, “Always-on research: 24/7 dialogue with consumers in a community? Yes, we can!”.
Find out more about the conference online (in Dutch).
Every year MOA, the Dutch Centre for Marketing Intelligence and Research, presents the Agency of the Year award to the marketing agency that has really set the trend over the previous 12 months.
No better judges than all of you to decide whether we deserve the MOAward for Agency of the year 2011. Over the last weeks we’ve gathered support for our nomination and set up a platform filled with testimonials, cases and quotes. Find out what our Dutch clients and employees have to say about InSites Consulting (in Dutch) and share your thoughts with us, MOA, the world…!
There is a lot of buzz these days around smart phones, the iPad, branded apps and mobile platforms like Foursquare. Next to that, mobile usage of internet and especially of social media (Facebook, Twitter …) is on the rise. Rather logic in a time where people are more on the go than ever before. How to react as a marketer and a researcher to this revolution that will soon affect all parts of running our businesses? Learn it during a half day seminar in Antwerp (BE) on February 17, a joint event of BAQMaR and MOA on Mobile Marketing & Research!
4 top speakers on the program
- Jo Caudron, the godfather of the Belgian web industry will tell us more about the impact of mobile devices on people’s life and on how we deal with marketing campaigns;
- Our very own Polle de Maagt, the prince of the Dutch social media scene will talk about great examples of mobile marketing anno 2011 (e.g. KLM Surprise on Foursquare);
- Alex Batchelor is Chief Operating Officer at BrainJuicer and was previously CMO at TomTom, and previous to that VP Global Brand for Orange Telecom, where he helped launch the brand in 12 new countries. He will share BrainJuicer’s approach for developing illuminating research on mobile platforms.
- AJ Johnson is VP at Ipsos and globally responsible for implementing mobile research within the company. He recently won the ‘Next Gen Market Research Disruptive Innovator Award’ for his work in the field of mobile market research. He will showcase the state-of-the-art research tools he developed over the past years.
Find out more about the event online!