In plenty a company, customer service is the only tangible contact (or touchpoint) a customer has with a company. A lot of customers spend an awful lot of money (hundreds or even thousands of euros a year) with a company. On top of that, for a lot of companies, customer service is their (only) differentiator from competitors. That’s why customer service is so important; companies that listen to their customers, carefully study market trends and take customer service at heart, get out of their way to exceed customer expectations, drive repeat business and boost brand recommendations. These types of companies evolve from customer service to customer activation.
We’re in a constant stream of change. Being ahead of the digital game, Google is one of the first companies to acknowledge this. At the Marketing Insights Event (MIE) 2013, Joris Merks (Research Manager Google) took us on a journey of the mobile revolution – from the early days of the Internet with rattling routers to the current era of data here, there and everywhere.
InSites Consulting today officially released a set of Mobile and Social Media extensions to its Market Research Online Communities (MROCs) at the Market Research in the Mobile World Congress (use #MRMW on Twitter for a search) which was due today and yesterday in Amsterdam, The Netherlands. Find below some quotes by our research & ForwaR&D Lab people about these new addons and the presentation our Elias Veris just gave at the congress!
Elias Veris (our Research Innovater at InSites Consulting) travelled to Canada last november to spread the word about mobile research, wherein concepts as “gamiﬁcation”, “crowd interpretation” and “infotainment” are potential gamechangers in the world of market research today. Below, find a copy of an article about the Esomar’s Best Of Canada 2011 session that was featured in VUE, written by Christian Mueller (thank you Christian for writing this).
September just kicked off and it promises to be a busy month for InSites Consulting. We’ve got a filled calendar of speeches and events ready for you! I’ve listed the highlights for this month in a blogpost:
26% of social media users access these websites via their mobile phones. Asia and North America are frontrunners in this. Southern Europe is still somewhat behind to the rest of the world in this area. These are the results of a global study carried out by InSites Consulting in 14 countries among 2,800 respondents.
Nanno Palte, Director Market Insights Research, was one of the speakers on the recent Mobile Web conference (4/12). Het talked about mobile adoption, operators and handsets, the awareness and use of mobile functions, the information we receive on our mobile devices and how mobile marketing can work.
Download his presentation or see his video interview at the conference. For more information on the topic, contact Nanno Palte on email@example.com or +32(0)9 269 15 17.