On Tuesday 5 February, we’re organizing our first Smartees Webinar of 2013, the Engaging Generation Y Webinar. Joeri Van den Bergh – Gen Y expert & author of the award-winning book How Cool Brands Stay Hot - will present his renewed Generation Y story on how to involve Millennials in your brand strategy and adapt your research and marketing to this marketing-savvy generation.
On Tuesday 23 October, Tom De Ruyck (Head of Research Communities) and Anouk Willems (Senior Research Innovator) will host a Smartees Webinar on how to connect companies with their consumers and inspire them by confronting them with their consumer’s daily lives. Do you want to know how you can create a mind shift towards an optimal connection with your customers and confront a whole organization with the consumer world? Then you should definitely join this Smartees Webinar! We kick off at 17:00 CET with a 45min presentation including the success factors of running an immersion communityand the practical challenges you’re confronted with when bringing the consumer to life within your organization. The presentation will be ended by some practical cases of Unilever and Heineken.
Last week we launched our brand new Smartees website, today we’d like to highlight our first upcoming Smartees Webinar which is also our first US hosted Webinar. On Thursday October 18, two of our Managing Partners Niels Schillewaert and Filip De Boeck will host a Smartees Webinar on structural collaboration with consumers, live from our US office in New York. Your chance to find out why your key customers are key to your company and why you have to give them a seat in your board. The Smartees Webinar kicks off at 1pm EST with Niels Schillewaert presenting ‘The Consumer Consulting Board’ on what’s next for online research communities, how to really engage with consumers, how to report results in an impactful way and how to embed the voice of the customer within all departments of your organization.
Good insights lead to the discovery of something that is not yet obvious. A good insight should be recognizable and real and can be translated into actionable business opportunities. It unlocks brand potential, uncovers innovation and leads to more successful communication & consumer activation. Research can help you to detect new insights but it does not always produce the magic you are looking for. So how to find those golden nuggets?
Last week, we organized a webinar about setting up Online Research Communities (MROCs) and how to structurally collaborate with your customers. In this session, we discussed tips and tricks for starting with these collaborations. Illustrated with 3 different community cases: Heinz, SBS & Sara Lee.
We have selected the 3 most important tips for you:
After the first successful Smartees Webinar, we are happy to announce a new Smartees Webinar (on Tuesday July 3) all about Insightment Communities. Good insights will lead to the discovery of something that is not yet obvious. They should be recognizable and can be translated into actionable business opportunities. The road to good insights is not an obvious one. A good insight starts from the consumer. During this webinar on Insightment Communities you will learn the newest techniques for Consumer Insightment Activation.