Six out of ten companies are present on Facebook

Not only consumers find their way onto the popular social network sites, an increasing number of companies also use it. 61% of companies use Facebook, 39% have a Twitter account, 29% are present on LinkedIn and 24% use YouTube. In the US about 80% of companies is present onf Facebook, 45% have a Twitter account and 48% …

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38% of British and American marketers are still in their infancy when integrating social media

High social network adoption, low social media integration More than 1 senior marketer in 3 indicates that their company has either not engaged in or has only just started the integration of social media in their company. 47% are in an experiment stage and 14% indicate that social media is fully integrated in the company. …

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