Social media

Brian Solis, his point of view on social media

Posted on July 10, 2012 by Hakim Zemni

On Thursday 28th of June I attended the social business talk by Brian Solis in Antwerp, organized by the fusion marketing experience. For the record, Brian Solis is the Principal Analyst at Altimeter Group and the author of best-selling books such as “Engage!” and “The End of Business as Usual”.

From my perspective his 3 hour speech was actually divided in 2 big chapters: the first chapter was on the general impact of social media and the necessity of becoming a social business today. The second chapter revolved around applying the theory of a ‘social business’.Read more

InSites Consulting launching Mobile and Social Media extensions to MROCs at #mrmw

Posted on April 19, 2012

InSites Consulting today officially released a set of Mobile and Social Media extensions to its Market Research Online Communities (MROCs) at the Market Research in the Mobile World Congress (use #MRMW on Twitter for a search) which was due today and yesterday in Amsterdam, The Netherlands. Find below some quotes by our research & ForwaR&D Lab people about these new addons and the presentation our Elias Veris just gave at the congress!
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“Research is not about where you get things from, but where you bring them”

Posted on March 23, 2012 by Annelies Verhaeghe

This week, the MRS organized their festivals of ideas, the annual congress 2012. Together with Simon McDonald, I was invited to present our paper on the ‘rules of engagement’ so I headed off to London. Our piece existed out of a large netnography study on Youtube, Facebook & Twitter where we investigated across brands and sector if we could detect any rules or laws on what is activating consumers to talk on social media about brands. In total we detected 17 rules that can help you to set up a conversation management strategy. Check out the slidedeck below:
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Some good reasons to get involved in social media data

Posted on March 16, 2012 by Sophie Van Neck

A few weeks ago I was invited to speak at the Social Media Analytics Seminar of IBM/SPSS in Utrecht. I had the privilege to speak after Damiaan Zwietering, Sales Engineer Predictive Analytics at IBM. The goal of both out stories was to give a realistic view on the possibilities on the use of textual data from social media. Damiaan focused on the fact that it is truly doing research without asking questions, and went into depth on different tools and techniques that can be used. The aim of my story was really to put theory to practice and explain how we use social media analytics at InSites Consulting, to give an overview of the do’s and don’ts and more importantly to give insights in what is possible and what is not possible. Social media are there to stay when it comes to marketing and there are some good reasons to get involved in social media data.
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[Congress Report]: “Slow adoption of social media is like teenage sex”

Posted on February 20, 2012 by Robert Dossin

Earlier this week I attended the presentation of the first social media benchmark study issued by the Chartered Institute of Marketing at Bloomberg House. Wow. Great venue, sexy use of prezzie, fancy infographics and interesting findings. But…. not many surprises about current use and not too many answers how one should use social media in the marketing mix. Yes, we know people are experimenting, yes we know people are keen on using social media, but no one cracked it yet and certainly not many people measure return on investment. Very typical was the discussion about where social media should be integrated in the organisational structure of a company; with PR/communications or marketing? As long as people don’t GET that social media is for us all – and CONTROL is one of those words that we have to ban from the marketing dictionary, it will be a long slow road towards adoption of social media.
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Research: Hyves brand understanding

Posted on December 2, 2011

For Hyves, the biggest social network in The Netherlands, InSites Consulting was privileged to do a research on brand understanding and perception. What characterizes Hyves-users the most, how do “Hyvers” use their favorite social network in relation to other networks like Facebook, LinkedIn, GooglePlus and Twitter? How well is Hyves performing when we analyze the users via the CRUSH-model? The research showed, that Hyves is 2 times more known by the Dutch internet population than LinkedIn and Twitter, the awareness for Facebook is equal. The research also showed that only 2 percent of the Dutch population has an account on all 5 major social networks. Yesterday, Hakim Zemni presented the results at Hyves HQ in Amsterdam. Check out the slides below for more interesting facts and figures and read the quote of Hyves-CEO Marc de Vries.
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Conversations Smartees Belgium: WorLd of mouth

Posted on November 21, 2011

Thursday’s Smartees event was about living in pretty amazing times. Hakim Zemni, Business Director at InSites started off strong by quoting Paul Polman. The CEO of Unilever referred with his statement ‘If they can bring Egypt government down in six weeks, they can bring us down in nanoseconds’ to the fact that people’s online engagement can’t and should not be underestimated (anymore). Nowadays people tweet about everything and constantly update their Facebook status. Nevertheless, the Smartees event last thursday in InSites Consulting HQ in Ghent, Belgium wasn’t about social media. It wasn’t social media that turned Google and Facebook into megabrands… word of mouth did! These companies didn’t even need advertising, only great conversations. Pretty amazing if you ask me… But there is more!
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Maarten Lagae InSites Consulting presenting

Congress report: Conversation #smartees UK

Posted on November 10, 2011 by Robert Dossin

Tuesday, at Insites’ Consulting Conversation #Smartees event in the Museum of Brands (@MuseumofBrands on Twitter) a lot of bright minds in London’s marketing and research crowd gathered to listen to Steven van Belleghem (@Steven_Insites, managing partner at InSites Consulting) and his conversation story. Steven immediately immersed his audience in a continuous barrage of social media examples that made your head spin; from president Obama and his live twitter feed during the State of the Union till his analogue about Jesus as coach of the catholic church and social media prophet 2000 years ago. What became clear after the dust settled – and after more examples about the Harry Potter launch and how 7 influencers turned into 350.000.000 in just 3 weeks, 5000 ad impression in London a day and a baby elephant in Antwerp Zoo, was that no one company can do without putting the customer at the center of their decision making (and preferably have one or more in their boardroom!)
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Struggling to invite

Posted on October 27, 2011

While the world is going virtual and online communities are becoming an important channel where customers and companies collaborate and co-create, many community conquests fail because there is insufficient traffic being generated towards them. To prevent such failure, community managers often use so called social media optimization strategies (SMO’s) to attract more unique visitors to their sites. The success of an online community invitation depends on the persuasiveness of the message and receiver characteristics. The right persuasive content cues for the right target audience will boost sign up rates.
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Bring your consumers in the boardroom

Posted on October 12, 2011 by Tom De Ruyck

Consumers have conversations about your products, if you like it or not… A lof of them want to have an impact on the future of your brand, because they care and social media has given them the power to do so. This is not a threat. It’s an opportunity: research has shown that companies who listen and actively involve consumers in innovation and decision making, outperform the competition. Research Communities enable you to join this conversation and start a real dialogue: giving key customers a seat in your board. It will bring ‘the voice of the customer’ into the heart of your business. They connect your internal organization with the real stories and real emotions of consumers and change the hearts, minds and actions of your marketing and innovation teams.
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