Research: Hyves brand understanding

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For Hyves, the biggest social network in The Netherlands, InSites Consulting was privileged to do a research on brand understanding and perception. What characterizes Hyves-users the most, how do “Hyvers” use their favorite social network in relation to other networks like Facebook, LinkedIn, GooglePlus and Twitter?  How well is Hyves performing when we analyze the …

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Posted in Branding, Media & Entertainment

Congress Report: Jump Conference 2011

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In October, I presented at the JUMP conference in London, organised by E-Consultancy.  It’s a big old affair, with 4 lead rooms around the themes of Lead, Analyse, Optimise and Engage, plus 4 other rooms with whitepapers being presented. So eight papers being presented at any one time, exhibitors on the ground floor and over …

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Posted in Review

More than 370.000 over-50s active in social networks in Belgium

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3 out of 10 online over-50s in Belgium (374.000) belong to at least 1 social network. Facebook is the most popular social network in this target group: 47% know it and 14% are a member. Social networks are mainly used for private purposes and less so for professional purposes. For the latter, LinkedIn is the most …

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Posted in Uncategorized

Marketeers weten vaak niet waarover ze spreken!

Sociale netwerken zijn hot, zijn een trend en nemen aan belang toe op korte termijn. Marketeers beseffen dat ze niet meer om sociale netwerken heen kunnen en maken plannen om in de toekomst deze communities te integreren in hun marketingplannen. 80% van de Nederlandse marketeer heeft de intentie om volgend jaar een actie op te …

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Posted in Uncategorized