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Research: Hyves brand understanding

For Hyves, the biggest social network in The Netherlands, InSites Consulting was privileged to do a research on brand understanding and perception. What characterizes Hyves-users the most, how do “Hyvers” use their favorite social network in relation to other networks like Facebook, LinkedIn, GooglePlus and Twitter?  How well is Hyves performing when we analyze the users via the CRUSH-model? The research showed, that Hyves is 2 times more known by the Dutch internet population than LinkedIn and Twitter, the awareness for Facebook is equal. The research also showed that only 2 percent of the Dutch population has an account on all 5 major social networks. Yesterday, Hakim Zemni presented the results at Hyves HQ in Amsterdam. Check out the slides below for more interesting facts and figures and read the quote of Hyves-CEO Marc de Vries.
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More than 370.000 over-50s active in social networks in Belgium

3 out of 10 online over-50s in Belgium (374.000) belong to at least 1 social network. Facebook is the most popular social network in this target group: 47% know it and 14% are a member. Social networks are mainly used for private purposes and less so for professional purposes. For the latter, LinkedIn is the most popular network.  Belgium and the Netherlands are trailing behind the UK as far as the awareness and membership of social networks is concerned amongst online over-50s. All this has become apparent in market research carried out by InSites Consulting regarding awareness and use of social networks in Belgium, the Netherlands and the UK.
“Our research clearly dispels the myth that social networks and interactive websites are used only by young people. Today Facebook is popular amongst our over-50s and this will be more so in the future. Many people in this target group realise very well that membership of a social network is necessary to communicate with young people and most simply really enjoy it,” according to Steven Van Belleghem, Managing Partner at InSites Consulting.
For more info, contact Steven on steven.vanbelleghem@insites.eu or +32 (0)9 269 16 07.

Download the full press release
Belgian resultsDutch resultsUK results.

Marketeers weten vaak niet waarover ze spreken!

Sociale netwerken zijn hot, zijn een trend en nemen aan belang toe op korte termijn. Marketeers beseffen dat ze niet meer om sociale netwerken heen kunnen en maken plannen om in de toekomst deze communities te integreren in hun marketingplannen. 80% van de Nederlandse marketeer heeft de intentie om volgend jaar een actie op te zetten met een sociaal netwerk. Dan is het echt wel teleurstellend dat slechts 40% van de Nederlandse marketeers zelf tot een online sociaal netwerk behoort. Dit zijn de eerste conclusies uit een grootschalig marktonderzoek uitgevoerd door het bureau InSites Consulting bij zowel consumenten als adverteerders in de Nederlandse, Engelse en Belgische markt.

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