12.00 AM, a rainy Friday, an empty stomach… however luckily a promising agenda for a lunch session organised by Stichting Marketing at the Roularta Conference Centre: ‘Digital Marketing & Social Media in Health Care’. I must not have been the only one to find it an interesting topic since there were about ninety attendees!
The meeting started off with a lunch buffet and was to end with a case about a drug against constipation: one could say the circle was round…
I am happy to say that I saw Roberto Verganti at the Stichting Marketing Congress 2010. Roberto Verganti, the man who (according to tweets during his speech) deserves his own television series.
Roberto Verganti, the man who tells us in the first minutes of his speech that “to an Italian, the most relevant thing is love”, and goes on to say that the ultimate form of creating loyalty to your products, is creating products that people love. If you compete on love, you ask people to stay with you.
It is only after this passionate introduction, that the core subject of Verganti’s speech emerges: How should you innovate, so that you create products that people fall in love with? It’s not creativity (ideas are cheap in today’s internet age), and it’s not user-driven research either. Well, research is definitely important, but mainly for incremental innovation (improving existing products) or testing disruptive products once you designed them. And you need disruptive innovations to make people fall in love. So how do you go on about this? What is a disruptive innovation, and how do we find the inspiration to start them?
Today and tomorrow the Joneses are attending the Stichting Marketing Conference in Ghent (BE). They are spreading the word about our Meet the Joneses study. Meetthejoneses is on online tool designed for marketers to come up with eye-opening insights in the every day life of consumers. The results will be online soon!
Interested to receive the results? Sign up here and we’ll send you an e-mail at the end of next week with the full report.
Attending the Conference in ICC Ghent? Pass by our booth and see the Joneses in real-life!
At the Stichting Marketing Conference 2009, we conducted several interviews with marketers on their first marketing books, first learnings, current marketing trends and their advice for young marketers.
In cooperation with Pub Magazine we interviewed marketers from Saatchi & Saatchi, VAR, UBA, Studio 100, Sanoma Magazines, etc.
The results are in. The Meet the Joneses test launched back in July in cooperation with Stichting Marketing and NIMA. Over five hundred marketers from Belgium and the Netherlands participated.
The test aimed to discover how well marketers are connected with consumers.
Every marketer has a few old fashioned marketing books somewhere in a box or a cupboard. We’re offering you a chance to recycle them and get a FREE copy of Steven Van Belleghem’s latest book The Conversation Manager in return.
Here’s how in three easy steps:
- Bring your old marketing books to the Stichting Marketing Conference on 4 or 5 December 2009 in ICC Ghent
- Throw your old books in one of the big ‘InSites Consulting’ rubbish bins (look out for the recycling logo)
- We’ll give you a voucher you can exchange for Steven’s book when it’s published in February
Hope to see you at our booth at the Stichting Marketing Conference. The conversation revolution’s here!
On Thursday 8 October, Saartje Van den Branden and I represented our Health research team at the second Health Care Marketing Congress of Stichting Marketing “HEALTH… yes we CARE!”.
The House of Marketing kicked off with a very interesting survey among health care marketers. The findings of this survey were the building blocks of the other presenters. Interesting to see for us was that:Read more
If you’re involved in retailing right now you’re probably trying to figure out how to turn a tight marketing budget into sustainable success. A visit to Retailday at the Kinepolis in Brussels on Thursday 24 September could give you the help you need.
Are you really connected to your consumer?
To come up with eye-opening insights on the daily life of today’s consumers and to understand how you can keep up with “the Joneses”, InSites Consulting (together with Stichting Marketing and NIMA) invites marketers to complete the “Meet the Joneses” Test.
- New consumer insights and finding out how connected you really are.
- Your personal ‘connection’ score and a benchmark with other marketers.
- A full report showing all the conclusions when the test is finished (October), personally sent by e-mail.
- A chance to win a prize and step out of your own daily life for a while.
Entering the ‘Meet the Joneses-Test’ is easy. Just click here. The test will take about 10 minutes of your time. Have fun!
One of the speakers of the Stichting Marketing conference last week, was Joeri Van den Bergh. He is one of the founders of InSites Consulting and also Youth expert. He gave a very inspirational speech on youth and how they determine if something is authentic or not. Read a summary of his presenation on http://standaard.typepad.com/stichtingmarketing2008/2008/12/joeri-van-den-b.html.
Or contact him if you want more information on the subject: email@example.com.
Next to our speech, we also took authentic pictures of the people present. Check out our 100 year old camera and the living parrot that came with the photographer, who appeared to be just as authentic as his camera.