Last chance to register for our MRS Workshop: From co-creation to structural collaboration

Posted on April 11, 2013 by Anke Moerdyck

Online research communities are key to a company’s toolbox in order to reach structural collaboration. On Friday April 19, Tom De Ruyck and Anouk Willems will elaborate on what’s next for research communities in terms of new tools and new possibilities in an MRS workshop in London. They will pay special attention to how to really engage with consumers, how to report results in an impactful way and how to embed this voice of the customer within all departments of the organization. In other words, how to give consumers a seat on the board of your company via a Consumer Consulting Board. Read more

Structural-collaboration-in-the-financial-sector

How structural collaboration leads to value propositions in the Financial sector

Posted on November 5, 2012 by Delphine Vantomme

In the (post) crisis era, challenging the status quo through innovation will be critical to restore profitability in the financial sector. The commoditisation of products within the industry is making it very difficult to compete on price. Moreover, a whole array of non-banking entities is entering the market to close the gap between the offerings of banks and the needs of customers. Suddenly, banks face competition from telcos, supermarkets, tech firms and innovative start-ups, all experienced in building online relationships and developing and marketing transparent products.Read more

Structural Collaboration Smartees Webinar

Posted on October 8, 2012 by Natalie Mas

Last week we launched our brand new Smartees website, today we’d like to highlight our first upcoming Smartees Webinar which is also our first US hosted Webinar. On Thursday October 18, two of our Managing Partners Niels Schillewaert and Filip De Boeck will host a Smartees Webinar on structural collaboration with consumers, live from our US office in New York. Your chance to find out why your key customers are key to your company and why you have to give them a seat in your board. The Smartees Webinar kicks off at 1pm EST with Niels Schillewaert presenting ‘The Consumer Consulting Board’ on what’s next for online research communities, how to really engage with consumers, how to report results in an impactful way and how to embed the voice of the customer within all departments of your organization.Read more

How to start structural collaboration with your customers?

Posted on July 3, 2012 by Anouk Willems

Last week, we organized a webinar about setting up Online Research Communities (MROCs) and how to structurally collaborate with your customers. In this session, we discussed tips and tricks for starting with these collaborations. Illustrated with 3 different community cases: Heinz, SBS & Sara Lee.

We have selected the 3 most important tips for you:Read more

The consumer as consultant

Posted on June 5, 2012

Usually I appreciate most marketing co-creation cases which I encounter as an excellent PR campaign. There is nothing wrong with that, of course, but consumers and the options of new media have more to offer. I recently realized some research with my colleague Tom De Ruyck on the options and limitations of structural collaboration between company and customer. One of that survey’s conclusions is that the consumer is an excellent consultant. Just like when you hire a ‘typical’ company adviser, the art here also lies in involving the right people as consultants.Read more

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