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How conscious are you of your unconscious?

Authors: Martijn Huisman, Renee van Dalen, Karen Hoogendam and Thom Rommens.

Did you know that most of our daily life and decision making is based upon unconscious processes rather than logic, rational decision making? This, and much more, was discussed at the SM@RT (Starting Marketeer and Research Talents) congress, held on April 19 in Amsterdam. Young market researchers from all over The Netherlands, including five ‘of our own’ from InSites Consulting (the authors of this blogpost + Anouk Willems), gathered in a very crowded Lloyd Hotel to hear about some of the newest and hottest methods, studies, and insights in market research.|
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