On Tuesday 18 December, Tom De Ruyck (Head of Research Communities) and Thomas Troch (Senior Research Innovator) will host our last Smartees Webinar of 2012 on Co-creating concepts & ideas i.e. how you can increase the relevance and impact of your innovations.
Thursday’s Smartees event was about living in pretty amazing times. Hakim Zemni, Business Director at InSites started off strong by quoting Paul Polman. The CEO of Unilever referred with his statement ‘If they can bring Egypt government down in six weeks, they can bring us down in nanoseconds’ to the fact that people’s online engagement can’t and should not be underestimated (anymore). Nowadays people tweet about everything and constantly update their Facebook status. Nevertheless, the Smartees event last thursday in InSites Consulting HQ in Ghent, Belgium wasn’t about social media. It wasn’t social media that turned Google and Facebook into megabrands… word of mouth did! These companies didn’t even need advertising, only great conversations. Pretty amazing if you ask me… But there is more!
The Co-Creation Association connects people with a passion and interest in co-creation. On 22nd of November 2011, their second edition of the Co-Creation Awards will be held. They nominated 50 co-creation initiatives in 3 categories; customization, crowdsourcing and community. We’re very happy to have 2 of our cases nominated, let’s discover some more details!
Last month’s issue of Research magazine illustrates how brands are using consumer communities and co-creation to develop strategies, products and ideas in an article by Robert Bain (also available online: Perfected by the people). Discover how the customers of Telenet and other companies are putting their mark on the development and the launch of new products. Below you will find six cases!
Last Thursday at our head office in Ghent, we organized a Smartees about research communities. The day had a double agenda, literally. The morning we talked about research communities and the impact and possibilities for marketers, we dedicated the afternoon for researchers. In the morning we proudly had Steven van Belleghem, Tom De Ruyck and Thomas Troch presenting, in the afternoon, Prof. Dr. Niels Schillewaert presented about online research and the enacting of stakeholders, followed by Tom and Thomas, again. In this article, you’ll find the presentations and a take-away from what is said and done.
Thursday 14th May 2009 I attended the Cuckoo Awards in Brussels. This annual event, organized by the Belgian Direct Marketing Association (BDMA) rewards the best direct marketing actions of the past year.
Aside from the general B2C and B2B Cuckoo (awarding interactive campaigns directed to consumers and companies) both creativity and efficiency were key in nominating campaigns.
Concerning efficiency, nominees were judged to what extent campaign goals were reached (Efficiency Award), results were achieved with low costs (Cuckoo Award for Low Budget) or how a professionally made campaign reached its target (Cuckoo Award for No Nonsense).