During the iStrategy Event held at the Chelsea Football Ground in London on 23 May 2012, Telligent asked Tom his opinion on the importance of Online Communities and the difference of consumer feedback in open and closed Communities. Tom also shared his experience based on the research we did for Heineken and Heinz.
Interactive digital marketing is a fine art, a balancing act, if you will, of supplying just the right amount of info to get people interested, without bombarding them with a pushy, overly intrusive sales approach. Websites are the Digital marketers shop window, a place to show off their wears and entice buyers in. So ask yourself, when was the last time you read an independent customer review? Or better still, when was the last time you visited a corporate website and were given the chance to vote or give your ideas on a new product?