Last Thursday at our head office in Ghent, we organized a Smartees about research communities. The day had a double agenda, literally. The morning we talked about research communities and the impact and possibilities for marketers, we dedicated the afternoon for researchers. In the morning we proudly had Steven van Belleghem, Tom De Ruyck and Thomas Troch presenting, in the afternoon, Prof. Dr. Niels Schillewaert presented about online research and the enacting of stakeholders, followed by Tom and Thomas, again. In this article, you’ll find the presentations and a take-away from what is said and done.