Our Head of Research Communities Tom De Ruyck is currently travelling around the world with his new presentation ‘The Consumer Consulting Board’ and this week, he’s making a stopover in India. Mumbai is the place to be today and tomorrow, since Tom is presenting there twice. This afternoon, an exclusive ESOMAR member event is taking place, which coincides with heated debates around enhancing the effectiveness of research panel communities in India.
Have you ever attended a presentation, while enjoying a delicious breakfast? Well, now is your chance! On Thursday 25th of October, our UK team will host a Smartees Breakfast session on Consumer Collaboration. You’re expected at 9am GMT in our London office for a one hour presentation by our Head of Research Communities Tom De Ruyck on how online customer communities (or MROCs) reshape businesses.
Join Tom De Ruyck and Anouk Willems on Tuesday 6 November 2012 at the ESOMAR Qualitative Event in Amsterdam for a full day ESOMAR workshop. Tom & Anouk will guide you towards structural collaboration with your consumers. For us structural collaboration means the integration of the voice of the customer in all decision-making flows of your company. In most companies, customers are only allowed to give feedback at the very end of a decision making flow through traditional market research.
During the iStrategy Event held at the Chelsea Football Ground in London on 23 May 2012, Telligent asked Tom his opinion on the importance of Online Communities and the difference of consumer feedback in open and closed Communities. Tom also shared his experience based on the research we did for Heineken and Heinz.
On May 15, Tom De Ruyck, InSites Consulting’s Head of Research Communities, was interviewed by Lenny Murphy for a new podcast on Radio NewMR. Radio NewMR is a weekly 30 minute show featuring thought leaders from across the market research industry. In his 15 min. talk, Tom explains the differentiators of InSites Consulting. He shares insights of the integration of Facebook in online community platforms. And finally reveals his vision on the future of the research industry. Curious about what Tom has to say? Listen to the full interview here!
A very rainy day at the InSites Consulting office, full of speculations and nostalgia about former MOAward editions made room for the 5th – and unexpected sunny – edition. And let us be fair: there are worse places to enjoy the sun. The MOAwards took place in Zandvoort (NL), at the fully crowded Beachclub Vooges. A Dutch-Flemish blend of colleagues represented InSites Consulting once again, full of excitement about if, and what we would bring home.
Join Tom De Ruyck, Head of Research Communities at InSites Consulting on Wednesday June 20 in our London office for a breakfast meet-up.
What can you expect?
A hands-on presentation of our recent Heineken concept club community, a global collaboration project providing a 360° view on the motivations of people. All this will be catered with some croissants, a nice cup of coffee and a morning chat with colleagues from across the industry.
Why should you join us?
Engaging consumers is one of the key elements of the Conversation Company. Research Communities are a great way to connect with consumers and offer actionable insights for their brand’s future marketing. Let’s talk about how we can make your market research more actionable and how you can engage with your consumers.
We kick off at 9am on Wednesday June 20 with coffee and croissants, followed by a 30min presentation by Tom. Interested in joining us? Send an e-mail to your InSites Consulting contact or to firstname.lastname@example.org
InSites Consulting today officially released a set of Mobile and Social Media extensions to its Market Research Online Communities (MROCs) at the Market Research in the Mobile World Congress (use #MRMW on Twitter for a search) which was due today and yesterday in Amsterdam, The Netherlands. Find below some quotes by our research & ForwaR&D Lab people about these new addons and the presentation our Elias Veris just gave at the congress!
Great news from the US! Tom De Ruyck, Head of Research Communities at InSites Consulting has been nominated as a next generation research star at the ARF Great Mind Awards 2012. The ARF Great Mind Awards (an initiative of the Advertising Research Foundation) recognize and celebrate individuals who contribute to the excellence and advancement of advertising research across several categories.