Follow the leaders by Research Live

twitter

Research Live published a list of the 20 most influential market researchers and insight professionals on Twitter. We’re proud to say the list features 3 InSites Consulting colleagues: @TomDeRuyck – Head of Research Communities (n°4), @KristofDeWulf – CEO (n°15) and @EliasVeris – Senior Research Innovator(n°20). The full list is available at the Research Live website. The Twitter list …

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Posted in News

10 youth marketing voices to follow on Twitter

The Beans Group

Last week The Beans Group (a UK-based youth marketing agency) launched their top 10 youth marketing voices to follow on Twitter, a diverse selection of Twitterers who offer interesting tweets and updates on youth marketing. Great to see that our very own Gen Y expert Joeri Van den Bergh is also featured on the list. Check out …

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Posted in News

Interviews: The impact of Twitter and cool research

Twitter smartphone bird

Sometimes, people taking research forward at InSites are being interviewed by media, peers or influential people in the marketing research business (see this Dutch interview with Joeri and MTV’s Mattias Behrer at Marketingfacts). We don’t always publish or link to these interviews because we dont’t want to be overpromoting ourselves too much. Maybe sometimes we …

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Posted in Review

The #mrx Tweeter of the Year 2011 is with us!

Tweet thumb MRX

There are a lot of awards out there in the researchworld. At pretty much every event or congress, there’s prizes to be won and awards to take home. At InSites, we’ve won a couple of them, with the MOAawards and nominations for Esomar Congres and the MRS-awards fresh in our memory. So today, we have …

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Posted in News

Research: Hyves brand understanding

hyves new logo

For Hyves, the biggest social network in The Netherlands, InSites Consulting was privileged to do a research on brand understanding and perception. What characterizes Hyves-users the most, how do “Hyvers” use their favorite social network in relation to other networks like Facebook, LinkedIn, GooglePlus and Twitter?  How well is Hyves performing when we analyze the …

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Posted in Branding, Media & Entertainment

Twitterversity

MRXU

On January 11, Research Rockstar will be hosting a Market Research Twitterversity, 117 market research lessons will be released over 17 hours (#MRXU). While market research has many advanced topics that require specialized training, this event focuses on the market research basics. So anyone new to conducting, using, purchasing, receiving market research can join this …

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Posted in Uncategorized

940 million social media users in the world

72% of Internet users are part of at least one social network, which translates to 940 million users worldwide. These are the results of a global study among 2,800 Internet users. Eastern Europe and Asia are the regions with the lowest use (4 out of 10), while South America has the highest usage in terms …

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Posted in Uncategorized

Podcast @ Mobile Research Conference

Tom De Ruyck

Tom De Ruyck (Senior R&D Manager) was one of the speakers at the Mobile Research Conference in London at the beginning of this week.  Tom presented the results of the InSites Ultimate Twitter Study, To tweet or not to tweet, that’s the question! As a wrap-up of the conference Manfred Mareck of ESOMAR interviewed Tom, …

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Posted in Uncategorized

Digital Marketing First announces first speakers

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Digital Marketing First (DMF), formerly known as Customer First, is an initiative of InSide Digital Media. It’s the biggest interactive marketing event in Belgium, with over 50 workshops and international speakers. One of the hot topics of this year’s edition is Social Media. Tom De Ruyck (Senior Consultant ForwaR&D Lab InSites Consulting) will share the …

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Posted in Uncategorized