Create Tomorrow Today


Last Thursday, the annual Febelmar Congress took place in Brussels. ‘Create Tomorrow Today’ was the congress theme: finding answers to questions on how the research industry should prepare itself today in order to be ready for the challenges tomorrow. Being born after 1985, that was our ticket to the event, but also a central theme …

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Posted in MR industry, Review

The memefication of insights

The memefication of insights

As published on Greenbook on July 27, 2015. Driving new and powerful insights from consumers is silver, but doing something meaningful with those stories, something in support of corporate goals, is gold! The problem: Low return on consumer insights (ROI) More than ever, demonstrating impact is the name of the game for professional marketing services …

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Posted in Insight Activation Studio,

International Design for Experience Award for our Consumer Consulting Boards

Design for experience awards

Design for Experience (DfE) is a community organization of passionate experience design professionals and academics. Every year they partner with UX Magazine to recognize people, teams and companies that have achieved success in the design of user- and consumer-centered products or services. We are proud to share that the organization awarded our Consumer Consulting Boards …

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Posted in Awards, Communities, News

Gamification to increase participant AND client engagement


As elaborated in our gamification paper, the market research world needs to adopt its offering to both participants and clients. In our previous article on gamification, we focused on applying gamification during data collection to increase participant engagement to collect better and more data. However, we believe gamification can also be applied beyond data collection, …

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Posted in Communities,

How to gamify your research communities?

Gamifiy research communities

There is already so much research available with respect to using gamification in quantitative research, however a clear approach for online qualitative research is still lacking so far. Considering the high fit between research communities and gamification, we decided to focus on using gamification in our InSites Consulting communities. We identified 4 levels in an online community at which gamification can …

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Posted in Communities,

To become the best, you should learn from the best

Febelmar Engagement Congress

On February 28, Febelmar (Belgian research association) joins forces with ESOMAR (global research association) to host a joint congress in Brussels. It looks like it will be a heyday for the Belgian market research sector, the perfect occasion for catching up and for meeting some of the top innovations in the sector. The theme of …

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Posted in Events

Return on research


Now that organisations continue tightening their belts, the question on the ROI of marketing becomes more and more important. Market research feels the same pressure: more, quicker and more effective. Measuring the research’s ROI is far from easy. And it’s far from realistic to have your market agency’s revenues or your market research department’s budget depend directly …

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Posted in Business

The consumer as researcher

Paul Polman

You have undoubtedly already figured it out by now: consumers have become very powerful, a fact which marketers had better take into account. Unilever CEO Paul Polman already said: “If they can bring the Egypt government down in six weeks, they can bring us down in nanoseconds”. It is not only a matter of ‘being able …

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Posted in News

Let’s measure what we do on social media


Last week I had the pleasure to speak at the Stima #tweepshow on the KPI’s to measure the ROI of social media. Every CEO wants it, every marketeer is looking for it, there have been endless blogposts and discussion about the theme, but there is no general agreement on what the right KPI’s are and …

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Posted in Review