International Design for Experience Award for our Consumer Consulting Boards

Design for experience awards

Design for Experience (DfE) is a community organization of passionate experience design professionals and academics. Every year they partner with UX Magazine to recognize people, teams and companies that have achieved success in the design of user- and consumer-centered products or services. We are proud to share that the organization awarded our Consumer Consulting Boards …

Read more

Posted in Awards, Communities, News

Gamification to increase participant AND client engagement

Gamification

As elaborated in our gamification paper, the market research world needs to adopt its offering to both participants and clients. In our previous article on gamification, we focused on applying gamification during data collection to increase participant engagement to collect better and more data. However, we believe gamification can also be applied beyond data collection, …

Read more

Posted in Communities,

How to gamify your research communities?

Gamifiy research communities

There is already so much research available with respect to using gamification in quantitative research, however a clear approach for online qualitative research is still lacking so far. Considering the high fit between research communities and gamification, we decided to focus on using gamification in our InSites Consulting communities. We identified 4 levels in an online community at which gamification can …

Read more

Posted in Communities,

To become the best, you should learn from the best

Febelmar Engagement Congress

On February 28, Febelmar (Belgian research association) joins forces with ESOMAR (global research association) to host a joint congress in Brussels. It looks like it will be a heyday for the Belgian market research sector, the perfect occasion for catching up and for meeting some of the top innovations in the sector. The theme of …

Read more

Posted in Events

Return on research

market-research

Now that organisations continue tightening their belts, the question on the ROI of marketing becomes more and more important. Market research feels the same pressure: more, quicker and more effective. Measuring the research’s ROI is far from easy. And it’s far from realistic to have your market agency’s revenues or your market research department’s budget depend directly …

Read more

Posted in Business

The consumer as researcher

Paul Polman

You have undoubtedly already figured it out by now: consumers have become very powerful, a fact which marketers had better take into account. Unilever CEO Paul Polman already said: “If they can bring the Egypt government down in six weeks, they can bring us down in nanoseconds”. It is not only a matter of ‘being able …

Read more

Posted in News

Let’s measure what we do on social media

ROI

Last week I had the pleasure to speak at the Stima #tweepshow on the KPI’s to measure the ROI of social media. Every CEO wants it, every marketeer is looking for it, there have been endless blogposts and discussion about the theme, but there is no general agreement on what the right KPI’s are and …

Read more

Posted in Review

Finalists for the ESOMAR Research Effectiveness Awards

Unilever logo

At InSites Consulting, we are proud to announce that we are among the 3 finalists of the Research Effectiveness Awards! ESOMAR launched the awards for the first time this year and it will become an annual award open for all clients of research who can demonstrate the ROI of their research. We feature in the shortlist with …

Read more

Posted in Communities, News
Engage, Inspire, Act

Engage, Inspire, Act

Three stepstones towards developing more impactful products. Great companies understand the importance of consumer insights when it comes to outperforming the competition. Engagement in learning and keeping knowledge up-to-date through a constant search for new insights, engagement in getting close to consumers and in getting immersed in their daily lives to inspire and understand their …

Read more