Social Media Netnography, what’s next?

Reality check

‘I am aware of the newest trends’. We often ask consumers to rate themselves on this statement. Looking at myself, I definitely would agree. I love to explore new things! Also, in market research. That is why I am happy to be part of the InSites ForwaR&D Lab team which is always looking for new opportunities. However, there …

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ESOMAR Congress – Odyssey 2010

Mid-September ESOMAR organizes their general Congress in Greece, Athens. The Congress theme is fully focused on the changing landscape in market research ‘Odyssey 2010 – the changing face of market research‘. The face of market research is changing and with it so are many of the approaches and methodologies we employ. The R&D department at …

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