Yesterday Anneleen Boullart and I represented InSites Consulting at the Vlerick Career Fair organized by Vlerick Business School in Ghent, Belgium. During this half-day event we had the chance to meet talented soon to be graduates ready to take the first step in their professional career… and one by one very curious to know how InSites Consulting could fit within their ‘picture perfect ’.
On december 6th, I had the unexpected opportunity to attend the Vlerick Retail Platform session on Employer Branding. I learned some valuable lessons over there, that I’d like to share with you.
At InSites Consulting we believe in the power of change, and the need to keep up with new market evolutions. So of course I jumped at the opportunity to attend a Vlerick Alumni workshop on the future of mobile banking & mobile payments in Belgium.
As many of you know, ESOMAR is taking an important step to facilitate regional knowledge sharing via the ‘Best of ESOMAR’ local seminars.
Wed 19 May, the Vlerick School of Management hosted the inaugural Belgian chapter and I joined the researchers, marketeers and generally interested observers at the Vlerick ‘Chapel’, hoping to receive some divine wisdom.
For me, the overall message was listen, listen, listen whilst adapting and evolving our techniques as market researchers and marketeers. We need to move beyond the traditional paradigm of posing questions to one of listening and managing Web 2.0 conversations.
On May 19, ESOMAR organizes ESOMAR – BEST OF. An ESOMAR evening that will showcase the diversity and talent within the market research industry. Host for the evening is Niels Schillewaert, Managing Partner at InSites Consulting and ESOMAR Representative for Belgium.
The program hosts a dynamic agenda of speakers and topics and is open for all Belgium ESOMAR members. Of course the organization also welcomes anyone else who is active in the industry.
Last week, I attended the 22nd Vlerick Alumni Colloquium, entitled “Kiss Me”, in de Handelsbeurs in Ghent. The theme of the colloquium was ‘The Kingdom of Customer Experience’.
Part two of my take-aways from The Vlerick Informeel Lecture (16 June 2009)
Why people prefer Coca-Cola over Pepsi?
Unconscious thoughts have clearly a big impact on our actions. Neuromarketeers try to study this impact in different ways. On the one hand they make use of psycho physiological measures: they study eye movements and the size of the pupil in the eyes and measure if a certain stimuli evokes a reaction in the skin or voice. The problem with those psycho physiological measures is that they do not reveal any information about emotions.
BAQMaR conducted (with the support of the Vlerick Marketing Alumni) a survey among marketers, about the perception they have of marketing research and research analysts. The results were presented at the event ‘Market Research’ (… but not as you know it ) in Antwerp last week, hosted by BAQMaR and the Vlerick Marketing Alumni.
These were the main conclusions:
In a previous life, I studied cognitive psychology. I have always been intriged by the functioning of the brain and how it effects human behaviour. I experimented with eyetracking, implicit measurement through reaction times and EEG. During my internship at the neuropsychology department of the UZ Gent Hospital I even conducted an fMRI study in order to learn more about emotions. Given my background, I was therefore immediately enthusiastic when I saw the invitation for the Vlerick Informeel Lecture in cooperation with Baqmar about Neuromarketing.
Together with Vlerick Management School, we’ve set up a study to see how consumers use the internet to decide what and where to buy. The results of this large-scale Belgian consumer research project and critical website screening will be presented by Christophe Vergult, Director Customer Experience research, at the conference ‘Internet & changing shopping behaviour’ (Affligem, 19 june). It’s a full day program with also top cases of retailers and of brand manufacturers who share with you their vision on the internet.
As a partner, we offer our contacts 10% reduction on the attendance fee (mention InSites Consulting as reference when registering). More info on the full program and registration on www.vlerick.be/go/winkelgedrag