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Conversations Smartees Belgium: WorLd of mouth

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Thursday’s Smartees event was about living in pretty amazing times. Hakim Zemni, Business Director at InSites started off strong by quoting Paul Polman. The CEO of Unilever referred with his statement ‘If they can bring Egypt government down in six weeks, they can bring us down in nanoseconds’ to the fact that people’s online engagement can’t and should not be underestimated (anymore). Nowadays people tweet about everything and constantly update their Facebook status. Nevertheless, the Smartees event last thursday in InSites Consulting HQ in Ghent, Belgium wasn’t about social media. It wasn’t social media that turned Google and Facebook into megabrands… word of mouth did! These companies didn’t even need advertising, only great conversations. Pretty amazing if you ask me… But there is more!
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RC research communities Cases

Involving consumers in your product development: Two phases and six cases

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Last month’s issue of Research magazine illustrates how brands are using consumer communities and co-creation to develop strategies, products and ideas in an article by Robert Bain (also available online: Perfected by the people). Discover how the customers of Telenet and other companies are putting their mark on the development and the launch of new products. Below you will find six cases!

 

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Smartees

Research Communities Smartees at #insites

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Last Thursday at our head office in Ghent, we organized a Smartees about research communities. The day had a double agenda, literally. The morning we talked about research communities and the impact and possibilities for marketers, we dedicated the afternoon for researchers. In the morning we proudly had Steven van Belleghem, Tom De Ruyck and Thomas Troch presenting, in the afternoon, Prof. Dr. Niels Schillewaert presented about online research and the enacting of stakeholders, followed by Tom and Thomas, again. In this article, you’ll find the presentations and a take-away from what is said and done.

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