Brands at the top of Forrester’s Customer Experience Index show a far better stock market and revenue performance than customer experience laggards. In order to boost customer experience, we believe it is essential to integrate 3 different elements: insight mapping, design thinking and touchpoint experience. Strong customer insights act as the better future situation to start designing alternative solutions from. Ultimately, these solutions need to be translated into concrete touchpoint experiences intended to drive positive brand conversations, consumer recommendations and business growth. We help you get under the skin of your customers, collecting relevant and in-the-moment feedback on their day-to-day brand experiences. By having customers (re)live their touchpoint experiences, we get closer to what makes them excited or disappointed.

Creating a wowing customer experience
Creating a wowing customer experience



Find out more about how we can help you improve your customer experience.

AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work paper will …

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How to sharpen your brand paper

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. The old thinking assumes that individuals make choices as a rational agent, taking into account all available information, potential costs and benefits when making a …

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Brand Religion Smartees

Brand Religion Smartees

This is the full recording of our Brand Religion Smartees Webinar, presented by Katia Pallini on 28 February, 2017. This 1-hour online session sheds a new light on your companies’ marketing beliefs. Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have …

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Brand Religion

Brand Religion

The average lifespan of a company has dropped from 61 years in 1958 to a mere 15 years today. This reduction in lifespan can be attributed to the demanding environment brands and businesses are operating in. It is getting harder and harder for a brand to stand out. Brands are not only (more and more) limited …

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Best of Galvanize Webinar

This is the full recording of our Best of Galvanize Webinar, with some inspiring case studies and presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)

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Turning Insights into Impact Smartees Webinar

This is the full recording of our Turning Insights into Impact Smartees Webinar on how to turn insights into impactful actions for your company. This Webinar was hosted on Tuesday 18 October 2016 by Tom De Ruyck (Managing Partner of InSites Consulting) Turning Insights into Impact Smartees Workshop from InSites on Stage

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Angie & Annelies for ESOMAR TV

Why you don’t want to miss the ESOMAR Congress (TV)? [by Angie & Annelies]

Join the ESOMAR Congress (TV) this September and discover how smart data integration will reinvent the (survey) research industry. A presentation by Angie Deceuninck (Business Director at InSites Consulting) & Annelies Verhaeghe (Managing Partner at InSites Consulting) on September 19. https://www.esomar.org/events-and-awards/events/global-and-regional/congress-2016/congress-2016_live-tv.php Recent insight generation work we conducted in our own industry has demonstrated that survey …

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