More than ever, leveraging the power of consumer insights will mark the difference between weak and strong performers in any industry. Using a hybrid mix of innovative techniques, we are able to generate fresher consumer insights, activate them deeper and broader throughout the whole organization and demonstrate business potential more profoundly. Our consultants act as consumer insight spin doctors, helping you to harvest internal knowledge and clues, to train your people in insight importance & understanding and to write consumer insights like an expert.

Ingredients of a strong consumer insight
Ingredients of a strong consumer insight


Find out more about how we can help you leverage consumer insights.


fr*AGILE: Is NextGen marketing more chemistry than science?

fr*AGILE

Is NextGen marketing more chemistry than science? In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, …

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Meet the Insight Competence Academy

Meet the Insight Academy

Struggling to become a consumer centric business? We’ve created a training program to help. Discover the InSites Consulting Insight Competence Academy in this short introduction movie. And talk to marketing@insites-consulting.com for more details on how we can support your business to become insight-led and consumer-centric.

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Millennials at Work

Millennials at Work

Millennials are increasingly entering the workplace. In four years they will make up over 50% of the global workforce. Raised in different times and in a different way, Millennials clearly differ from previous generations in both their attitude and approach towards work. It is critical to understand how to attract and retain Millennial talent and …

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AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work bookzine will …

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How to sharpen your brand paper

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. The old thinking assumes that individuals make choices as a rational agent, taking into account all available information, potential costs and benefits when making a …

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Brand Religion Smartees

Brand Religion

This is the full recording of our Brand Religion Smartees Webinar, presented by Katia Pallini on 28 February, 2017. This 1-hour online session sheds a new light on your companies’ marketing beliefs. Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have …

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Brand Religion

Brand Religion

The average lifespan of a company has dropped from 61 years in 1958 to a mere 15 years today. This reduction in lifespan can be attributed to the demanding environment brands and businesses are operating in. It is getting harder and harder for a brand to stand out. Brands are not only (more and more) limited …

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