More than ever, leveraging the power of consumer insights will mark the difference between weak and strong performers in any industry. Using a hybrid mix of innovative techniques, we are able to generate fresher consumer insights, activate them deeper and broader throughout the whole organization and demonstrate business potential more profoundly. Our consultants act as consumer insight spin doctors, helping you to harvest internal knowledge and clues, to train your people in insight importance & understanding and to write consumer insights like an expert.

Ingredients of a strong consumer insight
Ingredients of a strong consumer insight


Find out more about how we can help you leverage consumer insights.


AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work paper will …

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How to sharpen your brand paper

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. The old thinking assumes that individuals make choices as a rational agent, taking into account all available information, potential costs and benefits when making a …

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Brand Religion Smartees

Brand Religion Smartees

This is the full recording of our Brand Religion Smartees Webinar, presented by Katia Pallini on 28 February, 2017. This 1-hour online session sheds a new light on your companies’ marketing beliefs. Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have …

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Brand Religion

Brand Religion

The average lifespan of a company has dropped from 61 years in 1958 to a mere 15 years today. This reduction in lifespan can be attributed to the demanding environment brands and businesses are operating in. It is getting harder and harder for a brand to stand out. Brands are not only (more and more) limited …

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Best of Galvanize Webinar

This is the full recording of our Best of Galvanize Webinar, with some inspiring case studies and presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)

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Turning Insights into Impact Smartees Webinar

This is the full recording of our Turning Insights into Impact Smartees Webinar on how to turn insights into impactful actions for your company. This Webinar was hosted on Tuesday 18 October 2016 by Tom De Ruyck (Managing Partner of InSites Consulting) Turning Insights into Impact Smartees Workshop from InSites on Stage

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Angie & Annelies for ESOMAR TV

Why you don’t want to miss the ESOMAR Congress (TV)? [by Angie & Annelies]

Join the ESOMAR Congress (TV) this September and discover how smart data integration will reinvent the (survey) research industry. A presentation by Angie Deceuninck (Business Director at InSites Consulting) & Annelies Verhaeghe (Managing Partner at InSites Consulting) on September 19. https://www.esomar.org/events-and-awards/events/global-and-regional/congress-2016/congress-2016_live-tv.php Recent insight generation work we conducted in our own industry has demonstrated that survey …

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