Having a great product or service is one thing; but making consumers buy, use and talk about it is another. In-market success depends on having consumers take the right actions in response to meaningful brand connections and having them drive others to do the same. We support go-to-market success of products and services by understanding and co-creating what price, packaging, communication, channel, name, claim or variety is optimally suited to the needs of consumers, with a specific focus on connecting  the dots between all these marketing mix elements. In doing so, we facilitate the alignment of all possible internal and external stakeholders around the consumer for maximal return.

KPIs to determine go-to-market success
KPIs to determine go-to-market success


Find out more about how we can help you optimise your go-to-market strategy.


Best of Galvanize Webinar

This is the full recording of our Best of Galvanize Webinar, with some inspiring case studies and presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)

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Turning Insights into Impact Smartees Webinar

This is the full recording of our Turning Insights into Impact Smartees Webinar on how to turn insights into impactful actions for your company. This Webinar was hosted on Tuesday 18 October 2016 by Tom De Ruyck (Managing Partner of InSites Consulting) Turning Insights into Impact Smartees Workshop from InSites on Stage

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Angie & Annelies for ESOMAR TV

Why you don’t want to miss the ESOMAR Congress (TV)? [by Angie & Annelies]

Join the ESOMAR Congress (TV) this September and discover how smart data integration will reinvent the (survey) research industry. A presentation by Angie Deceuninck (Business Director at InSites Consulting) & Annelies Verhaeghe (Managing Partner at InSites Consulting) on September 19. https://www.esomar.org/events-and-awards/events/global-and-regional/congress-2016/congress-2016_live-tv.php Recent insight generation work we conducted in our own industry has demonstrated that survey …

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Thomas Troch for ESOMAR TV

Why you don’t want to miss the ESOMAR Congress (TV)? [by Thomas Troch]

Join the ESOMAR Congress (TV) this September and discover how to make research more impactful by making it experiential.. A presentation by Thomas Troch (Business Director at InSites Consulting) on September 19. https://www.esomar.org/events-and-awards/events/global-and-regional/congress-2016/congress-2016_live-tv.php While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the …

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Pieter De Vuyst for ESOMAR TV

Why you don’t want to miss the ESOMAR Congress (TV)? [by Pieter De Vuyst]

Join the ESOMAR Congress (TV) this September and discover how SkyTeam is creating truly consumer-centric research. A presentation by Pieter De Vuyst (Business Director at InSites Consulting) and SkyTeam on September 20. https://www.esomar.org/events-and-awards/events/global-and-regional/congress-2016/congress-2016_live-tv.php SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot …

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Community Moderator Network logo

Global Community Moderator Network

Four years ago we officially launched the InSites Consulting Global Community Moderator Network. Today, the network groups more than 120 certified and highly skilled qualitative researchers spread across 40 countries around the world. Being continuously trained in the latest collaboration and moderation techniques and relying on an average experience of 11 years of qualitative research, …

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5 ways to activate consumer insights

The Insight Activation Studio

Improving the return on insights More than ever, demonstrating impact is the name of the game for professional marketing services agencies. From our recent Market Research (MR) Impact study (2014), we know that only 45% of insight professionals & marketers believe research succeeds in changing the attitudes and decision of marketers and only one in two projects leads to change. The goal …

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