Having a great product or service is one thing; but making consumers buy, use and talk about it is another. In-market success depends on having consumers take the right actions in response to meaningful brand connections and having them drive others to do the same. We support go-to-market success of products and services by understanding and co-creating what price, packaging, communication, channel, name, claim or variety is optimally suited to the needs of consumers, with a specific focus on connecting  the dots between all these marketing mix elements. In doing so, we facilitate the alignment of all possible internal and external stakeholders around the consumer for maximal return.

KPIs to determine go-to-market success
KPIs to determine go-to-market success


Find out more about how we can help you optimise your go-to-market strategy.


Impact is the (new) name of the game

Impact is the (new) name of the game

Turning insights into action. Although information has never been this accessible and data this abundant, brands and insight professionals are on a continuous quest for deep consumer insights. Yet the true challenge lies in activating these insights as CMI managers feel that only 45% of their research spending actually leads to business impact. Why is …

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frAGILE

frAGILE: Is NextGen marketing more chemistry than science?

In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, …

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From hype to reality

From hype to reality

Artificial Intelligence in Market Research. To whatever conference we may go, industry magazine we may read, business podcast we may listen to: the message is the same everywhere. Artificial Intelligence (AI) is the next big thing. Artificial intelligence will disrupt every industry! But is this actually the case for the market research industry? Is AI …

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Have we lost our EDGE?

Have we lost our EDGE?

Back in the Mad Men days, marketers were creative superstars that lived on the edge to move people, brands and businesses. Since the nineteen sixties, we moved from a world characterized by linearity, craftmanship and scarcity to one being defined by acceleration, automation and abundance. While we shifted to this opposite, marketing (research) seems to …

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We have seen the future

We have seen the future…

Fast-forward to more contextual, more agile and smarter qualitative research Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research …

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Market Research Today Tomorrow and the Day after Tomorrow

German Market Research trends

Market Research in Germany: A picture of the future of the German research industry based on a study among German corporate researchers. Discover what current market research trends you need to act upon today, start working on tomorrow and create vision around for the day after tomorrow.

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fr*AGILE: Is NextGen marketing more chemistry than science?

fr*AGILE: Is NextGen marketing more chemistry than science?

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find and where gender and age are blurring . To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect …

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Meet the Insight Competence Academy

Meet the Insight Academy

Struggling to become a consumer centric business? We’ve created a training program to help. Discover the InSites Consulting Insight Competence Academy in this short introduction movie. And talk to marketing@insites-consulting.com for more details on how we can support your business to become insight-led and consumer-centric.

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Millennials at Work

Millennials at Work

Millennials are increasingly entering the workplace. In four years they will make up over 50% of the global workforce. Raised in different times and in a different way, Millennials clearly differ from previous generations in both their attitude and approach towards work. It is critical to understand how to attract and retain Millennial talent and …

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AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

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