Having a great product or service is one thing; but making consumers buy, use and talk about it is another. In-market success depends on having consumers take the right actions in response to meaningful brand connections and having them drive others to do the same. We support go-to-market success of products and services by understanding and co-creating what price, packaging, communication, channel, name, claim or variety is optimally suited to the needs of consumers, with a specific focus on connecting  the dots between all these marketing mix elements. In doing so, we facilitate the alignment of all possible internal and external stakeholders around the consumer for maximal return.

KPIs to determine go-to-market success
KPIs to determine go-to-market success


Find out more about how we can help you optimise your go-to-market strategy.


fr*AGILE: Is NextGen marketing more chemistry than science?

fr*AGILE: Is NextGen marketing more chemistry than science?

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find and where gender and age are blurring . To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect …

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Meet the Insight Competence Academy

Meet the Insight Academy

Struggling to become a consumer centric business? We’ve created a training program to help. Discover the InSites Consulting Insight Competence Academy in this short introduction movie. And talk to marketing@insites-consulting.com for more details on how we can support your business to become insight-led and consumer-centric.

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Millennials at Work

Millennials at Work

Millennials are increasingly entering the workplace. In four years they will make up over 50% of the global workforce. Raised in different times and in a different way, Millennials clearly differ from previous generations in both their attitude and approach towards work. It is critical to understand how to attract and retain Millennial talent and …

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AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work bookzine (by …

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How to sharpen your brand

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. The old thinking assumes that individuals make choices as a rational agent, taking into account all available information, potential costs and benefits when making a …

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Brand Religion Smartees

Brand Religion

This is the full recording of our Brand Religion Smartees Webinar, presented by Katia Pallini on 28 February, 2017. This 1-hour online session sheds a new light on your companies’ marketing beliefs. Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have …

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Brand Religion

Brand Religion

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand. But in this abundance of models and theories, marketers …

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