Knowing that the majority of people worldwide would not care if 73% of brands disappeared tomorrow, the days are over when brands just needed to build functional brand awareness in order to grow. We embed contemporary brand thinking in helping our clients develop stronger brands, taking a more deliberate consumer-centric rather than a brand-centric perspective. We go beyond functional brand awareness, capturing consumers’ emotions towards brands by using implicit methods and understanding the extent to which brands tap into consumer insights. We help our clients touch the soul of consumers, knowing that consumers’ identification with brands is the strongest predictor of brand leverage. With today’s consumers being a highly powerful global marketing machine themselves, we embed consumer brand-related actions as critical KPIs to understand and grow brand health.

Touching the consumer’s mind, heart, soul and body
Touching the consumer’s mind, heart, soul and body



Find out more about how we can help you strengthen your brand power.

Millennials at Work

Millennials at Work

Millennials are increasingly entering the workplace. In four years they will make up over 50% of the global workforce. Raised in different times and in a different way, Millennials clearly differ from previous generations in both their attitude and approach towards work. It is critical to understand how to attract and retain Millennial talent and …

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AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work paper will …

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How to sharpen your brand paper

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. The old thinking assumes that individuals make choices as a rational agent, taking into account all available information, potential costs and benefits when making a …

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Brand Religion Smartees

Brand Religion

This is the full recording of our Brand Religion Smartees Webinar, presented by Katia Pallini on 28 February, 2017. This 1-hour online session sheds a new light on your companies’ marketing beliefs. Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have …

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Brand Religion

Brand Religion

The average lifespan of a company has dropped from 61 years in 1958 to a mere 15 years today. This reduction in lifespan can be attributed to the demanding environment brands and businesses are operating in. It is getting harder and harder for a brand to stand out. Brands are not only (more and more) limited …

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Best of Galvanize

This is the full recording of our Best of Galvanize Webinar, with some inspiring case studies and presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)

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Turning Insights into Impact

This is the full recording of our Turning Insights into Impact Smartees Webinar on how to turn insights into impactful actions for your company. This Webinar was hosted on Tuesday 18 October 2016 by Tom De Ruyck (Managing Partner of InSites Consulting) Turning Insights into Impact Smartees Workshop from InSites on Stage

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