Knowing that the majority of people worldwide would not care if 73% of brands disappeared tomorrow, the days are over when brands just needed to build functional brand awareness in order to grow. We embed contemporary brand thinking in helping our clients develop stronger brands, taking a more deliberate consumer-centric rather than a brand-centric perspective. We go beyond functional brand awareness, capturing consumers’ emotions towards brands by using implicit methods and understanding the extent to which brands tap into consumer insights. We help our clients touch the soul of consumers, knowing that consumers’ identification with brands is the strongest predictor of brand leverage. With today’s consumers being a highly powerful global marketing machine themselves, we embed consumer brand-related actions as critical KPIs to understand and grow brand health.

Touching the consumer’s mind, heart, soul and body
Touching the consumer’s mind, heart, soul and body



Find out more about how we can help you strengthen your brand power.

From hype to reality

From hype to reality

Artificial Intelligence in Market Research. To whatever conference we may go, industry magazine we may read, business podcast we may listen to: the message is the same everywhere. Artificial Intelligence (AI) is the next big thing. Artificial intelligence will disrupt every industry! But is this actually the case for the market research industry? Is AI …

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Have we lost our EDGE?

Have we lost our EDGE?

Back in the Mad Men days, marketers were creative superstars that lived on the edge to move people, brands and businesses. Since the nineteen sixties, we moved from a world characterized by linearity, craftmanship and scarcity to one being defined by acceleration, automation and abundance. While we shifted to this opposite, marketing (research) seems to …

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We have seen the future

We have seen the future…

Fast-forward to more contextual, more agile and smarter qualitative research Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research …

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Market Research Today Tomorrow and the Day after Tomorrow

German Market Research trends

Market Research in Germany: A picture of the future of the German research industry based on a study among German corporate researchers. Discover what current market research trends you need to act upon today, start working on tomorrow and create vision around for the day after tomorrow.

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fr*AGILE: Is NextGen marketing more chemistry than science?

fr*AGILE: Is NextGen marketing more chemistry than science?

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find and where gender and age are blurring . To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect …

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Meet the Insight Competence Academy

Meet the Insight Academy

Struggling to become a consumer centric business? We’ve created a training program to help. Discover the InSites Consulting Insight Competence Academy in this short introduction movie. And talk to marketing@insites-consulting.com for more details on how we can support your business to become insight-led and consumer-centric.

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Millennials at Work

Millennials at Work

Millennials are increasingly entering the workplace. In four years they will make up over 50% of the global workforce. Raised in different times and in a different way, Millennials clearly differ from previous generations in both their attitude and approach towards work. It is critical to understand how to attract and retain Millennial talent and …

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AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work bookzine (by …

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How to sharpen your brand

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. Evidence from neuropsychology teaches us that people make decisions based on two different processes or even referred to as systems. Type 1 processes are intuitive, fast, …

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