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103 results

[Post] Joeri Van den Bergh awarded Master Marketer 2012

Last Tuesday, STIMA (the Belgian Marketing association) awarded 3 topmarketers with the prestigious title of Master Marketer 2012. This year’s…

[Post] Mattias Behrer & Joeri Van den Bergh on writing the best marketing book of 2011

 How Cool Brands Stay Hot, the bestselling book about branding to Generation Y by Mattias Behrer and Joeri Van den…

[Post] Joeri Van den Bergh @ MRS Youth Research Conference

Joeri Van den Bergh, Director of InSites Consulting ON SNEAKERS, which is the research agency’s children and youth department, attended…

[Post] Don't miss Joeri's presentation on youngsters and (n)etnography

Joeri Van den Bergh is speaker on the BAQMAR conference (December 17th, Ghent). He will be presenting “Me, myself and…

[Case] How a brand tracker continuously informs Duvel’s gut feeling

Duvel integrated InSites Consulting’s ‘Brand Religions’ philosophy in its brand tracking approach to determine key drivers for future growth and to continuously inform its marketers gut feeling

[Post] Sustainability Trends 2021: Nurturing Nature

COVID-19 made people revalue nature and clean air. Discover how this newly experienced immediacy with nature brings the opportunity for brands to help consumers bring nature into their homes and restore natural spaces.

[Post] Belgian consumers place more importance on sustainability today than pre-COVID-19

Almost 9 out of 10 Belgians feel that ‘sustainability’ is important today, compared to 8 in 10 just twelve months…

[Post] InSites Consulting launches global Culture + Trends solution

To help brands navigate these extraordinary times, we’re excited to announce the global roll-out of our Culture + Trends solution….

[Post] How brands are shaping consumers’ DIY routines

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…

[Post] How brands inject ‘soulidarity’ in a post-lockdown society

From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…

[Post] Prioritizing well-being in a post-lockdown world

The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…

[Post] The Day After: which COVID-19 habits will stick?

Research has shown that adopting a new habit takes an average of 66 days. With the current forced lockdown disrupting…

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