The ‘blend’ of consumers taking part in research is critical to success. We tap into three different communities, each bringing a diverse, yet relevant perspective to the table.
A versatile research toolbox
Our research toolbox offers a multitude of activities, solutions and programs, allowing brands to become truly immersed in the consumer reality. Hear, feel and see what consumers want and need.
Beyond generating insights
Driving new and powerful insights from consumers is silver; but doing something meaningful with them is gold! With our Insight Activation Studio, we activate insights and increase the ROI of research.
Online Insight Communities
Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices.