A 12-hour investment to increase your business impact

Posted on November 12, 2014 by Anke Moerdyck

Join the Vlerick Business Academy in Amsterdam on Friday November 28 for a one-day training program that will feed your mind, grow your network and fuel your career. Together with NRC and InSites Consulting, the Vlerick Business School offers an exciting agenda featuring amongst others Marion Debruyne on Customer Driven Innovation, Joeri Van den Bergh on Consumer trends, Katia Tieleman on Negotiation Intelligence and many more.

In short, a not-to-miss opportunity for professionals who aim to stay ahead of the game! Sign up today using ‘insites’ as a reference in the comments field and and get your ticket at €395 instead of €495

Like it? Tell it. Tweet it! And don’t forget to sign up 😉

IIeX Europe 2019: The 6 features of the future market researcher

IIex, the international insight innovation community, set up camp in Amsterdam in February this year to host its annual European event. A rich diversity of agencies, clients, tech start-ups and research insight professionals from literally all 4 corners of the world showcased their take on where the future of market research is headed. Taking in …

Enjoying summer already? Whether it is filled with vacation, stay-cation or no-cation, we’re here to TAKE YOU AWAY to boost your business… TAKE A WAY?! Yes, we’ve created an inspiration box guiding you towards destination inspiration. We’ve gathered 5 (take-a)ways, 5 destinations, 5 stories for you to hop on whenever you want, wherever you want. …

The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an ever-inclining rate. It is clear that the new reality, characterized by a shift from linearity, craftmanship and scarcity to one defined by acceleration (e.g. of decision-making), automation (e.g. of services) and abundance (e.g. of data) …

On Thursday April 19, Medialaan hosted the second edition of FUEL, an event with the ambitious promise to put you years ahead. We are fans of the first hour since we attended the opening edition last year, making us hungry for this year’s edition. Giving the stage to twelve inspirational speakers, FUEL actually dares to …

The shifting marketing (research) reality: from scarcity to abundance

We live in an age where information is more accessible than ever before. In the past, information was a scarce resource and its accessibility was (p)reserved for those who knew the right people or were willing to pay for it. The ones that stood out were those that had access to the right data, information …

The shifting marketing (research) reality: from craftmanship to automation

During the industrial revolution, man created the machine to speed up product manufacturing. Since then, both the functional and intellectual capability of machines have grown to the extent that their presence has stretched far beyond the industrial sector, including the field of marketing (research). During the Mad Men days, ca. ’60s, marketers were seen as …

What is trending in advertisement, retail, technology, media and sports and what can brands learn from this? This question gathered more than 1,300 brand managers, communication specialists and marketing professionals at the UBA Trends Day, a yearly event with speakers from all over the world talking about the next big thing. This year, the pink …

We continuously read stories which showcase that times change and things are not as they used to be. Many brands are struggling to keep up with the fast pace. Applebee’s, for example, recently announced they will be closing more than 130 of their restaurants after failed rebranding efforts, following other chains like TGI Friday’s, Chili’s …

As published in MarketingTribune on January 16, 2018. The world is turning. Faster and faster. As regularly as clockwork, futurists, management gurus and consultants everywhere are announcing radical changes, often assuming the role of modern prophets of doom. The end of marketing is nigh, brands will barely be of importance, the classic media are dead, …

As published in MarketingTribune on October 16, 2017. About a decade ago, Steve Jobs introduced his pioneering innovation, the recent iPhone X launch being the provisional climax. In these 10 years, no fewer than 1.2 billion iPhones have been sold and Apple has become the most valuable brand in the world (Forbes World’s Best Brands …

A 12-hour investment to increase your business impact

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IIeX Europe 2019: The 6 features of the future market researcher

Destination inspiration? TAKE A WAY!

The era of averages is over

Time to fuel up: key take-aways from Medialaan’s Fuel event

The shifting marketing (research) reality: from scarcity to abundance

The shifting marketing (research) reality: from craftmanship to automation

Brand lessons from the UBA Trends Day

The shifting marketing (research) reality: from linearity to acceleration

Alice in Marketingland

The iPhone effect