Innovation is our lifeblood. Listed as one of the top 5 most innovative marketing research agencies in the world according GRIT, we bring our clients to the future first. No less than 10 years ago already, we decided to invest in a dedicated Forward Lab, keeping us ahead of the innovation curve by collaborating with diverse stakeholders (clients, academia, moderators, suppliers). Our Forward Lab focuses on driving informational impact (doing more and better), transformational impact (doing things we were not capable of before), and automational impact (doing things more efficiently). We share and spread new research thoughts and innovations by taking the stage at various global conferences such as ESOMAR, AMA, ARF, WOMMA, MRS and many others. We are strong believers of open innovation, so do not hesitate to challenge us with new ideas!


ForwaR&D Lab partners