Sydney office
241 Castlereagh Street, Level 5
Sydney, NSW 2000
ACN 078348320


Contact person
Erica Van Lieven
Managing Partner and Managing Director Australia

+61 2 8354 4800






InSites Consulting and Direction First join forces

In November 2017, global consumer collaboration & insight agency InSites Consulting and Sydney-based agency Direction First announced an agreement to join forces. With the acquisition of Direction First, InSites Consulting adds a fast-growing player in the Australian market having generated an impressive 17% CAGR over the last 4 years. The start of the collaboration dates back to 2011.

“Working together with Direction First over the last 6 years, we have laid the foundations for a successful acquisition today. Direction First has shown an impressive year-on-year growth with our key service of facilitating structural consumer collaboration being one of the key drivers of its growth. We are very excited to continue strengthening our position in the Australian market with this fantastic team.”
Kristof De Wulf, CEO at InSites Consulting.

“It has been great to work together with the global thought leaders in the field of consumer collaboration and research innovation these past years. The timing of now officially becoming part of the InSites Consulting family could not be more perfect for the Direction First team. With increased traction on the Australian market, we are poised to optimally benefit from the bigger engine InSites Consulting provides our team with. I am really looking forward to join the group of managing partners at InSites Consulting and help achieve the strategic objectives of a truly global company.”
Erica Van Lieven, Managing Director at Direction First

InSites Consulting and Direction First joined forces