People | InSites Consulting

IIeX Europe 2019: The 6 features of the future market researcher

IIex, the international insight innovation community, set up camp in Amsterdam in February this year to host its annual European event. A rich diversity of agencies, clients, tech start-ups and research insight professionals from literally all 4 corners of the world showcased their take on where the future of market research is headed. Taking in …

InSites Consulting launches research automation tool Fluent

With research automation on the rise, we’re excited to announce the release of our proprietary research automation software, Fluent, an end-to-end research automation tool for all consumer validation needs. The market research industry is at the tipping point of the automation wave. According to the latest GRIT report, automation is especially popular when it comes …

There is a sonic branding revolution going on and you are not ready for it

Ever since the Amazon Echo’s exponential rise to popularity in 2016, smart speakers have been the coolest new applications, on par with VR and AR goggles. In the meantime, Google has developed the affordable Google Home and it seems that the smart-speaker market has become a play- and battlefield for all the tech giants. Apple, …

Bots take over the heavy lifting

How bots can be used for qualitative moderation. Some say the artificial intelligence (AI) revolution will change the world for the better. Others say it will be our destruction; we’ll be taken over and killed off by super intelligent machines. Others say it’s all a load of hype and nothing much will come of it. …

Take-aways from our ESOMAR Research Shark Tank

Last September at ESOMAR (the global market research association) Congress 2018 in Berlin, we (myself and Annelies Verhaeghe, Head of Research Innovation at InSites Consulting) organized a research shark tank. You may be familiar with the concept as it aired on TV across the globe (sometimes under the name ‘Dragon’s Den’), where people pitch their …

InSites Consulting bolsters African footprint

Only one month ago we announced we’re accelerating our global growth ambitions with onboarding Mentha Capital, a private equity firm. Today we can already proudly announce the first fruits of this collaboration… Meet Columinate, South Africa’s first and leading modern insights agency and the latest addition to the InSites Consulting family. South Africa is the …

German market hungry for innovative marketing research solutions

Our Düsseldorf team is celebrating a very successful first year in the German market. Under the leadership of Anita Peerdeman, Managing Director Germany, the team has grown its client book to include some of the country’s (and the world’s) most aspirational and admired brands: engineering and electronics powerhouse Bosch, chemical and consumer goods company Henkel, …

It’s not about price, it’s about purpose

We live in a time where there is no shortage of choice or access. Can’t find product X at your local retailer? Not to worry, Amazon can have it on your doorstep tomorrow morning (if you don’t mind paying the …

Mentha Capital supports InSites Consulting in global growth ambitions

We’re proud to announce that we’ll be teaming up with Mentha Capital to further support and accelerate our global growth ambitions. All current 13 managing partners remain fully committed to further grow the business organically and support a focused buy-and-build strategy. InSites Consulting pioneered digital market research in 1997 as a spin-off of Vlerick Business …

Connecting with the craft-seeking, switching Millennial generation: an interview with Carlsberg

We recently launched frAGILE, a bookzine on NextGen marketing based on 26 interviews with senior Marketing Executives. As part of our interview series, we connected with Morten Boye, Vice President Marketing Carlsberg Group Denmark, to hear his take on how …

Maria Trikalioti Market Research Intern