Improperly leveraged great insights form one of the pain points in our industry. Consumer insights are often locked up in PowerPoint cages or dusty old knowledge-management systems. And at a higher level, they fail to drive meaningful business actions that actually lead to superior innovations, brand actions and communication.
So, how do we make sure all the blood, sweat and dollars that went into finding and writing a great insight are not wasted? In this final episode on our Consumer Centricity Academy, we introduce the fourth and final module – Activate.
Did you know that in any given research presentation, it is recommended to spend only 1/3rd of your time effectively presenting data? Experiencing the data first-hand and discussing implications are equally important.
And did you also know that your brain only thinks something is a habit once you have done it 21 times in a row? Working with insights is no exception!
In the end, increasing insight impact is about a measured approach of presentation and deployment skills, creating habits around insight sharing, and utilizing smart tech to help insights flow better in your organization.
Our final module is all about bringing consumer insights to life, and is built around three distinct phases:
Tom De Ruyck, our Consumer Centricity Academy professor, explains more about what our Module 4 has in store for you.
This blogpost is part of a miniseries on the 4 modules of our Consumer Centricity Academy.
Check out Parts 1 – Inspire, 2 – Observe and 3 – Insights.
Ready to start your learning journey?
Visit our Consumer Centricity Academy!
Written by Tom De Ruyck
To become genuinely customer-centric, organizations must realize the need to understand their customers as humans and help them achieve what they aspire. Read on to discover what this means for brands.
This bookzine summarizes the content of three pieces that deepdive into specific aspects of online insight communities.
Written by Kurt Thompson / Scott Lee
Amid the global pandemic, HSBC Indonesia wanted to better understand how they could stay relevant and achieve growth. We helped the bank achieve its objectives through an online community and Consumer Connects.