Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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InSites Consulting expands European footprint with the acquisition of Happy Thinking People

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

Written by Anke Moerdyck

Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).

Insight Activation - People on power box

The 4 C’s of Insight Activation

Written by Lisa McFarland / Tom De Ruyck

Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.

Insight Activation - Rocket shooting up

Insight Activation – what it is and what it isn’t

Written by Lisa McFarland / Tom De Ruyck

Consumer research leads to interesting results and powerful insights. But how do you encourage stakeholders to act upon them? Discover what insight activation is all about.

Hands make heart

How human-to-human connections drive consumer centricity

Written by Tom De Ruyck

To become genuinely customer-centric, organizations must realize the need to understand their customers as humans and help them achieve what they aspire. Read on to discover what this means for brands.

Lady looking frightened

Surfing the waves of the permacrisis through insight communities

The word of the year is ‘permacrisis’, or the feeling of living in a permanent state of crisis. Discover how brands can keep a finger on the pulse of changing consumer needs and expectations through online insight communities.

Millennial making purchase on smartphone

To Amazon, or not to Amazon?

Written by Lucy Hampson

Discover why understanding consumer needs is vital to create truly customer-centric experiences.

Fist pump over round picture

How innovative disrupters support healthcare services

Written by Frances White

Healthcare is a fundamental necessity in all societies, and we all engage with it at some point in life. Read on to discover how innvative disrupters find their way into the healthcare landscape.

Digital Design Re-Thinking for HSBC Indonesia

Written by Kurt Thompson / Scott Lee

Amid the global pandemic, HSBC Indonesia wanted to better understand how they could stay relevant and achieve growth. We helped the bank achieve its objectives through an online community and Consumer Connects.

$-sign tree THUMB

How to be sustainable in an unaffordable world

Written by Josh Barazetti-Scott / Lewis Barker

Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer.

Hand holding heart

Capitec wins Best Digital Bank – SITEisfaction® 2022

Written by Anneri Venter / Sasha Jugdav / Bronwyn Penny / Luzelle van Niekerk

Customer data from this year’s SITEisfaction® results indicate that Capitec has claimed the top spot as South Africa’s Best Digital Bank. Read on to discover more results!

Gen Z Metaverse 2 women with caps

Gen Z x Metaverse [ZA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z Mental well-being 3 women

Gen Z x Mental well-being [ZA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In South Africa, 45% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Gen Z Sustainable future 2 woman 1 guy

Gen Z x Sustainable future [ZA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

51% of Gen Z in South Africa is uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!

Gen Z Brands 1 guy 2 girls

Gen Z x Brands [ZA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z, the activist generation. Discover here how this affects what Gen Z in South Africa expects from brands.

Gen Z Finance Woman Piggy bank

Gen Z x Finance [ZA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in South Africa, and they expect accessible advice. Find out what this means for brands.

Lady camera your brand ready for GenZ

Is your brand ready for Gen Z?

Written by Joeri Van den Bergh

Gen Z’s disposable income is expected to outperform that of any generation, so your business will have depend on them. Is your brand ready?

Young man flicking fingers ZA Gen Z consumers

Gen Z in South Africa – 80% would pay more for brands with a positive impact

Written by Joeri Van den Bergh

What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.

Man with shopping bags and coffee

Five principles for excellent customer experience

Written by Tom De Ruyck

Customer experience (CX) is the next battleground for brands to differentiate themselves. Discover five key principles to excel in CX here.

Data quality

Let’s meet our Network Quality team

Written by Sasha Basson / Alicia Nortje-da Conceicao

Participant and data quality is one of the key drivers of InSites Consulting’s success as a research insights business. Learn more here!

Gen Z x Sustainable future [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

53% of Gen Z in Australia are uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!

Gen Z x Brands [AU infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

Gen Z, the activist generation. Discover here how this affects what Gen Z in Australia expects from brands.

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