Welcome to the InSites Consulting newsfeed featuring the latest research, marketing and consumer collaboration updates. Sign up to our Smart Reads newsletter to receive your monthly dose of marketing (research) inspiration straight to your inbox. And in the meantime, enjoy the read(s).

Onboarding creative crowdsourcing leader eÿeka

We’re excited to share we’re gearing up a new partner in the InSites Consulting family…! Meet eÿeka (pronounced “Eye – Kah”), the Paris-based creative crowdsourcing leader with a network of +400,000 creatives across 164 countries. eÿeka offers brands a creative playground on a global scale, from fueling innovation to improving brand communication and driving better …

Read more

IIeX Europe 2019: The 6 features of the future market researcher

IIex, the international insight innovation community, set up camp in Amsterdam in February this year to host its annual European event. A rich diversity of agencies, clients, tech start-ups and research insight professionals from literally all 4 corners of the world showcased their take on where the future of market research is headed. Taking in …

Read more

InSites Consulting launches research automation tool Fluent

Research automation tool Fluent

With research automation on the rise, we’re excited to announce the release of our proprietary research automation software, Fluent, an end-to-end research automation tool for all consumer validation needs. The market research industry is at the tipping point of the automation wave. According to the latest GRIT report, automation is especially popular when it comes …

Read more

There is a sonic branding revolution going on and you are not ready for it

ENTERS THE SONIC BRANDING REVOLUTION & CHANCES ARE YOU ARE NOT READY FOR IT

Ever since the Amazon Echo’s exponential rise to popularity in 2016, smart speakers have been the coolest new applications, on par with VR and AR goggles. In the meantime, Google has developed the affordable Google Home and it seems that the smart-speaker market has become a play- and battlefield for all the tech giants. Apple, …

Read more

Bots take over the heavy lifting

Bots take over the heaving lifting

How bots can be used for qualitative moderation. Some say the artificial intelligence (AI) revolution will change the world for the better. Others say it will be our destruction; we’ll be taken over and killed off by super intelligent machines. Others say it’s all a load of hype and nothing much will come of it. …

Read more

Take-aways from our ESOMAR Research Shark Tank

ESOMAR Research Shark Tank

Last September at ESOMAR (the global market research association) Congress 2018 in Berlin, we (myself and Annelies Verhaeghe, Head of Research Innovation at InSites Consulting) organized a research shark tank. You may be familiar with the concept as it aired on TV across the globe (sometimes under the name ‘Dragon’s Den’), where people pitch their …

Read more

InSites Consulting bolsters African footprint

InSites Consulting bolsters African footprint

Only one month ago we announced we’re accelerating our global growth ambitions with onboarding Mentha Capital, a private equity firm. Today we can already proudly announce the first fruits of this collaboration… Meet Columinate, South Africa’s first and leading modern insights agency and the latest addition to the InSites Consulting family. South Africa is the …

Read more

German market hungry for innovative marketing research solutions

German market hungry for innovative marketing research solutions

Our Düsseldorf team is celebrating a very successful first year in the German market. Under the leadership of Anita Peerdeman, Managing Director Germany, the team has grown its client book to include some of the country’s (and the world’s) most aspirational and admired brands: engineering and electronics powerhouse Bosch, chemical and consumer goods company Henkel, …

Read more

It’s not about price, it’s about purpose

We live in a time where there is no shortage of choice or access. Can’t find product X at your local retailer? Not to worry, Amazon can have it on your doorstep tomorrow morning (if you don’t mind paying the …

Read more