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Ingredients of customer centricity: Extreme Customer Obsession

We are in the midst of a Copernican Revolution; businesses that revolve around their customers are outperforming and outlasting those brands that believe their customers ought to revolve around them. The Copernican Revolution of the 21st century is that of Customer Centricity. To become a more customer-centric organization, there are three core ingredients to consider: …

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Customer centricity: the new Copernican revolution

Some 450 years ago, Nicolaus Copernicus concluded that the Sun (not the Earth) is at the center of our solar system, and that the Earth revolves around the Sun, not the other way around. The proclamation caused quite a stir back in the day, but that’s what paradigm-shifts tend to do. Today, we are faced …

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Unfolding the innovation DNA: PILOT

In our Innovation series, we endeavored to unpack the DNA characteristics of Innovation. We started with Friction, explored the role of Passion, and now comes the third and final characteristic – embracing a perpetual beta approach. In other words, adopting a Pilot mentality. Dieter Deceuninck, Global Director Strategy & Insights for Waters and Aquadrinks at …

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Unfolding the innovation DNA: PASSION

In our previous blogpost, we discussed the first tier of the innovation model, Friction – the unmet need that inspires innovators to explore and shape the solution space. The driving force behind these individuals is Passion! Successful innovators are characterized by this drive and endurance to take an insight forward and turn it into an …

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Unfolding the innovation DNA: FRICTION

Are you familiar with the English proverb ‘Necessity is the mother of invention’? In simple terms, it means that we humans become exceedingly innovative when our need for something becomes essential. If there’s nothing readily available to address a particular need, we ‘invent’ it. Many innovations, especially disruptive innovations, start with a friction, a frustration, …

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Innovation’s David vs Goliath

Disruptive newcomers are threatening incumbents Innovation. Disruption. Some may think these terms are interchangeable. For instance, if you were to think of a disruptor, odds are you’ll probably think of an organization like Tesla. While this is a hugely successful business, Tesla hasn’t really disrupted the automotive industry. The business model is essentially the same …

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Onboarding creative crowdsourcing leader eÿeka

We’re excited to share we’re gearing up a new partner in the InSites Consulting family…! Meet eÿeka (pronounced “Eye – Kah”), the Paris-based creative crowdsourcing leader with a network of +400,000 creatives across 164 countries. eÿeka offers brands a creative playground on a global scale, from fueling innovation to improving brand communication and driving better …

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IIeX Europe 2019: The 6 features of the future market researcher

IIex, the international insight innovation community, set up camp in Amsterdam in February this year to host its annual European event. A rich diversity of agencies, clients, tech start-ups and research insight professionals from literally all 4 corners of the world showcased their take on where the future of market research is headed. Taking in …

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InSites Consulting launches research automation tool Fluent

Research automation tool Fluent

With research automation on the rise, we’re excited to announce the release of our proprietary research automation software, Fluent, an end-to-end research automation tool for all consumer validation needs. The market research industry is at the tipping point of the automation wave. According to the latest GRIT report, automation is especially popular when it comes …

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