Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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Gen Z x Sustainable future [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Female doctor empathy

Breaking down the barriers between tech and healthcare

Written by Laura Hunt

Artificial Intelligence (AI) is a buzz word that is rapidly becoming part of everyday dialogue; but what does it mean for putting people first, enhancing the impact of human insights and shaping daily life?

Gen Z & Metaverse [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.

Gen Z x Mental well-being [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In the US, 55% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Extending life

Sustainability Trends 2022: Extending Life

Written by Joeri Van den Bergh

Discover how brands are successfully acting upon the Extending Life trend from our 2022 Consumer Trend report, helping consumers extend the life of the products they buy rather than replacing them.

How pricing research can aid you in this inflation crisis

How pricing research can aid you in this inflation crisis

Written by Andy Buckley / Katia Pallini

From Australia to Italy, from Norway to South Africa, from Japan to the US, the cost of living is reaching new highs and is likely to continue doing so in the months to come. With that, marketers and businesses have a cumbersome task on their hands: re-evaluating their pricing models.

Child with cardboard rocket

What trends mean for innovation

Written by Katia Pallini

Trends are great fuel for innovation, yet acting upon a trend just because it is a trend simply won’t do the trick. Here are three things to consider when using trends in innovation.

2022 Trends in Finance

2022 Trends in Finance

Written by Scott Lee

The multitude of lockdown measures forced banks and financial institutions to rethink and reshape their service offering. Entering 2022, we see people reclaiming their lives and re-evaluating how they spend their time, energy and money. This blogpost will highlight three trends which will shape finance in the year to come.

2022 Trends in Consumer Goods

2022 Trends in Consumer Goods

Written by Daniel Teixeira / Daphne Leung

The market of consumer goods faced some considerable changes during the pandemic. With vaccination rates increasing, people are reclaiming their lives, also when it comes to shopping. In this second blogpost in a series of five, we zoom in on the key trends for consumer goods in 2022.

2022 Trends in Media & Entertainment

2022 Trends in Media & Entertainment

Written by Marcello Garritano / Kate Rhodes

As people increasingly ‘rebound and rebalance’ and reclaim their lives, the Media & Entertainment sector is also expected to bounce back. This blogpost zooms in on three key trends this sector in 2022.

2022 Trends in Travel & Tourism

2022 Trends in Travel & Tourism

Written by Jazz Ocfemia / Kate Rhodes

The past two years made people stay put, work from home, and shelve any travel plans. Entering 2022, we see people ‘rebound and rebalance’. In this last blogpost in a series of five, we’ll dive into three trends in travel and tourism to keep an eye out for.

2022 Trends in Health & Well-being

2022 Trends in Health & Well-being

Written by Laura Hunt / Victoria Mottershead

We are all living in a world where health and well-being agendas became a priority against the backdrop of a global pandemic. The million-dollar question for brands is, of course, how to respond to this changing landscape. Let’s dive into three trends that are shaping health and well-being!

Defining the consumer of 2022 in South Africa

Defining the consumer of 2022 in South Africa

Written by Henk Pretorius

2021 was the year of collective readjustment. Accepting the ongoing uncertainty of the COVID-19 world, people tried to reclaim their lives, looking for a balance between the long term and short term to achieve happiness. In 2022, we will all strive to rebound and rebalance. Let’s see what this means for South-Africa.

Philips_Harald Tepper

Contributing to a sustainable planet with healthy people, an interview with Philips

Written by Joeri Van den Bergh / Sarah Van Oerle

Philips is one of the first health technology companies in the world that has become fully carbon-neutral in its operations. Time to connect with the brand to hear their take on doing business responsibly and sustainably.

Insights_golden egg

Three characteristics of a good insight

Written by Kristof De Wulf

Any good marketing strategy starts from a strong consumer insight. But when do you actually have a strong insight?

An interview with HP

Technology that makes business and society thrive – an interview with HP

Written by Joeri Van den Bergh / Sarah Van Oerle

By creating technology in the service of humanity, HP believes they can create the conditions for business and society to thrive hand in hand. But how does HP creates true environmental and social impact? An interview with Ellen Jackowski, Chief Impact Officer and Head of Sustainable Impact, and Matt Cowling, Head of Global Marketing Consumer PCs at HP.

Sustainability in consumer health, an interview with Perrigo

Sustainability in consumer health – an interview with Perrigo

Written by Joeri Van den Bergh / Sarah Van Oerle

The COVID-19 pandemic increased our collective focus on mental health and well-being. Yet, the topic is not new for consumer healthcare company Perrigo and is an integral part of its focus to do good for people, planet, and society. An interview with Fleur D’Haenens, Global Category Lead Skincare, and Tom van Avondt, Director Consumer and Market Intelligence at Perrigo.

Three ways to take trends forward

Written by Katia Pallini

The start of a new calendar year is characterized by the release of trend reports. But having browsed through some of those reports, you may wonder what you should do next? Many readers struggle with their actionability. To inspire you, we share three ways to take consumer trends forward.

The roaring Year of the Tiger: embark on your consumer collaboration adventure

Written by Daphne Leung

According to the Chinese zodiac, 2022 is the roaring ‘Year of the Tiger’. This year will be about adventure and making big changes. So, let’s see where 2022 will be heading.

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