Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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Gen Z EU Sustainable Future

Gen Z x Sustainable future [EUR infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

51% of Gen Z in Europe feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z EU Brands

Gen Z x Brands [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z EU Metaverse

Gen Z & Metaverse [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

82% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z EU Finance

Gen Z x Finance [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Europe, and they expect accessible advice. Find out what this means for brands here.

Gen Z x mental well-being [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Europe, 50% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Conscious Consumption South-Africa

8 out of 10 South African consumers want brands to drive change for sustainability

Written by Joeri Van den Bergh

Today, 92% of the citizens in South Africa say that the topic of sustainability is important to them, yet only 58% claim to be living sustainably. These figures come from proprietary research by InSites Consulting in March 2022, aimed at assessing the consumer sentiment and behaviour towards sustainability in South Africa.

Three tips for successful creative crowdsourcing

Written by Angie Deceuninck

Discover how to unlock creativity within an organization through Creative Crowdsourcing.

Gen Z x Sustainable future [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Female doctor empathy

Breaking down the barriers between tech and healthcare

Written by Laura Hunt

Artificial Intelligence (AI) is a buzz word that is rapidly becoming part of everyday dialogue; but what does it mean for putting people first, enhancing the impact of human insights and shaping daily life?

Gen Z & Metaverse [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.

Gen Z x mental well-being [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In the US, 55% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Extending life

Sustainability Trends 2022: Extending Life

Written by Joeri Van den Bergh

Discover how brands are successfully acting upon the Extending Life trend from our 2022 Consumer Trend report, helping consumers extend the life of the products they buy rather than replacing them.

How pricing research can aid you in this inflation crisis

How pricing research can aid you in this inflation crisis

Written by Andy Buckley / Katia Pallini

From Australia to Italy, from Norway to South Africa, from Japan to the US, the cost of living is reaching new highs and is likely to continue doing so in the months to come. With that, marketers and businesses have a cumbersome task on their hands: re-evaluating their pricing models.

Child with cardboard rocket

What trends mean for innovation

Written by Katia Pallini

Trends are great fuel for innovation, yet acting upon a trend just because it is a trend simply won’t do the trick. Here are three things to consider when using trends in innovation.

2022 Trends in Finance

2022 Trends in Finance

Written by Scott Lee

The multitude of lockdown measures forced banks and financial institutions to rethink and reshape their service offering. Entering 2022, we see people reclaiming their lives and re-evaluating how they spend their time, energy and money. This blogpost will highlight three trends which will shape finance in the year to come.

2022 Trends in Consumer Goods

2022 Trends in Consumer Goods

Written by Daniel Teixeira / Daphne Leung

The market of consumer goods faced some considerable changes during the pandemic. With vaccination rates increasing, people are reclaiming their lives, also when it comes to shopping. In this second blogpost in a series of five, we zoom in on the key trends for consumer goods in 2022.

2022 Trends in Media & Entertainment

2022 Trends in Media & Entertainment

Written by Marcello Garritano / Kate Rhodes

As people increasingly ‘rebound and rebalance’ and reclaim their lives, the Media & Entertainment sector is also expected to bounce back. This blogpost zooms in on three key trends this sector in 2022.

2022 Trends in Travel & Tourism

2022 Trends in Travel & Tourism

Written by Jazz Ocfemia / Kate Rhodes

The past two years made people stay put, work from home, and shelve any travel plans. Entering 2022, we see people ‘rebound and rebalance’. In this last blogpost in a series of five, we’ll dive into three trends in travel and tourism to keep an eye out for.

2022 Trends in Health & Well-being

2022 Trends in Health & Well-being

Written by Laura Hunt / Victoria Mottershead

We are all living in a world where health and well-being agendas became a priority against the backdrop of a global pandemic. The million-dollar question for brands is, of course, how to respond to this changing landscape. Let’s dive into three trends that are shaping health and well-being!

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