From smart segmentation to brand activation
Written by
Last month, on June 17th, I was given the opportunity to represent InSites Consulting at my first STIMA congress. Located in…
Blog
Go to blog archiveBrowse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
I'm interested in
Moderator Square: Online collaboration platform for our Global Community Moderator Network
Written by Liesbeth Dambre
In October 2012 we officially launched our Global Community Moderator Network, a network of freelance local moderators in over 30…
Top 5 questions people ask about research communities
Written by
According to the GreenBook GRIT Report 2020, online communities are the third most used method for qualitative data collection. Clearly, the method is maturing. And so are the types of questions our clients and competitors are asking.
Four characteristics of a good insight
Written by Kristof De Wulf
As published on February 15, 2013 at Marketing Tribune. Any good marketing strategy starts from a strong consumer insight. Take…
To become the best, you should learn from the best
Written by Anke Moerdyck
On February 28, Febelmar (Belgian research association) joins forces with ESOMAR (global research association) to host a joint congress in…
How to build research communities in China
Written by Anneleen Boullart
In the past months we already elaborated on how to conduct successful communities in Brazil, Russia and India. Today we…
How to build research communities in India
Written by Anneleen Boullart
In our quest to conduct successful communities in the BRIC countries, the next country of interest is India. After Brazil…
Contextual surveys: Keeping surveys alive, bringing respondents to life
Written by
Last month I had the honor to take the ‘stage’ at the NewMR Webinar “Advances in quant research”. In my presentation…
How to build research communities in Russia
Written by Anneleen Boullart
In a previous blog we talked about some general learnings when conducting communities in the BRIC countries. Last month we…
How to build research communities in Brazil
Written by Anneleen Boullart
In a previous blog we already talked about some general guidelines to consider when conducting Online Research Communities (MROCs) in…
How to make the difference at each touchpoint?
Written by Matthias Dusselier
On Monday June 18th I attended the 11th Vlerick Brand Community in Ghent, organized by the Vlerick Management School. Topic…
“The CEO series” with Kristof De Wulf
Written by
Leonard Murphy (@lennyism) recently interviewed our CEO Kristof De Wulf for the ‘CEO series’ on the GreenBook blog. The GreenBook…
How we helped Heineken design the club of the future
Written by Anke Moerdyck
Join Tom De Ruyck, Head of Research Communities at InSites Consulting on Wednesday June 20 in our London office for…
How conscious are you of your unconscious?
Written by
Authors: Martijn Huisman, Renee van Dalen, Karen Hoogendam and Thom Rommens. Did you know that most of our daily life…
It is not enough to stare up the steps – we must step up the stairs
Written by Magali Geens
“It is not enough to stare up the steps – we must step up the stairs.” (Dr. Vance Havner) was…
The Brand Engagement Index – and the winners are…
Written by
Engage BBDO and PUB recently launched the first issue of the Brand Engagement Index. InSites Consulting was asked to validate…
10 Commandments of Contemporary Market Research
Written by Anke Moerdyck
The world is in constant evolution… consumer behavior is evolving rapidly… but are our methods, techniques, research designs and skills…