Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

I'm interested in

  • Industry

  • Solution

  • Expertise

The future of market research | Learnings from the IIeX conference

The 3 futures of market research

Written by Kaat Van Damme

2 days, 81 presentations, 135 speakers and over 700 market research professionals. Those were the ingredients for yet another successful…

How we keep on aiming for the sky with our SkyPriority research app

How we keep on aiming for the sky with our SkyPriority research app

Written by Farrell Styers

The digital age is moving at an ever-increasing pace. This manifests itself not only in the speed of new technological…

Bring back the edge in a world of turmoil

Bring back the edge in a world in turmoil

Written by Niels Schillewaert

As published in Research World Magazine, the February 2018 issue. The world is in turmoil: politically, economically, socially, technically. While change and…

How being insight-led influences your workplace’s pride

How being insight-led could influence your workplace’s pride

There’s lots of talk in the industry about the need for organizations to become more customer centric to avoid potentially…

Customer centric or insight led – which one comes first?

“My company gets it that we need to become more consumer centric, yet it seems difficult to take concrete steps…

transforming consumer experience

3 steps towards a truly consumer-centered organization

Written by Christophe Vergult

Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering…

Be a part of the future of market research

Be a part of the future of market research (in just 15min)

Written by Anke Moerdyck

Every spring, Greenbook launches the Greenbook Research Industry Trends (GRIT) survey. A yearly initiative to help insights professionals better understand…

How InSites Consulting cares about Millennials

How InSites Consulting cares about Millennials

Written by Kim Verheyden

As announced earlier this month we have been certified as a Great Place to Work® with no less than 93%…

INCREASING THE RETURN ON INSIGHTS

Increasing the return on insights

Written by Niels Schillewaert

As published on Greenbook on July 11, 2016. At the latest IIeX NA conference in Atlanta, InSites Consulting held a…

From moments to life: how to transform your consumer experience

From moments to life: how to transform your consumer experience

Earlier this month we kicked off our brand new Smartees tour on transforming consumer experience. On the agenda are three…

Making a habit of working with consumer insights

Making a habit of working with consumer insights

If you want your company to be future-proof, you should understand your consumers’ wants and needs inside out. But today…

We're hiring

Are you the smart cookie we're looking for?

As an ever-growing company, InSites Consulting is always looking for new smart cookies to help shape the future of market…

3 collaborative ways to drive great customer experience

Written by Jolien Vanbiervliet

Many will agree that engagement and connectivity within the organization are key for a future-proof company. This was again made…

Tell A Vision

Tell A Vision: 3 takeaways on the future of television

Written by Vincent Konings

Last Tuesday, the Belgian television companies jointly organized the Tell A Vision congress, sharing their views on the future of…

How Nespresso gives their customers a genuine coffee experience

How Nespresso gives their customers a genuine coffee experience

Written by Bert Vandecasteele

Working for an iconic brand such as Nespresso, who would say no to that? Since a few years, I’m glad…

Breaking the rules of packaging design

Breaking the rules of packaging design

Written by Virginie Peeters / Kaat Van Damme

“Consumers owe you nothing, you owe them everything” and “If it ain’t broke, then break it”. Rowland Heming immediately got…

Consumer Collaboration

Consumer Collaboration: Get it right, Get it going, Make it sustainable

Written by Tom De Ruyck

Managers know that collaborating with customers makes good business sense. Over the past years, consumers have turned into contributors and…

Smart food for clever marketers and researchers around the world

Written by Anke Moerdyck

Since the launch of our Smartees in 2009, we already hosted over 100 online and offline smart sessions, focusing mainly…

Five paradoxical consumer trends

5 Paradoxical Consumer Trends

Written by Anke Moerdyck

Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…

Get close to consumers

How can you bring your brand closer to consumers?

Written by Anke Moerdyck

Last Thursday I attended the UBA Trends Day in Brussels (BE). A not-to-miss yearly appointment with the crème de la…

4 trends in media research

4 major digital trends in media research

As published on The Wall on February 26, 2014 by Belinda Barker. Audience measurement used to be about counting eyeballs…

1 8 9 10 11 12