The 3 futures of market research
Written by Kaat Van Damme
2 days, 81 presentations, 135 speakers and over 700 market research professionals. Those were the ingredients for yet another successful…
Blog
Go to blog archiveBrowse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
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How we keep on aiming for the sky with our SkyPriority research app
Written by Farrell Styers
The digital age is moving at an ever-increasing pace. This manifests itself not only in the speed of new technological…
Bring back the edge in a world in turmoil
Written by Niels Schillewaert
As published in Research World Magazine, the February 2018 issue. The world is in turmoil: politically, economically, socially, technically. While change and…
How being insight-led could influence your workplace’s pride
There’s lots of talk in the industry about the need for organizations to become more customer centric to avoid potentially…
Customer centric or insight led – which one comes first?
“My company gets it that we need to become more consumer centric, yet it seems difficult to take concrete steps…
3 steps towards a truly consumer-centered organization
Written by Christophe Vergult
Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering…
Be a part of the future of market research (in just 15min)
Written by Anke Moerdyck
Every spring, Greenbook launches the Greenbook Research Industry Trends (GRIT) survey. A yearly initiative to help insights professionals better understand…
How InSites Consulting cares about Millennials
Written by Kim Verheyden
As announced earlier this month we have been certified as a Great Place to Work® with no less than 93%…
Increasing the return on insights
Written by Niels Schillewaert
As published on Greenbook on July 11, 2016. At the latest IIeX NA conference in Atlanta, InSites Consulting held a…
From moments to life: how to transform your consumer experience
Earlier this month we kicked off our brand new Smartees tour on transforming consumer experience. On the agenda are three…
Making a habit of working with consumer insights
If you want your company to be future-proof, you should understand your consumers’ wants and needs inside out. But today…
Are you the smart cookie we're looking for?
As an ever-growing company, InSites Consulting is always looking for new smart cookies to help shape the future of market…
3 collaborative ways to drive great customer experience
Written by Jolien Vanbiervliet
Many will agree that engagement and connectivity within the organization are key for a future-proof company. This was again made…
Tell A Vision: 3 takeaways on the future of television
Written by Vincent Konings
Last Tuesday, the Belgian television companies jointly organized the Tell A Vision congress, sharing their views on the future of…
How Nespresso gives their customers a genuine coffee experience
Written by Bert Vandecasteele
Working for an iconic brand such as Nespresso, who would say no to that? Since a few years, I’m glad…
Breaking the rules of packaging design
Written by Virginie Peeters / Kaat Van Damme
“Consumers owe you nothing, you owe them everything” and “If it ain’t broke, then break it”. Rowland Heming immediately got…
Consumer Collaboration: Get it right, Get it going, Make it sustainable
Written by Tom De Ruyck
Managers know that collaborating with customers makes good business sense. Over the past years, consumers have turned into contributors and…
Smart food for clever marketers and researchers around the world
Written by Anke Moerdyck
Since the launch of our Smartees in 2009, we already hosted over 100 online and offline smart sessions, focusing mainly…
5 Paradoxical Consumer Trends
Written by Anke Moerdyck
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…
How can you bring your brand closer to consumers?
Written by Anke Moerdyck
Last Thursday I attended the UBA Trends Day in Brussels (BE). A not-to-miss yearly appointment with the crème de la…
4 major digital trends in media research
As published on The Wall on February 26, 2014 by Belinda Barker. Audience measurement used to be about counting eyeballs…