Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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Women decluttering living room

Experiences over stuff: the decluttering Millennial lifestyle

Written by InSites Consulting

Having a slimmed-down existence with less stuff has become big business. Discover how brands are offering to help consumers ‘declutter’ their lives.

Be a part of the future of market research

Be a part of the future of market research (in just 15min)

Written by Anke Moerdyck

Every spring, Greenbook launches the Greenbook Research Industry Trends (GRIT) survey. A yearly initiative to help insights professionals better understand…

How InSites Consulting cares about Millennials

How InSites Consulting cares about Millennials

Written by Kim Verheyden

As announced earlier this month we have been certified as a Great Place to Work® with no less than 93%…

Diet and exercise

The No Bullshit Brand Diet

Written by InSites Consulting

Read about how healthy living is no fad, but a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.


Increasing the return on insights

Written by Niels Schillewaert

As published on Greenbook on July 11, 2016. At the latest IIeX NA conference in Atlanta, InSites Consulting held a…

From moments to life: how to transform your consumer experience

From moments to life: how to transform your consumer experience

Earlier this month we kicked off our brand new Smartees tour on transforming consumer experience. On the agenda are three…

Making a habit of working with consumer insights

Making a habit of working with consumer insights

If you want your company to be future-proof, you should understand your consumers’ wants and needs inside out. But today…

We're hiring

Are you the smart cookie we're looking for?

As an ever-growing company, InSites Consulting is always looking for new smart cookies to help shape the future of market…

3 collaborative ways to drive great customer experience

Written by Jolien Vanbiervliet

Many will agree that engagement and connectivity within the organization are key for a future-proof company. This was again made…

Tell A Vision

Tell A Vision: 3 takeaways on the future of television

Written by Vincent Konings

Last Tuesday, the Belgian television companies jointly organized the Tell A Vision congress, sharing their views on the future of…

How Nespresso gives their customers a genuine coffee experience

How Nespresso gives their customers a genuine coffee experience

Written by Bert Vandecasteele

Working for an iconic brand such as Nespresso, who would say no to that? Since a few years, I’m glad…

Breaking the rules of packaging design

Breaking the rules of packaging design

Written by Virginie Peeters / Kaat Van Damme

“Consumers owe you nothing, you owe them everything” and “If it ain’t broke, then break it”. Rowland Heming immediately got…

Consumer Collaboration

Consumer Collaboration: Get it right, Get it going, Make it sustainable

Written by Tom De Ruyck

Managers know that collaborating with customers makes good business sense. Over the past years, consumers have turned into contributors and…

Smart food for clever marketers and researchers around the world

Written by Anke Moerdyck

Since the launch of our Smartees in 2009, we already hosted over 100 online and offline smart sessions, focusing mainly…

Five paradoxical consumer trends

5 Paradoxical Consumer Trends

Written by Anke Moerdyck

Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…

Get close to consumers

How can you bring your brand closer to consumers?

Written by Anke Moerdyck

Last Thursday I attended the UBA Trends Day in Brussels (BE). A not-to-miss yearly appointment with the crème de la…

4 trends in media research

4 major digital trends in media research

As published on The Wall on February 26, 2014 by Belinda Barker. Audience measurement used to be about counting eyeballs…

Vlerick Career Fair

The talent hunting season has started. Do you have the right munition?

After attending the Vlerick Career Fair last week, we can honestly share that we saw a lot of enthusiastic, motivated…

Research impact

The good, bad and ugly of marketing research

Help us improve the effectiveness of market research by participating in our survey! The key benefits of marketing research are…


Living our values: Daring [7/7]

Written by Kristof De Wulf

Final episode of a blogpost series on the InSites Consulting company values. You might have noticed that we’re fans of the word ‘forward’. After covering six of our seven company values in the previous blogposts, it’s time to deal with our final value, ‘daring’, nicely forming the acronym FORWARD!

Living our values: Respectful [6/7]

Written by Kristof De Wulf

Part six of a blogpost series on the InSites Consulting company values. Back in 1963, Martin Luther King gave his famous ‘I have a dream’ speech. While the battle for equal rights is far from won, we have witnessed a new battle for equality, this one running between brands and consumers. Let’s talk about respect.

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