Experiences over stuff: the decluttering Millennial lifestyle
Written by InSites Consulting
Having a slimmed-down existence with less stuff has become big business. Discover how brands are offering to help consumers ‘declutter’ their lives.
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Go to blog archiveBrowse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
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Be a part of the future of market research (in just 15min)
Written by Anke Moerdyck
Every spring, Greenbook launches the Greenbook Research Industry Trends (GRIT) survey. A yearly initiative to help insights professionals better understand…
How InSites Consulting cares about Millennials
Written by Kim Verheyden
As announced earlier this month we have been certified as a Great Place to Work® with no less than 93%…
The No Bullshit Brand Diet
Written by InSites Consulting
Read about how healthy living is no fad, but a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.
Increasing the return on insights
Written by Niels Schillewaert
As published on Greenbook on July 11, 2016. At the latest IIeX NA conference in Atlanta, InSites Consulting held a…
From moments to life: how to transform your consumer experience
Earlier this month we kicked off our brand new Smartees tour on transforming consumer experience. On the agenda are three…
Making a habit of working with consumer insights
If you want your company to be future-proof, you should understand your consumers’ wants and needs inside out. But today…
Are you the smart cookie we're looking for?
As an ever-growing company, InSites Consulting is always looking for new smart cookies to help shape the future of market…
3 collaborative ways to drive great customer experience
Written by Jolien Vanbiervliet
Many will agree that engagement and connectivity within the organization are key for a future-proof company. This was again made…
Tell A Vision: 3 takeaways on the future of television
Written by Vincent Konings
Last Tuesday, the Belgian television companies jointly organized the Tell A Vision congress, sharing their views on the future of…
How Nespresso gives their customers a genuine coffee experience
Written by Bert Vandecasteele
Working for an iconic brand such as Nespresso, who would say no to that? Since a few years, I’m glad…
Breaking the rules of packaging design
Written by Virginie Peeters / Kaat Van Damme
“Consumers owe you nothing, you owe them everything” and “If it ain’t broke, then break it”. Rowland Heming immediately got…
Consumer Collaboration: Get it right, Get it going, Make it sustainable
Written by Tom De Ruyck
Managers know that collaborating with customers makes good business sense. Over the past years, consumers have turned into contributors and…
Smart food for clever marketers and researchers around the world
Written by Anke Moerdyck
Since the launch of our Smartees in 2009, we already hosted over 100 online and offline smart sessions, focusing mainly…
5 Paradoxical Consumer Trends
Written by Anke Moerdyck
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and…
How can you bring your brand closer to consumers?
Written by Anke Moerdyck
Last Thursday I attended the UBA Trends Day in Brussels (BE). A not-to-miss yearly appointment with the crème de la…
4 major digital trends in media research
As published on The Wall on February 26, 2014 by Belinda Barker. Audience measurement used to be about counting eyeballs…
The talent hunting season has started. Do you have the right munition?
After attending the Vlerick Career Fair last week, we can honestly share that we saw a lot of enthusiastic, motivated…
The good, bad and ugly of marketing research
Help us improve the effectiveness of market research by participating in our survey! The key benefits of marketing research are…
Living our values: Daring [7/7]
Written by Kristof De Wulf
Final episode of a blogpost series on the InSites Consulting company values. You might have noticed that we’re fans of the word ‘forward’. After covering six of our seven company values in the previous blogposts, it’s time to deal with our final value, ‘daring’, nicely forming the acronym FORWARD!
Living our values: Respectful [6/7]
Written by Kristof De Wulf
Part six of a blogpost series on the InSites Consulting company values. Back in 1963, Martin Luther King gave his famous ‘I have a dream’ speech. While the battle for equal rights is far from won, we have witnessed a new battle for equality, this one running between brands and consumers. Let’s talk about respect.