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Belgian Gen Z’s take on mental well-being, diversity, and finance

Written by Joeri Van den Bergh / Sarah Van Oerle

Based on proprietary research, we characterize Belgian Gen Z, and how are they different from the previous generations

Gen Z x Sustainable future [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

58% of Gen Z in Asia feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z in Asia expects from brands.

Gen Z x Metaverse [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

88% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Asia, and they expect accessible advice. Find out what this means for brands here.

Gen Z x Mental well-being [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Asia, 48% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

82% of consumers in China feel brands should look after the planet 

Written by Joeri Van den Bergh / Sarah Van Oerle

In this blogpost we explore how important sustainability is to consumers in China, and how this translates into (sustainable) consumer behavior

Gen Z EU Sustainable Future

Gen Z x Sustainable future [EUR infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

51% of Gen Z in Europe feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z EU Brands

Gen Z x Brands [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z EU Metaverse

Gen Z x Metaverse [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

82% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z EU Finance

Gen Z x Finance [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Europe, and they expect accessible advice. Find out what this means for brands here.

Gen Z x mental well-being [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Europe, 50% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Conscious Consumption South-Africa

8 out of 10 South African consumers want brands to drive change for sustainability

Written by Joeri Van den Bergh

Today, 92% of the citizens in South Africa say that the topic of sustainability is important to them, yet only 58% claim to be living sustainably. These figures come from proprietary research by InSites Consulting in March 2022, aimed at assessing the consumer sentiment and behaviour towards sustainability in South Africa.

Three tips for successful creative crowdsourcing

Written by Angie Deceuninck

Discover how to unlock creativity within an organization through Creative Crowdsourcing.

Gen Z x Sustainable future [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Female doctor empathy

Breaking down the barriers between tech and healthcare

Written by Laura Hunt

Artificial Intelligence (AI) is a buzz word that is rapidly becoming part of everyday dialogue; but what does it mean for putting people first, enhancing the impact of human insights and shaping daily life?

Gen Z x Metaverse [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.

Gen Z x mental well-being [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In the US, 55% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Extending life

Sustainability Trends 2022: Extending Life

Written by Joeri Van den Bergh

Discover how brands are successfully acting upon the Extending Life trend from our 2022 Consumer Trend report, helping consumers extend the life of the products they buy rather than replacing them.

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