Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
Written by Joeri Van den Bergh
Discover how brands are successfully acting upon the Extending Life trend from our 2022 Consumer Trend report, helping consumers extend the life of the products they buy rather than replacing them.
Written by Andy Buckley / Katia Pallini
From Australia to Italy, from Norway to South Africa, from Japan to the US, the cost of living is reaching new highs and is likely to continue doing so in the months to come. With that, marketers and businesses have a cumbersome task on their hands: re-evaluating their pricing models.
Written by Katia Pallini
Trends are great fuel for innovation, yet acting upon a trend just because it is a trend simply won’t do the trick. Here are three things to consider when using trends in innovation.
Written by Scott Lee
The multitude of lockdown measures forced banks and financial institutions to rethink and reshape their service offering. Entering 2022, we see people reclaiming their lives and re-evaluating how they spend their time, energy and money. This blogpost will highlight three trends which will shape finance in the year to come.
Written by Daniel Teixeira / Daphne Leung
The market of consumer goods faced some considerable changes during the pandemic. With vaccination rates increasing, people are reclaiming their lives, also when it comes to shopping. In this second blogpost in a series of five, we zoom in on the key trends for consumer goods in 2022.
Written by Marcello Garritano / Kate Rhodes
As people increasingly ‘rebound and rebalance’ and reclaim their lives, the Media & Entertainment sector is also expected to bounce back. This blogpost zooms in on three key trends this sector in 2022.
Written by Jazz Ocfemia / Kate Rhodes
The past two years made people stay put, work from home, and shelve any travel plans. Entering 2022, we see people ‘rebound and rebalance’. In this last blogpost in a series of five, we’ll dive into three trends in travel and tourism to keep an eye out for.
Written by Laura Hunt / Victoria Mottershead
We are all living in a world where health and well-being agendas became a priority against the backdrop of a global pandemic. The million-dollar question for brands is, of course, how to respond to this changing landscape. Let’s dive into three trends that are shaping health and well-being!
Written by Henk Pretorius
2021 was the year of collective readjustment. Accepting the ongoing uncertainty of the COVID-19 world, people tried to reclaim their lives, looking for a balance between the long term and short term to achieve happiness. In 2022, we will all strive to rebound and rebalance. Let’s see what this means for South-Africa.
Written by Joeri Van den Bergh / Sarah Van Oerle
Philips is one of the first health technology companies in the world that has become fully carbon-neutral in its operations. Time to connect with the brand to hear their take on doing business responsibly and sustainably.
Written by Kristof De Wulf
Any good marketing strategy starts from a strong consumer insight. But when do you actually have a strong insight?
Written by Joeri Van den Bergh / Sarah Van Oerle
By creating technology in the service of humanity, HP believes they can create the conditions for business and society to thrive hand in hand. But how does HP creates true environmental and social impact? An interview with Ellen Jackowski, Chief Impact Officer and Head of Sustainable Impact, and Matt Cowling, Head of Global Marketing Consumer PCs at HP.
Written by Joeri Van den Bergh / Sarah Van Oerle
The COVID-19 pandemic increased our collective focus on mental health and well-being. Yet, the topic is not new for consumer healthcare company Perrigo and is an integral part of its focus to do good for people, planet, and society. An interview with Fleur D’Haenens, Global Category Lead Skincare, and Tom van Avondt, Director Consumer and Market Intelligence at Perrigo.
Written by Katia Pallini
The start of a new calendar year is characterized by the release of trend reports. But having browsed through some of those reports, you may wonder what you should do next? Many readers struggle with their actionability. To inspire you, we share three ways to take consumer trends forward.
Written by Daphne Leung
According to the Chinese zodiac, 2022 is the roaring ‘Year of the Tiger’. This year will be about adventure and making big changes. So, let’s see where 2022 will be heading.
Written by Laura Hunt / Sarah Van Oerle
Together with Philips Healthcare, we designed a truly human-centric piece of research, adopting a holistic approach towards understanding people’s healthcare experiences. Read on to discover the key learnings from this collaboration.
Written by Kate Rhodes
Through the foresight of our leading-edge consumer network, we’ve identified the trends in consumer behavior that are manifesting as we speak, and we quantified them with 15,000+ everyday consumers around the world to understand their relevance. Read on and discover how to activate these trends for your brand.
Written by Joeri Van den Bergh / Sarah Van Oerle
Consumers increasingly acknowledge that their eating habits have an influence on the environment. In this interview Kees Kruythoff, chairman & CEO at LIVEKINDLY, talks about how the brand supports consumers in cutting down on meat.
Written by Joeri Van den Bergh / Sarah Van Oerle
Find out how Danone is acting upon its mission ‘One Planet. One Health’. An interview with Tine Ryssaert, then Sustainability for Growth Director EDP Belgium at Danone.
Written by Anke Moerdyck
We’re joining forces with Gongos, Inc., a US customer-centricity consultancy. The acquisition of one of the US largest market research organizations (#47) enables us to reinforce our scale, expertise and services on the US market next to our existing New York presence since 2012.
Written by Anke Moerdyck
To address the growing client demand for cultural insight and semiotics, we’re excited to announce the acquisition of Space Doctors, a culture-led brand consultancy. Together we build an extended and complimentary offering in strategic brand and business transformation.