Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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Human experiences at the heart of healthcare

Written by Laura Hunt / Sarah Van Oerle

Together with Philips Healthcare, we designed a truly human-centric piece of research, adopting a holistic approach towards understanding people’s healthcare experiences. Read on to discover the key learnings from this collaboration.

2022 Consumer Trends Report

Defining the 2022 consumer – a trend report

Written by Kate Rhodes

Through the foresight of our leading-edge consumer network, we’ve identified the trends in consumer behavior that are manifesting as we speak, and we quantified them with 15,000+ everyday consumers around the world to understand their relevance. Read on and discover how to activate these trends for your brand.

Installing sustainable change by tapping into consumer habits, an interview with LIVEKINDLY

Written by Joeri Van den Bergh / Sarah Van Oerle

Consumers increasingly acknowledge that their eating habits have an influence on the environment. In this interview Kees Kruythoff, chairman & CEO at LIVEKINDLY, talks about how the brand supports consumers in cutting down on meat.

Battling food waste, an interview with Danone

Written by Joeri Van den Bergh / Sarah Van Oerle

Find out how Danone is acting upon its mission ‘One Planet. One Health’. An interview with Tine Ryssaert, then Sustainability for Growth Director EDP Belgium at Danone.

InSites Consulting and Gongos, Inc. join forces

InSites Consulting and Gongos, Inc. join forces to empower customer-centric growth for brands

Written by Anke Moerdyck

We’re joining forces with Gongos, Inc., a US customer-centricity consultancy. The acquisition of one of the US largest market research organizations (#47) enables us to reinforce our scale, expertise and services on the US market next to our existing New York presence since 2012.

InSites Consulting acquires cultural and creative consultancy Space Doctors

InSites Consulting acquires cultural and creative consultancy Space Doctors

Written by Anke Moerdyck

To address the growing client demand for cultural insight and semiotics, we’re excited to announce the acquisition of Space Doctors, a culture-led brand consultancy. Together we build an extended and complimentary offering in strategic brand and business transformation.

Overcoming the sustainability paradox: US consumers want brands to drive change

Written by Joeri Van den Bergh

From more frequent and extreme storms and unprecedented heatwaves to global protests for equal rights and personal freedom, we are feeling the impact of human-caused pressure on planet and people. Sustainability is a key concern amongst consumers, yet many aren’t acting upon it. So where does the problem lie? What’s creating this sustainability paradox?

Patricia Yague of Live Nation

How the entertainment industry steps up to protect the planet, an interview with Live Nation

Written by Joeri Van den Bergh

There is no doubt that sustainability is high on Live Nation’s agenda. In 2021, for instance, the world’s leading live entertainment company, announced its Green Nation Touring Program. An interview with Patricia Yagüe, Head of Sustainability EMEA at Live Nation Entertainment.

Are you a match? Creating empathy via Consumer Connects

Written by Sarah Van Oerle

Annelies Verhaeghe, our Head of Platform Innovation and Managing Partner, and Alieke Stubbe, our Senior Product & Innovation Manager zoom in on how technology helps to create empathy and supports successful ‘Consumer Connect’ programs.

Creating a sustainable world for pets, people and the planet, an interview with Royal Canin

Written by Joeri Van den Bergh / Sarah Van Oerle

Royal Canin strives to create a sustainable world for pets, people, and planet. But what does this mean? An interview with Fabrice Mathieu, Global sustainability director and administrator of The Royal Canin Foundation at Royal Canin.

Julia Beier from Beiersdorf

Transparency at the core of your sustainability agenda, an interview with Beiersdorf

Written by Joeri Van den Bergh / Sarah Van Oerle

Julia Beier, Sustainability Manager for Responsible Sourcing & Human Rights at Beiersdorf talks about how the brand creates transparency across its supply chain

Erik Lindroth of Duni Group

The sustainable packaging challenge, an interview with Duni Group

Written by Joeri Van den Bergh / Sarah Van Oerle

Working in the business of sustainable packaging and take-away solutions, Erik Lindroth (Sustainability Director at Duni Group) talks about what it means to be a sustainable partner for the food service industry.

Getting Up Close and Digital to achieve customer centricity

Getting ‘Up Close and Digital’ to achieve customer centricity

Written by Maz Amirahmadi

Four brands in Asia share inspiring stories on how they got ‘up close and digital’ with customers to generate customer insights , with an online insight community at the core.

7 tricks for cracking trackers

Written by Niels Schillewaert / Katia Pallini

Brand trackers are among the most static, repetitive, and unidimensional research solutions. While they provide a finger on the pulse, they often lead to frustrations amongst their users. Read here how you can turn the tide and make brand trackers future-proof.

The ‘what’, ‘how’, and ‘why’ of Consumer Connects

Written by Sarah Van Oerle

Consumer connect expert and Managing Partner Tom De Ruyck shares his take on organizing successful ‘consumer connect’ programs.

Bahadir Tomac of Arçelik

How bold decisions help to become a sustainability leader, an interview with Arçelik

Written by Joeri Van den Bergh / Sarah Van Oerle

Bahadir Tomac, Consumer Insights Manager, talks about what sustainability means for Arçelik, the world’s most sustainable household-appliances manufacturer.

How to ‘walk the talk’ when it comes to sustainability, an interview with AG Insurance

How to ‘walk the talk’ when it comes to sustainability, an interview with AG Insurance

Written by Joeri Van den Bergh / Sarah Van Oerle

Nathalie Erdmanis, Director of Sustainability & Director of Strategic Marketing, Branding & Data Insights Analytics talks about how AG Insurance wants to contribute to a more sustainable world.

Richard Kooloos - ABN AMRO Bank

Empowering women in finance, an interview with ABN AMRO

Written by Joeri Van den Bergh / Sarah Van Oerle

Richard Kooloos, Director Group Sustainability at ABN AMRO Bank talks about how sustainability has become an integral part of financial decision making.

The Research Hub

Build your consumer-centricity lighthouse with the Research Hub

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Research hub a versatile capability that addresses all your research needs (i.e., multi-method, multi-project) on one platform.

Program Community

Better & faster insights for long-term business success via the Program community

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore how the Program community combines qualitative and (directional) quantitative research to fuel decision making regarding a specific marketing domain or business objective.

Reimagining the future workplace

Reimagining the future workplace

Written by Quentin Ashby

Whilst staff well-being has always been important to us, the challenges our people have faced over the past 18 months have boosted our commitment to doing all we can to help manage well-being, but also to reimagine our future workplace. Here are just a few of the recent ‘upgrades’ to our working and support for our people.

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