Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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Trends 2021 - Retail

Trends 2021 – Retail

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in retail and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

5 reasons why a job in market research can jump-start your career

5 reasons why a job in market research can jump-start your career

Written by Katia Pallini

People tend to be skeptical about working in marketing research because in their perception it’s just not aspirational enough. Discover 5 reasons we feel marketing research is such an interesting industry to work in.

Keeping up with fast-evolving expectations around banking and finance in Asia

Written by Scott Lee

With digital transformation being at an all-time high for the banking and finance industry, financial brands must utilize digital to stay fast, agile, and flexible, also in their research approach.

Trends 2021 - Food & Beverages

Trends 2021 – Food & Beverages

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in food & beverages and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

SITEisfaction 2021

SITEisfaction 2021 – Capitec wins Best Digital Bank

Written by Anneri Venter / Stephanie Meyer

Launched in 2012, the SITEisfaction® report is our annual measure of customer satisfaction with digital banking services in South Africa. SITEisfaction® 2021 insights include internet banking, mobile banking, the threat of fraud, and changes in banking behaviour during the ongoing lockdown in South Africa.

Four trends in research design

Four trends in research design

Written by Annelies Verhaeghe

The need to put insights at the heart of all marketing decisions is core in driving company growth. Steered by this need to show a ‘return on insights’, research activities will be increasingly engineered for impact.

Five tips for conducting kids & youth research

Five tips for conducting kids & youth research

Written by Andy Buckley

One of the key skills of marketing researchers is their ability to ‘stand in the shoes’ of participants. And some of the most difficult shoes to stand in (both metaphorically and physically) are those of children and young people. So how do we bridge this generational empathy gap?

Trends 2021 - Fashion

Trends 2021 – Fashion

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in fashion and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Reporting 10% year-on-year growth

Reporting 10% year-on-year growth

Written by Anke Moerdyck

After embarking on a successful acquisition strategy with six agencies joining forces in the last three years, we can proudly report a 10% organic growth rate over the last 12 months, despite the global COVID-19 pandemic.

Trends 2021 - Travel & tourism

Trends 2021 – Travel & Tourism

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in travel & tourism and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Trends 2021 - Beauty & Personal Care

Trends 2021 – Beauty & Personal care

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in beauty & personal care and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

The insight community toolbox: ‘make’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

Consumers are increasingly taking on an active ‘maker’ role, shaping products and solutions. Just think about the success of crowdsourcing platforms such as ‘My Starbucks Idea’ or ‘LEGO Ideas’. This implies that, next to ‘think’, ‘feel’, and ‘do’, we should also include ‘make’ in the research mix.

The insight community toolbox: ‘do’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

What people say, does not always correspond with what they actually do. This so-called ‘say-do gap’ is visible from election polls to topics like sustainability. Wanting to understand human behavior, it is therefore not enough to focus on what people ‘think’ and ‘feel’; what they ‘do’ is another vital part of the research mix.

The insight community toolbox: ‘feel’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

When making a decision, one does not say ‘What do I think about this’, but rather ‘How do I feel about this’. Clearly, emotions are key drivers of decision making. This strong impact of emotions on behavior also has implications for marketing research. Are ‘feel’ activities an integral part of your research mix?

Ensuring business continuity in COVID-19 times

Written by Jennifer Liu

As a digital-first agency we have been adopting habits and building best-in-class systems to offer 24/7 support to businesses across the globe since our inauguration at the end of the ‘90s. But these days, it is good to make the implicit explicit, to ensure our research participants, our partners, our clients and our stakeholders that we remain 100% operational.

The insight community toolbox: ‘think’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

Understanding human behavior is complex and requires a multi-dimensional approach. Sometimes it might be faster, easier and better to simply ask people what they think. As such, ‘think’ activities are still an important part of the research mix.

Gen Z Unmasked

Gen Z Unmasked

Written by Joeri Van den Bergh

The Covid-19 pandemic is having a profound impact on teens worldwide. Together with Coca-Cola, we ran a project examining how young people across the world reacted to the past year and the subsequent changes in their outlook.

Choosing the right research activities: the power is in the mix

Written by Sarah Van Oerle / Annelies Verhaeghe

For a long time, the dominant belief among philosophers, scientists and economists was that humans are driven predominantly by ratio. And this was no different for marketing researchers. But how realistic is this? Can we truly unravel and understand complex human behavior by solely focusing on their ‘thinking’?

Banking on a Happy Life

Banking on a Happy Life

Written by Scott Lee / April Chow

In this article, we explore the key post-2020 consumer trends for the Finance and Insurance sector, based on our 2021 Culture + Trends Report: Happiness Reset.

Defining the Post-2020 NextGen Consumer

Defining the Post-2020 NextGen Consumer

Written by Joeri Van den Bergh / Angie Deceuninck

Gaining new skills, re-imagined interactions, moments of self-care, and finding moments of spontaneity and silliness in a world of relentless negativity and stress is extremely popular with Gen Z consumers.

Nurturing Nature

Sustainability Trends 2021: Nurturing Nature

Written by Joeri Van den Bergh

COVID-19 made people revalue nature and clean air. Discover how this newly experienced immediacy with nature brings the opportunity for brands to help consumers bring nature into their homes and restore natural spaces.

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