Belgian Gen Z’s take on mental well-being, diversity, and finance
Written by Joeri Van den Bergh / Sarah Van Oerle
Based on proprietary research, we characterize Belgian Gen Z, and how are they different from the previous generations
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Go to blog archiveBrowse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
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Gen Z x Sustainable future [ASIA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
58% of Gen Z in Asia feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!
Gen Z x Brands [ASIA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z in Asia expects from brands.
Gen Z x Metaverse [ASIA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
88% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!
Gen Z x Finance [ASIA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in Asia, and they expect accessible advice. Find out what this means for brands here.
Gen Z x Mental well-being [ASIA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
In Asia, 48% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.
82% of consumers in China feel brands should look after the planet
Written by Joeri Van den Bergh / Sarah Van Oerle
In this blogpost we explore how important sustainability is to consumers in China, and how this translates into (sustainable) consumer behavior
Gen Z x Sustainable future [EUR infographic]
Written by Joeri Van den Bergh / Sarah Van Oerle
51% of Gen Z in Europe feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!
Gen Z x Brands [EUR infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.
Gen Z x Metaverse [EUR infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
82% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!
Gen Z x Finance [EUR infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in Europe, and they expect accessible advice. Find out what this means for brands here.
Gen Z x mental well-being [EUR infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
In Europe, 50% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.
8 out of 10 South African consumers want brands to drive change for sustainability
Written by Joeri Van den Bergh
Today, 92% of the citizens in South Africa say that the topic of sustainability is important to them, yet only 58% claim to be living sustainably. These figures come from proprietary research by InSites Consulting in March 2022, aimed at assessing the consumer sentiment and behaviour towards sustainability in South Africa.
Three tips for successful creative crowdsourcing
Written by Angie Deceuninck
Discover how to unlock creativity within an organization through Creative Crowdsourcing.
Gen Z x Sustainable future [US infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!
Gen Z x Brands [US infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.
Breaking down the barriers between tech and healthcare
Written by Laura Hunt
Artificial Intelligence (AI) is a buzz word that is rapidly becoming part of everyday dialogue; but what does it mean for putting people first, enhancing the impact of human insights and shaping daily life?
Gen Z x Metaverse [US infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!
Gen Z x Finance [US infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.
Gen Z x mental well-being [US infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
In the US, 55% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.
Sustainability Trends 2022: Extending Life
Written by Joeri Van den Bergh
Discover how brands are successfully acting upon the Extending Life trend from our 2022 Consumer Trend report, helping consumers extend the life of the products they buy rather than replacing them.