Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
Written by Angie Deceuninck
Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Deepdive community, developed to provide brands with a window into consumers’ everyday life.
Written by Graeme Lawrence
A fireside conversation with Zoë Ruffels, Global Head Consumer and Business Insights & Analytics at GSK Consumer Healthcare on how she and her team make an impact on this global consumer healthcare company.
Written by Angie Deceuninck
Online insight communities have become a popular mainstream research tool. Yet, there exists a lot of confusion around this methodology. In this blogpost series, we aim to bring clarity, through a definition of what an ‘online insight community’ is, and by providing an overview of different types, each with its key characteristics.
Written by Heather Tluczek
For years, ‘in person’ was the leading choice of qualitative methodologies, but the pandemic changed that abruptly. Online focus groups, in-depth interviews and communities are now taking the lead. Amidst the global adoption of online qual, South Africa lags behind. Have a read of our top three ‘reasons to believe’ to see how your brand could benefit from shifting to online qualitative research.
Written by Scott Lee
Around three years ago, we witnessed a spark between design thinking and insight communities. This trend deepened over the years, with insight communities becoming a supercharged medium for the application of design thinking.
Written by Tom De Ruyck
How do we make sure all the blood, sweat and dollars that went into finding and writing a great insight are not wasted. Explore module 4 of our Consumer Centricity Academy.
Written by Tom De Ruyck
What is an insight, and how to get to insights? Explore module 3 of our Consumer Centricity Academy for the theory on the power of insights, how to create and write them, and how to create habits of working with insights.
Written by Tom De Ruyck
Installing a direct connection with your consumers… sounds scary? It doesn’t have to be, with our ‘Consumer Connect’ training. Explore Module 2 of our Consumer Centricity Academy to learn how to connect with your consumers.
Written by Tom De Ruyck
Consumers are on a quest for relevance and expect brands to play a role in this. Read on and discover why consumer centricity and being insight-led is vital, and how insights can fuel businesses.
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in retail and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Written by Katia Pallini
People tend to be skeptical about working in marketing research because in their perception it’s just not aspirational enough. Discover 5 reasons we feel marketing research is such an interesting industry to work in.
Written by Scott Lee
With digital transformation being at an all-time high for the banking and finance industry, financial brands must utilize digital to stay fast, agile, and flexible, also in their research approach.
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in food & beverages and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Written by Anneri Venter / Stephanie Meyer
Launched in 2012, the SITEisfaction® report is our annual measure of customer satisfaction with digital banking services in South Africa. SITEisfaction® 2021 insights include internet banking, mobile banking, the threat of fraud, and changes in banking behaviour during the ongoing lockdown in South Africa.
Written by Annelies Verhaeghe
The need to put insights at the heart of all marketing decisions is core in driving company growth. Steered by this need to show a ‘return on insights’, research activities will be increasingly engineered for impact.
Written by Andy Buckley
One of the key skills of marketing researchers is their ability to ‘stand in the shoes’ of participants. And some of the most difficult shoes to stand in (both metaphorically and physically) are those of children and young people. So how do we bridge this generational empathy gap?
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in fashion and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Written by Anke Moerdyck
After embarking on a successful acquisition strategy with six agencies joining forces in the last three years, we can proudly report a 10% organic growth rate over the last 12 months, despite the global COVID-19 pandemic.
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in travel & tourism and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Written by Joeri Van den Bergh
Discover the 2021 consumer trends in beauty & personal care and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.
Written by Sarah Van Oerle / Annelies Verhaeghe
Consumers are increasingly taking on an active ‘maker’ role, shaping products and solutions. Just think about the success of crowdsourcing platforms such as ‘My Starbucks Idea’ or ‘LEGO Ideas’. This implies that, next to ‘think’, ‘feel’, and ‘do’, we should also include ‘make’ in the research mix.