Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
Written by Sarah Van Oerle
We invited Katerina Stavrellis, Consumer & Marketing Insights Specialist at The Arnott’s Group, to explain how our proprietary network of creative consumers inspired the team with new snacking flavors.
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Dive into our ‘Unlocking the power of consumers’ infographic and discover how to involve the right consumer for the right task!
![Understanding consumer trends and local culture [an interview with GSK]](https://www.insites-consulting.com/media/2021/03/Blog_quote_pic_JoStanbridge-800x450.jpg)
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We invited Jo Stanbridge, Global Insight Lead Sensodyne at GSK, to share her experience on collaborating with leading-edge consumers to fully understand the importance of consumer trends and how they manifest within different cultures.
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We invited Gaël Chevé, CMI International at L’Oréal Active Cosmetics (Cerave, La Roche Posay and Skinceuticals), to talk about the value of collaborating with ‘the 90’ or everyday consumers, and how this helps L’Oréal to further develop their consumer-centric thinking.
Written by Kelly McKnight
Our industry loves to talk people; we talk to ‘the consumer’ all day, every day. Yet, for the most part this is our consumer, today’s consumer, and generally the mass market. There’s a problem with this; it’s all a bit too comfortable. It reinforces our existing beliefs and leads to short-termism in marketing.
Written by Sarah Van Oerle / Henk Pretorius
“Creativity isn’t a luxury, it’s a necessity!” , says Duncan Wardle. With these words, the former Walt Disney Company’s Head of Creativity & Innovation argues that creativity can give companies a competitive edge. He refers to tech giant Apple as an example; this brand became a synonym for creativity; it also dominated BCG’s top 50 list of most innovative companies for the last 15 years.
Written by Scott Lee
The global pandemic has significantly impacted the travel & tourism industry; but there is a light at the end of the tunnel. We explore the key trends that are most relevant in the travel & tourism sector; they are all anchored around universal drivers of happiness.
Written by Katia Pallini
When we think about brands, we generally think about whatever it is they sell. Apple sells phones and computers, Disney sells entertainment, McDonald’s sells fast food. There is a key aspect to each that is incredibly important to what they sell; but it is far less tangible: experience.
Written by Sarah Van Oerle / Henk Pretorius
All of us everyday consumers can share our everyday needs and frictions; but only a limited number of people can signal ‘things to come’, thereby curating the future. Those are the ones living on the edge – heavy users, trendsetters or early-adopters; they know precisely what is hot and next in a particular area.
Written by Sarah Van Oerle / Henk Pretorius
Any idea what the ‘Facebook Phone’, the ‘Microsoft Band’ and ‘Apple’s butterfly keyboard’ have in common? No, it has nothing to do with technology; all three products failed, with ‘a misfit with the market’ as most cited reason.
Written by Anita Peerdeman / Beatrice Keller
Die Welt hat sich verändert durch Covid-19 und anderen Faktoren. Wir fragen uns alle, wie verändert sich die Welt weiterhin in 2021? Um dies herauszufinden, haben wir eine globale Studie in 16 Ländern durchgeführt, um die Trends für 2021 zu prognostizieren. Anhand qualitativen und quantitativen Studien (mit über 1000 Teilnehmern pro Markt), konnten insgesamt 14 globale Trends identifiziert werden.
Written by Scott Lee / Stephane Courqueux
At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….
Written by Heather Tluczek / Amone Redelinghuys
A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…
Written by Erica van Lieven
Cricket Australia drops the Big Bash’s association with Australia Day. Eddie McGuire resigns as Collingwood Football Club President. Australian news…
Written by Andy Cumming / Kylie Fitzpatrick
In our latest proprietary study, we identified 14 consumer trends; this is new and visible consumer behaviour, through qualitative exploration…
Written by Hakim Zemni / Thomas Langella
Il y a quelques semaines, nous avons présenté la dernière étude de notre équipe Culture + Trends; durant ce webinar,…
Written by Sarah Van Oerle / Henk Pretorius
Have you ever consulted Wikipedia? You probably did. But have you ever created or adapted a page on the world’s largest reference website? Your answer is probably “no” which is not surprising; only less than 1% of the 1.7 billion unique visitors a month are active contributors.
Written by Anke Moerdyck
One year after the acquisition of ABN Impact, we’re thrilled to announce our second acquisition in the Asian region with Answer, headquartered in Taipei, Taiwan.
Written by Kelly McKnight / Joeri Van den Bergh
Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the…
Written by Niels Schillewaert
Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.
Written by Joeri Van den Bergh
We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.