Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!
Written by Daphne Leung
According to the Chinese zodiac, 2022 is the roaring ‘Year of the Tiger’. This year will be about adventure and making big changes. So, let’s see where 2022 will be heading.
Written by Laura Hunt / Sarah Van Oerle
Together with Philips Healthcare, we designed a truly human-centric piece of research, adopting a holistic approach towards understanding people’s healthcare experiences. Read on to discover the key learnings from this collaboration.
Written by Kate Rhodes
Through the foresight of our leading-edge consumer network, we’ve identified the trends in consumer behavior that are manifesting as we speak, and we quantified them with 15,000+ everyday consumers around the world to understand their relevance. Read on and discover how to activate these trends for your brand.
Written by Joeri Van den Bergh / Sarah Van Oerle
Consumers increasingly acknowledge that their eating habits have an influence on the environment. In this interview Kees Kruythoff, chairman & CEO at LIVEKINDLY, talks about how the brand supports consumers in cutting down on meat.
Written by Joeri Van den Bergh / Sarah Van Oerle
Find out how Danone is acting upon its mission ‘One Planet. One Health’. An interview with Tine Ryssaert, then Sustainability for Growth Director EDP Belgium at Danone.
Written by Anke Moerdyck
We’re joining forces with Gongos, Inc., a US customer-centricity consultancy. The acquisition of one of the US largest market research organizations (#47) enables us to reinforce our scale, expertise and services on the US market next to our existing New York presence since 2012.
Written by Anke Moerdyck
To address the growing client demand for cultural insight and semiotics, we’re excited to announce the acquisition of Space Doctors, a culture-led brand consultancy. Together we build an extended and complimentary offering in strategic brand and business transformation.
Written by Joeri Van den Bergh
From more frequent and extreme storms and unprecedented heatwaves to global protests for equal rights and personal freedom, we are feeling the impact of human-caused pressure on planet and people. Sustainability is a key concern amongst consumers, yet many aren’t acting upon it. So where does the problem lie? What’s creating this sustainability paradox?
Written by Joeri Van den Bergh
There is no doubt that sustainability is high on Live Nation’s agenda. In 2021, for instance, the world’s leading live entertainment company, announced its Green Nation Touring Program. An interview with Patricia Yagüe, Head of Sustainability EMEA at Live Nation Entertainment.
Written by Sarah Van Oerle
Annelies Verhaeghe, our Head of Platform Innovation and Managing Partner, and Alieke Stubbe, our Senior Product & Innovation Manager zoom in on how technology helps to create empathy and supports successful ‘Consumer Connect’ programs.
Written by Joeri Van den Bergh / Sarah Van Oerle
Royal Canin strives to create a sustainable world for pets, people, and planet. But what does this mean? An interview with Fabrice Mathieu, Global sustainability director and administrator of The Royal Canin Foundation at Royal Canin.
Written by Joeri Van den Bergh / Sarah Van Oerle
Julia Beier, Sustainability Manager for Responsible Sourcing & Human Rights at Beiersdorf talks about how the brand creates transparency across its supply chain
Written by Joeri Van den Bergh / Sarah Van Oerle
Working in the business of sustainable packaging and take-away solutions, Erik Lindroth (Sustainability Director at Duni Group) talks about what it means to be a sustainable partner for the food service industry.
Written by Maz Amirahmadi
Four brands in Asia share inspiring stories on how they got ‘up close and digital’ with customers to generate customer insights , with an online insight community at the core.
Written by Niels Schillewaert / Katia Pallini
Brand trackers are among the most static, repetitive, and unidimensional research solutions. While they provide a finger on the pulse, they often lead to frustrations amongst their users. Read here how you can turn the tide and make brand trackers future-proof.
Written by Sarah Van Oerle
Consumer connect expert and Managing Partner Tom De Ruyck shares his take on organizing successful ‘consumer connect’ programs.
Written by Joeri Van den Bergh / Sarah Van Oerle
Bahadir Tomac, Consumer Insights Manager, talks about what sustainability means for Arçelik, the world’s most sustainable household-appliances manufacturer.
Written by Joeri Van den Bergh / Sarah Van Oerle
Nathalie Erdmanis, Director of Sustainability & Director of Strategic Marketing, Branding & Data Insights Analytics talks about how AG Insurance wants to contribute to a more sustainable world.
Written by Joeri Van den Bergh / Sarah Van Oerle
Richard Kooloos, Director Group Sustainability at ABN AMRO Bank talks about how sustainability has become an integral part of financial decision making.
Written by Angie Deceuninck
Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Research hub a versatile capability that addresses all your research needs (i.e., multi-method, multi-project) on one platform.
Written by Angie Deceuninck
Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore how the Program community combines qualitative and (directional) quantitative research to fuel decision making regarding a specific marketing domain or business objective.