Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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How the Deepdive community caters for deep human understanding

How the Deepdive community caters for deep human understanding

Written by Angie Deceuninck

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Deepdive community, developed to provide brands with a window into consumers’ everyday life.

The science of the What and the Why

The Science of the What and the Why

Written by Graeme Lawrence

A fireside conversation with Zoë Ruffels, Global Head Consumer and Business Insights & Analytics at GSK Consumer Healthcare on how she and her team make an impact on this global consumer healthcare company.

Quick and agile consumer feedback with the Flash Community

Online insight communities explained

Written by Angie Deceuninck

Online insight communities have become a popular mainstream research tool. Yet, there exists a lot of confusion around this methodology. In this blogpost series, we aim to bring clarity, through a definition of what an ‘online insight community’ is, and by providing an overview of different types, each with its key characteristics.

Reasons to believe in online qualitative research

Reasons to believe in online qualitative research

Written by Heather Tluczek

For years, ‘in person’ was the leading choice of qualitative methodologies, but the pandemic changed that abruptly. Online focus groups, in-depth interviews and communities are now taking the lead. Amidst the global adoption of online qual, South Africa lags behind. Have a read of our top three ‘reasons to believe’ to see how your brand could benefit from shifting to online qualitative research.

Design Re-Thinking

Design Re-Thinking: the route towards customer centricity

Written by Scott Lee

Around three years ago, we witnessed a spark between design thinking and insight communities. This trend deepened over the years, with insight communities becoming a supercharged medium for the application of design thinking.

Mastering Consumer Centricity - Insight Activation

Mastering Consumer Centricity: Insight Activation

Written by Tom De Ruyck

How do we make sure all the blood, sweat and dollars that went into finding and writing a great insight are not wasted. Explore module 4 of our Consumer Centricity Academy.

Mastering Consumer Centricity - Getting to great insights

Mastering Consumer Centricity: Getting to great insights

Written by Tom De Ruyck

What is an insight, and how to get to insights? Explore module 3 of our Consumer Centricity Academy for the theory on the power of insights, how to create and write them, and how to create habits of working with insights.

Mastering Consumer Centricity - Consumer Connect

Mastering Consumer Centricity: Consumer Connect

Written by Tom De Ruyck

Installing a direct connection with your consumers… sounds scary? It doesn’t have to be, with our ‘Consumer Connect’ training. Explore Module 2 of our Consumer Centricity Academy to learn how to connect with your consumers.

Mastering Consumer Centricity - The Age of Relevance

Mastering Consumer Centricity: The Age of Relevance

Written by Tom De Ruyck

Consumers are on a quest for relevance and expect brands to play a role in this. Read on and discover why consumer centricity and being insight-led is vital, and how insights can fuel businesses.

Trends 2021 - Retail

Trends 2021 – Retail

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in retail and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

5 reasons why a job in market research can jump-start your career

5 reasons why a job in market research can jump-start your career

Written by Katia Pallini

People tend to be skeptical about working in marketing research because in their perception it’s just not aspirational enough. Discover 5 reasons we feel marketing research is such an interesting industry to work in.

Keeping up with fast-evolving expectations around banking and finance in Asia

Written by Scott Lee

With digital transformation being at an all-time high for the banking and finance industry, financial brands must utilize digital to stay fast, agile, and flexible, also in their research approach.

Trends 2021 - Food & Beverages

Trends 2021 – Food & Beverages

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in food & beverages and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

SITEisfaction 2021

SITEisfaction 2021 – Capitec wins Best Digital Bank

Written by Anneri Venter / Stephanie Meyer

Launched in 2012, the SITEisfaction® report is our annual measure of customer satisfaction with digital banking services in South Africa. SITEisfaction® 2021 insights include internet banking, mobile banking, the threat of fraud, and changes in banking behaviour during the ongoing lockdown in South Africa.

Four trends in research design

Four trends in research design

Written by Annelies Verhaeghe

The need to put insights at the heart of all marketing decisions is core in driving company growth. Steered by this need to show a ‘return on insights’, research activities will be increasingly engineered for impact.

Five tips for conducting kids & youth research

Five tips for conducting kids & youth research

Written by Andy Buckley

One of the key skills of marketing researchers is their ability to ‘stand in the shoes’ of participants. And some of the most difficult shoes to stand in (both metaphorically and physically) are those of children and young people. So how do we bridge this generational empathy gap?

Trends 2021 - Fashion

Trends 2021 – Fashion

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in fashion and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Reporting 10% year-on-year growth

Reporting 10% year-on-year growth

Written by Anke Moerdyck

After embarking on a successful acquisition strategy with six agencies joining forces in the last three years, we can proudly report a 10% organic growth rate over the last 12 months, despite the global COVID-19 pandemic.

Trends 2021 - Travel & tourism

Trends 2021 – Travel & Tourism

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in travel & tourism and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

Trends 2021 - Beauty & Personal Care

Trends 2021 – Beauty & Personal care

Written by Joeri Van den Bergh

Discover the 2021 consumer trends in beauty & personal care and how to leverage these for your brand. Based on our 2021 global trend report we deep dive into a selection of sectors showcasing which trends are strongly manifesting.

The insight community toolbox: ‘make’ activities

Written by Sarah Van Oerle / Annelies Verhaeghe

Consumers are increasingly taking on an active ‘maker’ role, shaping products and solutions. Just think about the success of crowdsourcing platforms such as ‘My Starbucks Idea’ or ‘LEGO Ideas’. This implies that, next to ‘think’, ‘feel’, and ‘do’, we should also include ‘make’ in the research mix.

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