Browse through our latest thinking on all things consumer, trends and research. We bring you the latest and greatest in marketing research and beyond. Curious on how to shape a meaningful and sustainable future for your brand? Read on!

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Five principles for excellent customer experience

Written by Tom De Ruyck

Customer experience (CX) is the next battleground for brands to differentiate themselves. Discover five key principles to excel in CX here.

Data quality

Let’s meet our Network Quality team

Written by Sasha Basson / Alicia Nortje-da Conceicao

Participant and data quality is one of the key drivers of InSites Consulting’s success as a research insights business. Learn more here!

Gen Z x Sustainable future [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

53% of Gen Z in Australia are uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!

Gen Z x Brands [AU infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

Gen Z, the activist generation. Discover here how this affects what Gen Z in Australia expects from brands.

Gen Z x Metaverse [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [AU infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Australia, and they expect accessible advice. Find out what this means for brands here.

Gen Z x Mental well-being [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Australia, 46% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Gen Z

63% of Gen Z in Australia is willing to pay more for brands that try to have a positive impact on society

Written by Joeri Van den Bergh / Kate Rhodes

Sustainability is a topic close to the heart for Gen Z. Find out more about Generation Z and sustainability in Australia now.

Belgian Gen Z’s take on mental well-being, diversity, and finance

Written by Joeri Van den Bergh / Sarah Van Oerle

Based on proprietary research, we characterize Belgian Gen Z, and how are they different from the previous generations

Gen Z x Sustainable future [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

58% of Gen Z in Asia feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z in Asia expects from brands.

Gen Z x Metaverse [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

88% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Finance [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Asia, and they expect accessible advice. Find out what this means for brands here.

Gen Z x Mental well-being [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Asia, 48% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

82% of consumers in China feel brands should look after the planet 

Written by Joeri Van den Bergh / Sarah Van Oerle

In this blogpost we explore how important sustainability is to consumers in China, and how this translates into (sustainable) consumer behavior

Gen Z EU Sustainable Future

Gen Z x Sustainable future [EUR infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

51% of Gen Z in Europe feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z EU Brands

Gen Z x Brands [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z EU Metaverse

Gen Z x Metaverse [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

82% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z EU Finance

Gen Z x Finance [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z’s finances are of great importance to them in Europe, and they expect accessible advice. Find out what this means for brands here.

Gen Z x mental well-being [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In Europe, 50% of Gen Z feels stressed. Find out more about how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Conscious Consumption South-Africa

8 out of 10 South African consumers want brands to drive change for sustainability

Written by Joeri Van den Bergh

Today, 92% of the citizens in South Africa say that the topic of sustainability is important to them, yet only 58% claim to be living sustainably. These figures come from proprietary research by InSites Consulting in March 2022, aimed at assessing the consumer sentiment and behaviour towards sustainability in South Africa.

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