The Creativity Gap

Bridging the Creativity Gap

Involving the right crowd to get to ideas that spark! Creativity is the number one skill needed to survive and thrive in the current market reality. Yet too often organizations resemble assembly lines more than creative hotbeds.

Getting to ideas that spark is an art. Not everyone has a knack for thinking outside the box or is engaged in creating concepts or solutions, yet in a reality where creativity is a core differentiator, businesses need to open the gates and embrace creative crowdsourcing. This bookzine sheds a light (bulb) on how businesses can overcome their own limitations and bridge their creativity gaps by relying on the crowd’s collective creative intelligence.

Request your download

You might also be interested in

Conscious Consumption

Conscious Consumption

Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.

Better Together Vol 4 - Closing the relevance gap

Online Insight Communities

Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices. 

Better Together V3: The power is in the mix

The power is in the mix

Human behavior is a complex interplay between actions, cognition and emotions. In this bookzine, we showcase how to choose the right blend of ‘think’, ‘feel’, ‘do’ and ‘make’ research activities for the right business challenge.