Manulife gets up close and digital with the financial and mental well-being of Gen Z and Millennials
By engaging with its Gen Z & Millennial customers during the pandemic, Manulife Philippines supported their financial and mental wellbeing.
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
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Using a hybrid approach to better understand the free-to-air audience for UKTV
Findings from a multi-method research approach fueled UKTV’s commercial, content and marketing strategy around the Free-To-Air audience.
Online community & segmentation insights lead to strategic actions for Samsung
Through a hybrid-research approach, we supported Samsung in identifying opportunities to strengthen their position in the Philippine appliance market.
Leveraging regional trends in the alcoholic beverage category for Diageo
How we helped Diageo’s Eastern Europe business unit identify and leverage regional trends across the different categories.
How an accident risk survey supports a new product launch for AG Insurance
A survey among 1,500 Belgian consumers on accident frequency and impact supported communication on a new accident insurance for AG Insurance.
Identifying the brand levers and salience gap for the ABC
In a crowded media landscape, the ABC set out a roadmap for a better connection amongst its Gen Y and Gen Z audiences, a core area of weakness.
Nedbank boosts consumer understanding through segmentation
Segmentation research helped Nedbank better categorize its customers and provide more targeted services.
Increasing consumer-centric thinking at Reckitt via the Consumer Centricity Academy
Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.
Consulting consumers on sustainable water source management for United Utilities
United Utilities involved consumers in shaping its strategy to achieve sustainable management of water.
Bringing Millennials to life via digital insight activation for HSBC
HSBC harnessed their structural community and digital workshops during COVID-19, to build relevance with Millennial customers in Indonesia.
How iterative feedback helped Standard Chartered bank to optimize the UX of CardsPal
Feedback from users in Hong Kong and Singapore helped Standard Chartered Bank to optimize the UX for its CardsPal app.
Listen to learn: educating Philips on black haircare
By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.