Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

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HALEON thumb visual

Consumer Connect Program fuels innovation at Haleon

In collaboration with InSites Consulting, Haleon is evolving its Consumer Connects through a range of methodologies, allowing multiple teams to build empathy and get inspired for future innovation.

L'oréal logo - thumb & featured image

L’Oréal’s Beauty Co-Lab helps to revolutionize the future of beauty

Over 1,200 beauty-product lovers are co-developing product innovations at L’Oréal via an InSites Consulting online insight community

Always-on online community fuels consumer-centric insights for L’Oréal

InSites Consulting became L’Oréal’s top-scoring agency in 2019 by immersing its teams into the lives of 2,000 Hong Kong consumers

Girl close-up talk bubbles

Closing the empathy gap with a global Consumer Connect Program

Today, culture and context are changing rapidly, and consumers have become more diverse than ever before in their needs and passions. Discover how our Consumer Connect program helps internal stakeholder empathize with consumers.

How our SITEisfaction® survey is shaping digital banking in South Africa

Our annual banking survey measures customer satisfaction with digital banking services in South Africa, making it an essential feedback tool for banks in that market.

Manulife logo

Manulife gets up close and digital with Gen Z and Millennials

By engaging with its Gen Z & Millennial customers during the pandemic, Manulife Philippines supported their financial and mental well-being.

Using a hybrid approach to better understand the free-to-air audience for UKTV

Findings from a multi-method research approach fueled UKTV’s commercial, content and marketing strategy around the Free-To-Air audience.

Online community & segmentation insights lead to strategic actions for Samsung

Through a hybrid research approach, we supported Samsung in identifying opportunities to strengthen their position in the Philippine appliance market.

Leveraging regional trends in the alcoholic beverage category for Diageo

We helped Diageo’s Eastern Europe business unit identify and leverage regional trends across the different categories.

How an accident risk survey supports a new product launch for AG Insurance

A survey among 1,500 Belgian consumers on accident frequency and impact supported communication on a new accident insurance for AG Insurance.

Identifying the brand levers and salience gap for the ABC

In a crowded media landscape, the ABC set out a roadmap for a better connection amongst its Gen Y and Gen Z audiences, a core area of weakness.

Nedbank

Nedbank boosts consumer understanding through segmentation

Segmentation research helped Nedbank better categorize its customers and provide more targeted services.

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