
Manulife gets up close and digital with the financial and mental well-being of Gen Z and Millennials
By engaging with its Gen Z & Millennial customers during the pandemic, Manulife Philippines supported their financial and mental wellbeing.
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
By engaging with its Gen Z & Millennial customers during the pandemic, Manulife Philippines supported their financial and mental wellbeing.
Findings from a multi-method research approach fueled UKTV’s commercial, content and marketing strategy around the Free-To-Air audience.
Through a hybrid-research approach, we supported Samsung in identifying opportunities to strengthen their position in the Philippine appliance market.
How we helped Diageo’s Eastern Europe business unit identify and leverage regional trends across the different categories.
A survey among 1,500 Belgian consumers on accident frequency and impact supported communication on a new accident insurance for AG Insurance.
In a crowded media landscape, the ABC set out a roadmap for a better connection amongst its Gen Y and Gen Z audiences, a core area of weakness.
Segmentation research helped Nedbank better categorize its customers and provide more targeted services.
Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.
United Utilities involved consumers in shaping its strategy to achieve sustainable management of water.
HSBC harnessed their structural community and digital workshops during COVID-19, to build relevance with Millennial customers in Indonesia.
Feedback from users in Hong Kong and Singapore helped Standard Chartered Bank to optimize the UX for its CardsPal app.
By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.