Increasing consumer-centric thinking at Reckitt via the Consumer Centricity Academy
Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
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Consulting consumers on sustainable water source management for United Utilities
United Utilities involved consumers in shaping its strategy to achieve sustainable management of water.
Bringing Millennials to life via digital insight activation for HSBC
HSBC harnessed their structural community and digital workshops during COVID-19, to build relevance with Millennial customers in Indonesia.
How iterative feedback helped Standard Chartered bank to optimize the UX of CardsPal
Feedback from users in Hong Kong and Singapore helped Standard Chartered Bank to optimize the UX for its CardsPal app.
Listen to learn: educating Philips on black haircare
By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.
Understanding customer experience through in-context journey mapping for AutoTrader
Via a multi-stage hybrid research program, AutoTrader was able to gain an in-depth, detailed understanding of the car purchase journey.
Creating a consumer-centric brand position for Bankwest
Fresh insights helped Bankwest develop a new, unique positioning, resulting in winning the hearts and minds of their consumers, and being nominated as finalist in the 2020 Effie Awards Australia
Transforming insurance through digital journeys for Bupa
Bupa HK harnessed digital workshops and research with customers during COVID-19 to establish digital journeys across the entire customer lifecycle
Develop meaningful solutions across the customer journey for AXA
Since ’17, AXA Philippines has launched over 40 studies via their online insight community, which has become their ‘go-to’ channel for quick and agile customer feedback
Shelf testing for Mondelēz International through virtual reality
Combining the power of their online insight management platform with the latest thinking in Virtual Reality empowered Mondelēz to make confident investment decisions on packaging and presentation.
How Ster increases online advertising impact for clients
Dutch ad specialist Ster composed a checklist for ad-impact testing, with six factors which influence how people deal with ads
Nestlé’s recycling immersion through chatbot moderation experiment
Including chatbots in qualitative research brings faster and better insights, as it allows a human moderator to focus on value-adding tasks.