Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

I'm interested in

  • Industry

  • Region

  • Solution

  • Expertise

Identifying distinctive assets for Jacobs Douwe Egberts

Identifying distinctive assets for Jacobs Douwe Egberts

Discover how JDE identified their most powerful distinctive assets via implicit measurement, bringing JDE’s ‘Aroma Lady’ back to the forefront of its packaging.

Providing campaign direction for Pukka Pies with applied semiotics

Providing campaign direction for Pukka Pies with applied semiotics

We believe that no brand is the same, nor should it be measured the same. We offer a range of…

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…

Telenet's Square allows to get to insights faster

Telenet’s Square allows to get to insights faster

We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…

Determining consumer readiness for future tech for Royal Bank of Scotland

Determining consumer readiness for future tech for Royal Bank of Scotland

Together with the Technology Futures team at Royal Bank of Scotland we fueled innovation for tech in finance and banking.

Discovering brand opportunities on micro communities for Twitter

Discovering brand opportunities on micro communities for Twitter

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with Twitter we explored brand territories on social media.

The Insight Academy: a cultural change driver for Suntory

Bringing consumers closer through the Consumer Centricity Academy for Suntory

Suntory trained 300 employees on consumer insights in global and local management in a two-year program.

Induver by InSites Consulting

Induver future-proofs business with digital transformation strategy

Induver is a Belgian B2B insurance broker with a focus on medium-sized enterprises. They wanted to prepare their team for…

How SkyTeam is aiming for the sky in Customer Experience

How SkyTeam is aiming for the sky in Customer Experience

Our award-wining long-term in-context research approach helped SkyTeam develop new concepts and service ideas to better serve their passengers​

Unilever by InSites Consulting

AXE/LYNX brand-building community Square

AXE/LYNX is one of Unilever’s most popular brands in the personal care category. It aims to continuously reinvent itself to keep…

Reckitt logo

Developing strong insights for Vitroclen

Reckitt is a British multinational consumer goods company. They aim to drive growth over the next years for their Vitroclen…

Mithra by InSites Consulting

Shaping the brand story for Mithra Pharmaceuticals

Through 40,000 conversations in the online Women’s Consulting community, Mithra improved its positioning as female healthcare specialist.