Identifying distinctive assets for Jacobs Douwe Egberts
Discover how JDE identified their most powerful distinctive assets via implicit measurement, bringing JDE’s ‘Aroma Lady’ back to the forefront of its packaging.
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
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Providing campaign direction for Pukka Pies with applied semiotics
We believe that no brand is the same, nor should it be measured the same. We offer a range of…
Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…
Telenet’s Square allows to get to insights faster
We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…
Determining consumer readiness for future tech for Royal Bank of Scotland
Together with the Technology Futures team at Royal Bank of Scotland we fueled innovation for tech in finance and banking.
Discovering brand opportunities on micro communities for Twitter
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with Twitter we explored brand territories on social media.
Bringing consumers closer through the Consumer Centricity Academy for Suntory
Suntory trained 300 employees on consumer insights in global and local management in a two-year program.
Induver future-proofs business with digital transformation strategy
Induver is a Belgian B2B insurance broker with a focus on medium-sized enterprises. They wanted to prepare their team for…
How SkyTeam is aiming for the sky in Customer Experience
Our award-wining long-term in-context research approach helped SkyTeam develop new concepts and service ideas to better serve their passengers
AXE/LYNX brand-building community Square
AXE/LYNX is one of Unilever’s most popular brands in the personal care category. It aims to continuously reinvent itself to keep…
Developing strong insights for Vitroclen
Reckitt is a British multinational consumer goods company. They aim to drive growth over the next years for their Vitroclen…
Shaping the brand story for Mithra Pharmaceuticals
Through 40,000 conversations in the online Women’s Consulting community, Mithra improved its positioning as female healthcare specialist.