Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

I'm interested in

  • Industry

  • Region

  • Solution

  • Expertise

Re-engaging Gen Z consumers in Hong Kong for Nike

Re-engaging Gen Z consumers in Hong Kong for Nike

Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture.

FEVE

Developing a hallmark for glass packaging for FEVE

By tapping into the creativity of the crowd, FEVE could efficiently launch a new hallmark aimed to remind consumers of the benefits of glass packaging.

How creative crowdsourcing inspired new snacking flavours for Arnott’s

How creative crowdsourcing inspired new snacking flavours for Arnott’s

Arnott’s introduces three new snacking flavours; resulting from a fully digital hybrid consumer ideation track in only seven weeks time.

Creative crowdsourcing makes KITKAT go viral

Creative crowdsourcing makes KITKAT go viral

Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign.

More, better and faster new product launches for Anheuser-Busch

More, better and faster new product launches for Anheuser-Busch

Anheuser-Busch reinvented its innovation process; as a result they drove 50% of the industry innovation volume in the last two years, up from 10% in 2017.

Jacobs Douwe Egberts logo

Identifying distinctive assets for Jacobs Douwe Egberts

Discover how JDE identified their most powerful distinctive assets via implicit measurement, bringing JDE’s ‘Aroma Lady’ back to the forefront of its packaging.

Providing campaign direction for Pukka Pies with applied semiotics

Providing campaign direction for Pukka Pies with applied semiotics

Discover how Pukka Pies used Applied Semiotics to fuel their new campaign strategy.

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Together with ITV we truly dug into the viewer’s experience for ‘Hell’s Kitchen’.

Telenet's Square allows to get to insights faster

Telenet’s Square allows to get to insights faster

Discover how Telenet fueled their innovation process through structural consumer collaboration.

Determining consumer readiness for future tech for Royal Bank of Scotland

Determining consumer readiness for future tech for Royal Bank of Scotland

Together with the Technology Futures team at Royal Bank of Scotland we fueled innovation for tech in finance and banking.

Discovering brand opportunities on micro communities for Twitter

Discovering brand opportunities on micro communities for Twitter

Together with Twitter we explored brand territories on social media.

The Insight Academy: a cultural change driver for Suntory

Bringing consumers closer through the Consumer Centricity Academy for Suntory

Suntory trained 300 employees on consumer insights in global and local management in a two-year program.