Creative crowdsourcing inspired Duracell’s international communication campaign
Our creative network eÿeka provided 98 ideas to Duracell to link the brand, its power benefit and the ever-running bunny in the Running Campaign.
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
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Collaborating with the right consumers at the right time to fuel Fanta’s innovation funnel
Fanta tapped into the power of diverse consumers via an iterative innovation approach; that is how they gathered 140 raw ideas, leading to 21 consumer validated concepts.
Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand
Perrigo launched its ACO skincare brand successfully in the German market. The basis was a versatile mix of Culture + Trends analysis and leading-edge consumer insights.
Exploring the potential of an AI self-care coach for GSK
A tailored, multi-method research approach guiding GSK to take the next steps in the development of its AI and voice strategy for healthcare advice in a retail setting.
Re-engaging Gen Z consumers in Hong Kong for Nike
Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture.
Developing a hallmark for glass packaging for FEVE
By tapping into the creativity of the crowd, FEVE could efficiently launch a new hallmark aimed to remind consumers of the benefits of glass packaging.
How creative crowdsourcing inspired new snacking flavours for Arnott’s
Arnott’s introduces three new snacking flavours; resulting from a fully digital hybrid consumer ideation track in only seven weeks time.
Creative crowdsourcing makes KITKAT go viral
Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign.
More, better and faster new product launches for Anheuser-Busch
Anheuser-Busch reinvented its innovation process; as a result they drove 50% of the industry innovation volume in the last two years, up from 10% in 2017.
Identifying distinctive assets for Jacobs Douwe Egberts
Discover how JDE identified their most powerful distinctive assets via implicit measurement, bringing JDE’s ‘Aroma Lady’ back to the forefront of its packaging.
Providing campaign direction for Pukka Pies with applied semiotics
Discover how Pukka Pies used Applied Semiotics to fuel their new campaign strategy.
Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’
Together with ITV we truly dug into the viewer’s experience for ‘Hell’s Kitchen’.