Re-engaging Gen Z consumers in Hong Kong for Nike
Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture.
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
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Developing a hallmark for glass packaging for FEVE
By tapping into the creativity of the crowd, FEVE could efficiently launch a new hallmark aimed to remind consumers of the benefits of glass packaging.
How creative crowdsourcing inspired new snacking flavours for Arnott’s
Arnott’s introduces three new snacking flavours; resulting from a fully digital hybrid consumer ideation track in only seven weeks time.
Creative crowdsourcing makes KITKAT go viral
Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign.
More, better and faster new product launches for Anheuser-Busch
Anheuser-Busch reinvented its innovation process; as a result they drove 50% of the industry innovation volume in the last two years, up from 10% in 2017.
Identifying distinctive assets for Jacobs Douwe Egberts
Discover how JDE identified their most powerful distinctive assets via implicit measurement, bringing JDE’s ‘Aroma Lady’ back to the forefront of its packaging.
Providing campaign direction for Pukka Pies with applied semiotics
Discover how Pukka Pies used Applied Semiotics to fuel their new campaign strategy.
Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’
Together with ITV we truly dug into the viewer’s experience for ‘Hell’s Kitchen’.
Telenet’s Square allows to get to insights faster
Discover how Telenet fueled their innovation process through structural consumer collaboration.
Determining consumer readiness for future tech for Royal Bank of Scotland
Together with the Technology Futures team at Royal Bank of Scotland we fueled innovation for tech in finance and banking.
Discovering brand opportunities on micro communities for Twitter
Together with Twitter we explored brand territories on social media.
Bringing consumers closer through the Consumer Centricity Academy for Suntory
Suntory trained 300 employees on consumer insights in global and local management in a two-year program.