Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

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Induver by InSites Consulting

Induver future-proofs business with digital transformation strategy

By putting their customers and employees at the core of their strategy, Induver managed to successfully enter an era of digital transformation.

How SkyTeam is aiming for the sky in Customer Experience

How SkyTeam is aiming for the sky in Customer Experience

Our award-wining long-term in-context research approach helped SkyTeam develop new concepts and service ideas to better serve their passengers​

Unilever by InSites Consulting

AXE/LYNX brand-building community Square

AXE/LYNX is collaborating with its consumers in a structural community to rebuild its brand and update its offering.

Reckitt logo

Developing strong insights for Vitroclen

Discover how we gained strong consumer insights on drivers & barriers for buying Vitroclen to inspire a new advertising campaign for Reckitt.

Mithra by InSites Consulting

Shaping the brand story for Mithra Pharmaceuticals

Through 40,000 conversations in the online Women’s Consulting community, Mithra improved its positioning as female healthcare specialist.

Jacobs Douwe Egberts logo

Measuring coffee concepts in context for Jacobs Douwe Egberts

Together with JDE, a multinational tea and coffee company, we tested a new mobile survey approach; this would serve to test the impact of context in concept validation research.

Südzucker by InSites Consulting

Understanding sugar consumption to optimize Südzucker’s brand positioning

Exploring the world of sugar with German consumers to offer insight to Südzucker on how to evolve as a brand in the future.

Danone by InSites Consulting

Increasing the ROI of consumer insights for Danone

Engaging and uniting Danone employees to trigger meaningful actions from consumer insights.

Coca-Cola by InSites Consulting

Shaping the digital strategy for Coca-Cola

Understanding consumers’ digital needs across generations to co-create Coca-Cola’s digital future.

Pepsi Lipton by InSites Consulting

Understanding the tea landscape for Pepsi Lipton

Pepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and…

Procter & Gamble by InSites Consulting

Feeding the innovation funnel for beauty and hair care for P&G

Facilitating consumer collaboration throughout the innovation process and driving organizational change at P&G.

Danone by InSites Consulting

Mapping the health & wellness shopping journey for Dannon

To reframe its understanding of the in-store experience, Dannon initiated the Healthy Minded People community. By understanding the shopping behavior…