Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

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BOSE by InSites Consulting

Defining the optimal customer journey for BOSE

BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…

Ferrero by InSites Consulting

Testing the Bready concept for Nutella

Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…

VLAM by InSites Consulting

Spotting food trends & pre-testing communication campaigns for VLAM

VLAM is Flanders’ Agricultural Marketing Board which promotes sales, consumption and image of products originating from the Flemish agriculture, horticulture,…

JBC by InSites Consulting

Creating a consumer-centric thinking culture for JBC

JBC, a Belgian-owned fashion retailer recently awarded as Best Belgian Retailer Chain and Retailer of the Year 2013 is currently…

Danone by InSites Consulting

Creating a consumer-driven culture for Danone

Danone Netherlands has many well-known consumer brands in the dairy market, such as Activia, Danio and Danoontje. For Danone it…

Developing go-to-market strategies for Vodafone

Vodafone is a British multinational telecommunications agency. In order to grow their market share and average revenue per user (ARPU),…

Comeos by InSites Consulting

Creating an e-commerce benchmark for Comeos

Comeos, the Belgian trade organization, gathers and shares knowledge and serves as a network platform for 18 different sectors. Given…

Dorel by InSites Consulting

Fueling the branding & innovation funnel for Dorel’s Quinny brand

Dorel (a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and…

Pepsico by InSites Consulting

Reconnecting the PepsiCo Ruffles brand with Generation Y

PepsiCo is one of the world’s leading food and beverage companies with a global portfolio of diverse and beloved brands….

DIESEL by InSites Consulting

Assessing the value of a Pinterest strategy for DIESEL

DIESEL is an Italian design company. It is best known for high end prêt-à-porter clothing aimed at the young adult…

IKEA by InSites Consulting

Optimizing and inspiring the IKEA catalogue

IKEA is an international retail organization which offers a wide range of well designed, functional home furnishing products at prices…

Heinz by InSites Consulting

Generating & activating ketchup insights for Heinz

H.J. Heinz, commonly known as Heinz and famous for its ketchup, is a U.S food processing company. Good insights lead…

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