Defining the optimal customer journey for BOSE
BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
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Testing the Bready concept for Nutella
Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…
Spotting food trends & pre-testing communication campaigns for VLAM
VLAM is Flanders’ Agricultural Marketing Board which promotes sales, consumption and image of products originating from the Flemish agriculture, horticulture,…
Creating a consumer-centric thinking culture for JBC
JBC, a Belgian-owned fashion retailer recently awarded as Best Belgian Retailer Chain and Retailer of the Year 2013 is currently…
Creating a consumer-driven culture for Danone
Danone Netherlands has many well-known consumer brands in the dairy market, such as Activia, Danio and Danoontje. For Danone it…
Developing go-to-market strategies for Vodafone
Vodafone is a British multinational telecommunications agency. In order to grow their market share and average revenue per user (ARPU),…
Creating an e-commerce benchmark for Comeos
Comeos, the Belgian trade organization, gathers and shares knowledge and serves as a network platform for 18 different sectors. Given…
Fueling the branding & innovation funnel for Dorel’s Quinny brand
Dorel (a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and…
Reconnecting the PepsiCo Ruffles brand with Generation Y
PepsiCo is one of the world’s leading food and beverage companies with a global portfolio of diverse and beloved brands….
Assessing the value of a Pinterest strategy for DIESEL
DIESEL is an Italian design company. It is best known for high end prêt-à-porter clothing aimed at the young adult…
Optimizing and inspiring the IKEA catalogue
IKEA is an international retail organization which offers a wide range of well designed, functional home furnishing products at prices…
Generating & activating ketchup insights for Heinz
H.J. Heinz, commonly known as Heinz and famous for its ketchup, is a U.S food processing company. Good insights lead…