Welcome to the InSites Consulting newsfeed featuring the latest research, marketing and consumer collaboration updates. Sign up to our Smart Reads newsletter to receive your monthly dose of marketing (research) inspiration straight to your inbox. And in the meantime, enjoy the read(s).

The state of e-commerce in Belgium

The state of e-commerce in Belgium

Since 2011, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape. This study has been the reference in its domain, providing 360° insights in the online buyers’ profile as well as an exhaustive overview per sector and trends in the market. Last Friday, the full research results were presented at the Comeos Summer Happening, …

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Proactive Consumer Insight Management

Proactive Consumer Insight Management

Insight activation is on many consumer insight managers’ agenda, with insights forming the core ingredient for decision-making throughout the business. Yet today, research often struggles to create an impact, as only 1 in 2 research users feels they achieve the expected return on insights. Insight activation does not happen overnight, it requires a shift in …

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What is your Customer Centricity score?

WHAT IS YOUR CUSTOMER CENTRICITY SCORE: (MINI) QUIZ RESULTS

As part of our Insight Academy we discussed a generic framework for creating a business that is ‘Customer-Centric’ versus more ‘Inside Out’ and Reactionary. Our teaser survey on “How Customer Centric are you?” already revealed some interesting results. Curious about your Customer Centricity score? Take the survey! Here are a few highlights: Some good centricity …

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The era of averages is over

The era of averages is over

The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an ever-inclining rate. It is clear that the new reality, characterized by a shift from linearity, craftmanship and scarcity to one defined by acceleration (e.g. of decision-making), automation (e.g. of services) and abundance (e.g. of data) …

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Mighty easy to escape the commodity magnet?

Mighty easy to escape the commodity magnet

As published in MarketingTribune on May 1, 2018. In 1992, Rangan and Bowman wrote their Harvard Business Review article on the commodity magnet: a powerful virtual magnet which, as a result of growing competition, brings along a decrease in your differentiating capacities and an increase in your cost to serve, and puts pressure on your …

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What researchers can learn from bartenders

What researchers can learn from bartenders

How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of the Australian Market and Social Research Society’s publication Research News. For many years, economists, sociologists and psychologist have tried to understand and assess the mental processes that mediate people’s behaviour, with the aim of better …

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Why you need an insight infrastructure & culture

Why you need an insight infrastructure & culture

In our previous post we talked about the need to align stakeholders within the language of insights and embed consumer closeness initiatives to make sure the consumer is in the hearts and minds of the whole organization. Once you have installed this consumer-first mindset, the next step is to facilitate the flow of insights in …

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Time to fuel up: key take-aways from Medialaan’s Fuel event

On Thursday April 19, Medialaan hosted the second edition of FUEL, an event with the ambitious promise to put you years ahead. We are fans of the first hour since we attended the opening edition last year, making us hungry for this year’s edition. Giving the stage to twelve inspirational speakers, FUEL actually dares to …

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How insight activation requires a change in people’s hearts & minds

How insight activation requires a change in people’s hearts & minds

Fighting the casinofication of market research – more specifically the research users’ feeling of having only a 50% chance of gaining back their money invested in research – goes beyond the insights department. Increasing the return on insights is a company-wide challenge and responsibility. Yet in reality, CMI departments are often seen as separate silos, …

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