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Brand lessons from the UBA Trends Day

Brand lessons from the UBA Trends Day

What is trending in advertisement, retail, technology, media and sports and what can brands learn from this? This question gathered more than 1,300 brand managers, communication specialists and marketing professionals at the UBA Trends Day, a yearly event with speakers from all over the world talking about the next big thing. This year, the pink …

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The 3 futures of market research

The future of market research | Learnings from the IIeX conference

2 days, 81 presentations, 135 speakers and over 700 market research professionals. Those were the ingredients for yet another successful edition of the IIeX Europe conference in Amsterdam. The main goal of the Insight Innovation Exchange is to introduce new ideas and innovations in the world of insights to market research professionals, so let’s have …

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Ready for the digital revolution? 3 tips from the WebTomorrow event

Today, we’re at the beginning of a digital revolution. And just as the industrial revolution did, it will have a huge impact on our society and lives. Is this a bad thing? If we asked our speakers, they would strongly disagree. “It’s a one-time opportunity to create history!” Here are my key learnings from the …

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Tell A Vision: The future of radio and television

Tell A Vision: a new vision on the future of radio and television

Redefining TV & radio, a title that triggers the necessary interest for the media landscape in Belgium. This was the general theme of the second annual Tell A Vision congress that took place in Brussels last Wednesday. How can the media prepare themselves for a changing world, where both television and radio need to find …

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Turning insights into impact

Turning insights into impact

How does the life of an insight look in your company? Do they live at the heart of the organisation and does everybody keep them in mind? Or… are they simply locked up in PowerPoint reports, barely ever used? Chances are it’s the latter. A study by InSites Consulting has shown that only 45% of marketers …

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From moments to life: how to transform your consumer experience

From moments to life: how to transform your consumer experience

Earlier this month we kicked off our brand new Smartees tour on transforming consumer experience. On the agenda are three half-day workshop events (in Ghent, London & Amsterdam) and three 1-hour online sessions (on Thursday April 28) offering a guide to evoke empathy, enthusiasm and action in managing consumer journeys. So are you looking for …

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Create Tomorrow Today

Febelmar

Last Thursday, the annual Febelmar Congress took place in Brussels. ‘Create Tomorrow Today’ was the congress theme: finding answers to questions on how the research industry should prepare itself today in order to be ready for the challenges tomorrow. Being born after 1985, that was our ticket to the event, but also a central theme …

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From Omni-Channel to Omni-Customer

From Omni-Channel to Omni-Customer

Blurred lines. Robin Thicke’s words were never more true. We have evolved from a world where online and offline were once co-existing happily, into a world where there no longer is a line between on- and offline. Retailers are well aware of this changing environment and are adapting their channels and touchpoints the best way …

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Put your glasses on! 3 opportunities are right under your nose

Put your glasses on at STIMA Congress

I myself am an optimist, so I always try and look on the bright side of life. Perhaps we live in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world, but this world can also be Vibrant, Unreal, Crazy and Astounding. It is just a matter of perspective. And perspective is what this blog is all about. …

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