Welcome to the InSites Consulting newsfeed featuring the latest research, marketing and consumer collaboration updates. Sign up to our Smart Reads newsletter to receive your monthly dose of marketing (research) inspiration straight to your inbox. And in the meantime, enjoy the read(s).

Towards more SONIC market research

Deep down we probably all acknowledge the fact that market research needs to be(come) more agile if it wants to stay relevant. But how can it do so? The terms ‘agility’ and ‘speed’ are often used interchangeably, so the straightforward answer is automation, right? While we, at InSites Consulting, embrace technological change and strongly believe …

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Four ways to start involving customers in marketing decisions

The life expectancy of humans is growing year after year, yet that of brands and companies is declining at an ever-increasing rate. While the average lifespan of a company was 61 years in 1957, it is only a mere 15 years today. The risk of extinction is what drives many to rethink their business and …

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A glance at the future of retail

A glance at the future of retail

Will physical shops cease to exist? Have we reached the end of online shopping in its current form? Are new technologies such as robots, drones, virtual and augmented reality taking over the shopping experience? These are some of the many questions that gathered retailers at the 2017 RetailDetail Congress in Schelle (Belgium), the pinnacle of …

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Transformational research

Transformational Research

As Anita Peerdeman pointed out in her recent blog post on the internal Galvanize Congress of InSites Consulting, researchers got stuck in creating extended PPT decks and cherishing a practice of sending. In best case, a deck with solid conclusions and valuable recommendations is brought by a talented storyteller, but often nothing more than a …

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What’s in store for e-commerce? Five trends for 2016

Booking a flight, buying new clothes, picking out a new pair of shoes, restocking on perfume… these are some of the many things we buy online. E-commerce has been booming in recent years, with more and more people trading their shopping trip in for an online purchasing moment. What are the trends for 2016? Each …

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Foodpairing… the new food experience trend

Foodpairing

Last week, the crème de la crème of the Belgian marketers gathered to learn more about Gastronomy and Branding at STIMA’s BrandCafé. Different presenters talked about all kind of trends they see popping up all over the world, such as healthy fast food, sustainability in food, proximity and protein alternatives, as the insect burgers are …

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5 Paradoxical Consumer Trends

Five paradoxical consumer trends

As published on How Cool Brands Stay Hot on Thursday June 12, 2014. Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In a brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future. Listen …

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4 major digital trends in media research

4 trends in media research

As published on The Wall on February 26, 2014 by Belinda Barker. Audience measurement used to be about counting eyeballs in the world’s living rooms. But with consumers now lapping up content across multiple screens, the challenge of demonstrating who’s watching what, and what those connections are worth to advertisers, is significantly more complex. In …

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3 emerging trends in consumer expectations

3 emerging trends

At the end of 2013, InSites Consulting (together with data collection partner GMI) asked almost 7,000 citizens in 17 countries worldwide for their expectations towards brands in 2014. We already published a first article showing consumers’ priorities for brands, but based on their consumer wishes we were also able to define three emerging trends in …

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2013, the year of the wake-up call

Wake up call

As published on Bloovi on January 23, 2014. In the light of Trends Night, Bloovi spoke with one of its speakers, Hakim Zemni. Hakim is Managing Director at InSites Consulting Belgium and already reveals some details of what he will talk about at Trends Night on February 4 in Antwerp (BE). What are InSites Consulting’s great challenges …

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