DVV meets GenerationY
What is the link between youngsters, the number 3.105 and insurance?? An open invitation to participate, a cool mini-site (nestverlaters.be / je-quitte-mes-parents.be), a smart gamified questionnaire and a long term interaction strategy. This cocktail led to the activation of youngsters to share with DVV/Les AP (Belgian Insurance Company) their needs, their vision of life and their (in-) competence to concern about insurance products and services. DVV/Les AP dared to take the step, to start the conversation with Generation Y.
“When youngsters leave their homes, they have to make several choices,” says Luc Rasschaert, member of the board at DVV. “What’s going on in their minds at this particular moment in time? And what role can we as an insurance company play in this interesting timeframe? We needed answers to this important questions and we think the DVV-youthsurvey was a great solution to tackle this gap of knowledge.”
The response we got on the survey was immediate and quite impressive. Who said youngsters are difficult to reach? 🙂 Within two weeks 3.105 youngsters filled out the survey. And more than 60% of those youngsters indicated they want to keep in touch with DVV/Les AP. 1.863 new, potential relationships came to live. Wow! Check out the results in the slidedeck below. They’re also available for download here (pdf-alert).
(*)InSites Consulting FoRwardD Lab is investigating the gamification opportunities to the fullest extent. Since we noticed that the elements of gamification that we included in our survey worked pretty well, we took immediate action to gather further proof. A test of the different game mechanics within surveys is now being conducted, stay tuned for more! In the meantime, check out this presentation by Elias Veris (R) on Slideshare: